 I would like to start by asking all of you have you ever thought how would you like to change the world is there somebody in the audience I seen one hand two hand at least great our team thinks that every day we want to start the fight against the global plastic waste problem because if nothing changes there's going to be more plastics in our oceans by 2050 and this cannot be continued to solve this global plastic waste problem we have created Sulapak a piece of Nordic design that combines luxury ecology and unlimited design possibilities Sulapak has almost all the plastic properties without the plastic waste problem due to these unique properties we have already won several international competition and gained some international recognition this all helps us with our vision to make Sulapak number one sustainable material replacing plastic and importantly save the world from plastic waste but in order to save the world from plastic waste we need to first understand what is a truly sustainable choice we think the current definition of plastic is unclear not so many people understand the difference between biobased and biodegradable for instance fully biobased material which is not biodegradable does not help at all to reduce the plastic waste into nature therefore we think materials should be divided into micro plastic releasing materials and micro plastic free materials these micro plastic releasing materials they cannot be digested by naturally occurring microorganism they stay permanently into nature whereas these micro plastic free materials can be digested by naturally occurring microorganism to co2 water and biomass Sulapak is micro plastic free and marine biodegradable that means we have tested that it doesn't even interfere plankton growth in the oceans so therefore blue whales can smile for us although Sulapak is biodegradable and micro plastic free it should not enter to the nature everything should be recycled so should Sulapak and the best way to recycle Sulapak is via industrial composting however we all know recycling is never going to be 100% even in Finland therefore we have created Sulapak to be better than plastic everywhere it went ends up if it's burnt it releases less toxic gases and co2 compared to plastic and if it ends up accidentally in the forest or the oceans or the landfill it biodegrades there fully leaving no micro plastic behind and it biodegrades faster than a piece of wood the same size so how fast does Sulapak biodegrade it biodegrades in 21 days at least this jar if it ends up today in just their composting where it belongs to the key of our innovation is to have biodegradable barrier inside the jar to protect its content and when the outside of the jar is indirect contact with water it starts to biodegrade our innovation can be divided into two parts first of all the unique recipe and secondly the production because all the current plastic manufacturers can just start shooting our using our material it goes through the current plastic manufacturing machines no new factories need to be built as we can use it in the extrusion and injection molding machines we have started our journey from packaging but with our technology you can do all these designs and this is the future with the name to replace plastic so what have we done differently compared to our competitors we did not want to bring to the market only a raw material in the form of boring granules we wanted Sulapak to present Nordic identity my and Laura's identity my second co-founder we are very famous we are Finnish and that's why we have used the best Finnish designers Harri Koskinen and Ilka Harju to design our first products and all the details of this jar come from the nature the touch and feel is from the round stones lying on northern beaches and the sound it's more like ceramic not at all like plastic and in the very beginning we actually used blueberry juice to stay in our jars and therefore all the colors we use represent the beautiful northern berries we want to build Sulapak brand as famous as Goretex we wanted to be a guarantee of sustainability but also high quality and this week we have taken the first major steps on this path as I warmly welcome Chanel our first investor from the luxury segment and we are very happy thank you we are very happy that we have met all the high quality customer requirements set by this leading brand but this is not all the news I have this week for you as together with our very important partners to ran so we have created something that we think will change the world the world's most sustainable industrial scale straw let's look at video together we recommend to avoid using straws but sometimes a straw is needed especially if you want to drink a mojito well my favorite drink so yeah then Sulapak is the best option so how can we claim that this straw is the world's most sustainable it's because it's made from renewable sources a tree it's recyclable via industrial composting it has the lowest co2 footprint and if it accidentally ends up to the nature or our oceans it biodegrades there fully leaving no microplastic behind and importantly if you want to drink the whole evening mojitos like I'm going to do this evening and you want to use a paper straw this is what happens so the only sustainable and reusable straw is Sulapak you all can change the world the only thing you need to do is to believe with us that every choice you make today is our heritage for our children the living the more cleaner and sustainable world of tomorrow thank you