YouTube home #ProudToBe

Loading...

Cheetos Construction Commercial - Ad Marketing Strategy for Marketing Consulting Branding Campaign

107,763 views

Loading...

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Sep 25, 2011

Read how emotional marketing is used to create strong customer connections at the emotional marketing blog at: http://602communications.com/site/?p=...

Cheetos has carefully mapped the most intimate emotional motivators in the lives of their best customers - teen and 20 somethings. The irrational feelings that surround impending adulthood are the foundation of this brand. The actual chip is just a prop. This Cheetos ad showcases the best of high school angst all over again. The Cheetos cheetah parties with the cool kids and snubs the nerd wannabe.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...