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Published on Aug 28, 2011
Prudential Assurance has given Hotdog the assignment of gaining consumer empathy through demonstrating the brand's role as an enabler.
The target audience is middle income class parents with kids. They have high expectations regarding the future of their kids and will provide the best possible for them.
Through using a 2-minute video on Youtube, parents are invited to capture what their kids dream of doing in future on video. These are then submitted to the event mini-site and published on Prudential Assurance's Facebook Fan Page for voting.