 Cold emailing is still one of the best ways to get clients and grow your business without spending money on paid advertising Or complex sales files. So in this video, I'm going to show you step-by-step How we use cold emails to get clients and grow our business Hey, what's up, it's Sean Anthony And if you were an entrepreneur looking to level up your business or skills and your income Make sure you head below right now hit that subscribe button and I post videos just like this every Tuesday and Thursday So in this video, you're gonna learn how we use cold emails to get clients and grow our business by pretty much spending $0 and zero risk, right? So the way that cold emailing works the sales process is step number one We create an ideal client profile, right? We need to answer the question. Who are we targeting? Who are you reaching out to right? We need to know the exact industry the decision maker that we're reaching out to How bigger these companies this is gonna give us a real clear picture and allow us to create a message that Converts, right? So that's step number one is to create an ideal client profile step number two is we need to create a list of Prospects who fit that ideal client profile. So let's just say that we're targeting Homely modeling companies with 10 to 20 employees who are in California or who are in Washington or something, right? We need to know exactly who we're targeting and once we know that we can create a list of prospects who fit that Criteria, right? So that's that number two is to create a list of prospects who fit that ICP step number three is to create a messaging sequence a cold email messaging sequence designed to generate appointments, right? So we have we usually have three to four messages that go out So we have the main message that goes out and then we have three two to three follow-ups that go after that, right? Now the goal of these emails is to generate an appointment. It's not to get a sale on the spot, right? We're not we're not sending someone a link to buy now We're sending them in an email we're asking them if they want to get on the phone to learn more about what we have to offer Right, so that's that number three is to create a messaging sequence a cold email messaging sequence That's designed to generate appointments and then step number four is once you generate the appointment, right? Once you send these out, you're gonna have a percentage of those prospects say yes, they're gonna raise their hands say yes I'm interested in learning more you're gonna hop on the phone with those people Get on the phone with them and close the deal right for your service So we're gonna go over steps one through three how to set all that up create your ICP create a list of audio prospects Who fit that ICP and then also how to create a messaging sequence a cold email messaging sequence and the tools that we used to do that Okay, so let's jump into my computer right now All right, so I'm in the computer now And I'm gonna walk you through real quickly again the Four-step process on how we use cold emails to get new clients and grow our business without spending money on ads and all Stuff right so first off we're gonna cover steps steps one through three step four will be in a separate video Right, this is that that's the actual sales portion of things But step one is to create an ICP an ideal client profile to know who you're gonna be targeting right know exactly We're gonna be targeting step number two is to create a list of People who fit your ICP who fit the criteria right and step number three is once you created a list You need to create a messaging sequence to go to those people on that list to generate an appointment Right, and it's not to get a sale. It's not to send them a link to buy now It's to get them on the phone so you can close the deal on the phone right which is step number four Which is to pH get on the phone and close the deal, right? So this is the exact process that we use I'm gonna cover steps one through three in this video right how to create an ICP how to get the list the tools That we use and then how to create a messaging sequence and then automate the sending of that right So let's jump right into it So I have this little Google sheet here, and this is actually what we use when we're setting up a cold email campaign This is a simple Google sheet, right? This is all you need now What I want you to do first is create something that says just create a tab that says ICP right and what the ICP is again ideal client profile and you this is actually what we use when we first started growth response, right? So you should know the industries that you're targeting. What are their industries? Well, we're targeting computer software internet and information technology and these are this is from LinkedIn, right? These these these industry titles where they located? What's the geography? Well, they're located in the USA in Europe in Australia We actually just started with the USA though just to keep it simple and that was a big enough pool for us to target Company size how big are these companies? So we actually started with 11 to 50 employees Okay, so how many employees are in these companies? I recommend you stick under 50 employees if you're brand new the bigger up you go the harder or the longer The sales cycle is right you want to target the small business size people who are in that like 11 to 50 employee range. Okay job titles. Who are you targeting? Well, we mostly started with founder level, but we also were targeting once we went through founders We were also targeting see CEOs chief chief executive officers and CMOs chief marketing officers, right? These are all people who could benefit or want to have a conversation about our service, right? So we these are all the titles for you. It's most likely going to be like the business owner, right? Or like if you're targeting like medical practices, it would be like a dentist or like a I don't know like a Optometrist or whatever they call those things. So there's whatever you're targeting you want to list the job titles here, right? And you also want to have the pain points and the problems and if you don't know this You need to research it. Okay, because this is going to be important for your messaging So what were the pain points and problems of our market of the these SaaS companies? Well, first of all, they didn't they're not generating enough high quality leads Second they're spending too much time on prospecting and data research tasks, right? We were taught we were doing research on on platforms like Quora and seeing what people were asking in our market And a lot of them were saying oh, I spent way too too much time too much hours on prospecting and building lists, right? So we added that to the pain points Also, we were seeing that a lot of founders They were just starting their companies or they're just getting going and they didn't have time or the budget to spend on building like a Large sales team. So they wanted fast results. They wanted to get leads coming in now They didn't want to wait months and months to do that. Okay, so what do we what are we offering? What are you actually what's your service that you're offering to the market to help them solve these pain points and problems, right? We were offering done for your LinkedIn prospecting, right? We're generating leads through outbound LinkedIn messages and outbound connection requests, okay? And expect the results you should know this so if you're doing like a drop servicing business How you get this is you go to you find a white label provider or freelancer and you ask them these questions, right? You look for the service what's included in the service? What are the expected results from their clients, right? And you can leverage that information to fill this in here, okay? So this doesn't need to be all you if you want to find a white label provider You can ask them. What's the expected results if I give you clients for for this service, right? Now the benefits of eight to twelve appointments a month Why do they want appointments a month or extra appointments? Well, it saves time for their sales team because that's what the sales team is doing is jet is trying to generate appointments through prospecting So it saves time for them. It also saves money and time and resources on training, right? So they don't have to train their team and spend months three four months training their team on how to use LinkedIn or Or how to prospect in general they can get going right away, right? And then also they get more high quality leads and appointments every month to help them increase sales And that's what they want, right? So you can you can see it's the inverse of all these things here, okay? So keep it simple do some research if you don't know these things But don't this should take no longer than like a few hours or like a day to do okay at max So once you've done this you've created your the step one, right? We've done this Cross that out. We're gonna go to step two build your prospect list Okay, now there's a lot of different ways that you can do this But what the I'll show you the different places that we use right we use Find that lead and that's for if we're targeting like B2B like soft B2B sass companies or like Tech tech companies and all that stuff when we're targeting B2B We're going to use find that lead and they source their I think they source their data from LinkedIn That's why we use that If we want very specific businesses that have very specific attributes we use Upwork So let's just say that we want to target only medical spas who are you who offer cool? Sculpting which is a certain type of procedure, right? We if we want a very specific business that that offers a very specific service like that We'll hire someone on Upwork for like $300 or so to create a targeted list of those prospects that fit that criteria If we're targeting local businesses, right? You can use something called D7 lead finder And this is very good for like those local brick and mortar stores and local businesses in general, right? So these are the different places that we use for the most part You can also just go on Google if you want to save money because these all cost money to use like no more than like 50 bucks a month or so But if you don't want to do that you can always just manually go to websites and find emails that way Okay, but these are the places that we use so for this Training for this video. I'm going to show you how we use find that lead calm Okay, so I'm going to jump into this tool here and find that lead again Is we use it mainly for B2B right for for targeting like agencies and other freelancers and information? Technology companies and SaaS companies we use find that lead So what you want to do is I'm going to show you why your ICP is so important here You're going to click start new list and here's how I name it You just want to make it easy to identify, right? So I'm just going to do this software 11 to 50 employees USA Okay, so now I know exactly when I look at this list who who is in this list, right? You want to be able to identify that where they located where it's going to be United States? Job title is the founder and Industry computer software Internet Information technology All right, and then 11 to 15 place So now what do we see here? We have 2,900 people who fit this criteria and we grab this criteria directly from our ICP, right? So we have the industry is the geography of the company size and the job titles, right? Now the pain points and problems these these things are going to be used in the actual messaging But you can see here Now what we have we can just click generate list here And I'm not going to do this right now because I'm not trying to use credits on this But if we call generate list it's going to search for the best prospects who fit that criteria Then we click generate emails here We click FTL servers and this is going to create a list and grab the emails of all the people on this list Okay Now what this looks like and I just I'll just I just already imported a completed list here, right? I just imported this but I got this what this looks like is it we if we click on prospector again See current If I click export CSV, it's gonna allow you to export only the correct emails, right? That I have a hundred percent accuracy That's what you want so that you don't get like bounced emails and all that stuff, right? So once your list is done exporting or done grabbing the emails you can export it And you can export only the correct email so that you don't have delivery issues And then you're gonna have a CSV that looks just like this. Okay, and it has Their first name their last name their position their company website industry company size location their LinkedIn profile their email And I'm just going to delete this stuff because we know it's correct. We exported only the correct emails So I delete this this is all the information that we need for the most part, right? So what I'm going to do is you would copy this I would copy it into the sheet here to their first name I would copy this into Their last name You don't have to do it like this. This is just the way that I do it But you can just copy the whole sheet. I'm just showing you an example of how we how we have our virtual assistants do this oops title company And the reason we need this information is because we're gonna import it into a separate tool to automate the sending of these emails Right, so we have this now we have I'm just gonna do find that lead Okay, so what do we have here? We have a list of first name last name company title email address and the source of where we got them from find that lead Dot-com and we have a list of people who fit our ICP or ideal client profile We have a list of people we can send emails to right so that's step number two. We just did List creation right now step number three is to create a messaging sequence that's designed to generate appointments So I have this tab here. There's a lot of different messaging Differences and variations that we test with right what I'm gonna tell you now is you cannot just copy and paste this and expect it To work all the time and then complain like oh it doesn't work. I'm not getting appointments. I'm not getting sales I'm not getting clients you need to test things on your own and learn to just experiment right So what I'm giving you here is something that's worked very well for us It's been very effective for us that does not mean if you copy and paste it that you're gonna get the same results Right, so that's just not the way things work. I'm gonna show you what we use one of the sequences that we use We use many different variations depending on who we're targeting, but this is a very simple one that we use Okay, so the breakdown of every cold email you have a subject line We have the intro we have the big promise and then we have like a proof element Right, and if you don't have proof you again if you're a drop servicing business And you have a white label provider leverage their proof leverage their testimonials on their social proof Right, and then we have a call to action We also have if you have some kind of authority content like a guide or a white paper You can add some kind of ps line with that that builds credibility and authority, right? So here's an example here and here's just some subject lines here that we use we use again Tons of different ones that we split test with you have to split test on your own I can't tell you what the best subject line is but here's a simple one subject line Sean I found you on LinkedIn and this would be the person's name, right? So this gets their attention and then it shows where you found them right this this seems to this seems to work Well because people want to know oh this guy found me on a social media platform What does he have to say? Okay, so we want to get them to open the email You want to make sure that you're not saying anything like free offer inside right those don't work You want to make sure it's just like casual and something you would kind of send to a friend or someone that like like a colleague You just met right So Sean found you on LinkedIn intro I came across your profile on LinkedIn and given your background thought it made sense to reach out Big promise. We have a done for your LinkedIn prospecting service for B2B SaaS companies That can help you generate 8 to 12 more demos every month without wasting your sales reps time on prospecting Proof we've helped similar companies like A, B and C to automate their lead generation and book 8 to 12 more sales appointments per month Which has helped to increase sales. Is this something you need help with right? So the call to action we want to get them to say yes or to say no, right? They say no we remove them from our list if they say yes, we set up a time to chat with them Okay, so the PS line we have a LinkedIn guide that we send out So we just say PS here's a guide we created and how to help SaaS companies generate more appointments using LinkedIn Okay, now if I go back to my ICP tab here, you can see why these are so important We we play on the pain points and the expected results of our service, right? You want to make sure that you have these things in your email, okay? So if we go back here Once we send this first email, you're gonna have most people are not gonna respond to that first email So what we want to do is follow up, right? So three to four days after that first email and the tool I'm going to show you automates this We want to send a second email and this is just to kind of bump bump the last email to the top A lot of people don't have time to respond right away Or maybe they just didn't see it and what we say is hey first name or hey Sean just quickly following up on the email I sent a few days ago any thoughts on that are done for your LinkedIn prospecting service can help you generate more Leads without spending hours every day on prospecting and data research tasks Would it be useful the call to action is would it be useful to have a quick conversation on how we might be able to help you Right, so you can see again very short and to the point and values driven like how we can help them Why what's in it for them? Why should they care, right? So if they care about generating more leads and they're not using LinkedIn and they are spending way too much time on Prospecting and data research tasks, they're gonna want to respond as to at least hear us out, right? And again notice we're not pitching them right away. We're not selling them We're sending them a bylink we're asking them to get on the phone And so we can talk to them learn about their business learn if it's a fit And then we can offer them an opportunity to work with us if it does sound like it's a fit, okay? So the last message email three if they still don't respond We send one more email after a week and we might just say something like hey first name I've reached out a couple times. I didn't hear back and I realized I may have jumped the gun my intent My intent is not to be a pain. So this is gonna be my last follow-up But if you're open to connect about generating more leads on LinkedIn, please hit reply to let me know either way I wish you all the best, right? So you can see a really soft just like like a In exit email, I guess I don't know what to call it like a send-off email, right? You're gonna have a portion of people who respond to this and like, oh, sorry about that I actually meant to respond but I forgot about it, right? So I can't remember what the exact statistic is but it's something like it takes 8 to 12 touch points before Someone responds or someone becomes a buyer, right? So you want to make sure this is the reason why we follow up And this is why we use a lot of platforms like LinkedIn and cold email and Facebook and Instagram is because it takes a lot Of touch points to get on someone's radar if they've never heard about you before, right? So we follow up, you know through two to three different times and We're our goal is still to get them on the phone with us, right? So if they don't if they don't respond to this then we stop contact again Contacting them after this we don't keep on following up like like to eight to ten different times on email Because that will piss them off and we'll mark you a spam, but you can see here It's just very short to the to the point sweet value-driven like why should they care? Why should they want to get on the phone with us, right? But That is our process here, right? So we just did this Creating a message sequence. What do we actually use to automate the sending? There are a lot of different tools out there that you can use But one of the ones that we use is called mail shake and I believe this is like 20 30 bucks a month now And what this does is once you've created your messaging sequence here, right? You can go into mail shake You can click create a campaign. I'm just gonna leave it as this I'm gonna click next you can import your list. I'm just gonna go here She's to a test list here, and then you can import like the email address and their name click next Okay, so now everything imported I skipped it a bit because I didn't want you to wait now All you have to do is plug and play right? So we have here we have our subject line, right? And you want to make sure that this does First name or their name or whatever it is use this Name found you LinkedIn, okay And then we're just gonna copy our our email, right? So we go name Place it out a bit Okay, and so you can see here we have our exact email from our sheet We just copied and pasted it into here, and then we can add the follow-ups I'm not I'm not gonna waste your time and do all this But you just set the amount of days you have the the actual subject line of the email You copy and paste the text into here, and then when you're done you just click next oops Then you click next again and you schedule the actual email, right? This is gonna take a while because I think it's gonna prep the campaign, right? But you can see here. Oh, here we go So you can see hi akib and it personalizes it to their name You can have the follow-ups go X amount of days after that Automatically if they don't respond and then it has the exact messaging sequence that you created in the last step, right? So this is step-by-step This is how we use cold email to get new clients and grow our business without ads and without Complex sales funnels and all that stuff right cold email is still one of our best channels for Client generation new client generation right because it's predictable. It's measurable We can do it every single day doesn't cost much like other than the like the tools that we pay a little amount for every single month But we covered the ICP we covered creating a list that fits your ICP We covered creating a messaging sequence, and I also showed you the tools that we use right I actually work with this is actually what we run as a service We actually do cold emailing for people in our agency, right? So this you can take this and run with it obviously you have to experiment with a different messaging here, right? But this is our step-by-step guide This is exactly how we send cold emails and set everything up to send cold emails and get clients for our business All right, so I hope this was helpful for you guys If you want to see anything else around cold emailing or if you have any questions or comments or concerns Make sure you comment below leave this video like if you if you like long form guides like this and Yeah, I will see you in the next video I will link to some other cold emailing and lead generation videos on the side here But yeah, I hope you guys enjoyed this and I'll see you in the next video. Take care