 We got all of our bookmarks up and then let's go to we got we got our audiences up, right? So let's let's click on audiences. We got our pixel up on our pages Right or all the pixels up on the pages they are right they should yes, yeah and then our audiences should be based on the landing page view or the website visitor and Then the lead and then also those who scheduled a call. So we had we should have at least three Audiences set up Let's see what we got It's taking a sweet time Okay, so we got four we got people who scheduled people who downloaded which is a lead and then landing page visitors and in the video That's right. Okay, cool. So the video. Okay. So yeah, so audiences are good to go All of them are green and they say ready. So those are perfect. So now let's hit them Let's go back to the folder at the top ads manager and let's look at the conversions real quick So custom conversions Perfect, so both of these are active. So people who's scheduled Those are those are leads and then and then and then inspection guide or actually inspection guide leads and then people who's scheduled Okay, perfect. So so those are so those are set up as we go in and start to run ads There you are. Oh Did I cut out it cut out again? Damn. I'm sorry So both of these both of these are active now And now as we go in and run conversion ads, it's that conversion that you're shooting for inspection guide leads So that's the page. That's the conversion that you're Trying to get people to So that's magic right there. So our conversions are set up our pixels set up our audiences are set up So now what we got to do is just is just learn Multiple ad sets. So now we have to learn how to go through the actual ad set up and how to set them up And how to set up multiple ad sets. So let's let's do that. Let's click the dots to the left and Then let's go to ads manager Perfect and the billing everything is set. We covered all that right billing you put a new credit card up Right is all that think so. Let's check that. Let's just double check that We should have did that on our did that on our first call, but I might have missed it Let's always just double check is always good to know your billing date. That's most important So let's click on the dots again, and let's just click on billing perfect Okay, cool. So Ads updates on business research research for business effectively. Okay, so you can exit that Okay, so this is our account. So now what we're gonna do is we're gonna click on we're gonna we're gonna click on payment settings to the right and Let's check the actual date You don't you don't want to you know get a surprise bill from Facebook, you know Yeah, not really. Yeah, not really. It's not even a bill. They just end up hitting your card So that's the card on file. That's your billing date So what I always like to do is I like to start my ads on that day So therefore I can have a full 30 days before I pay a bill You know so everyone's a little different but like for example, if you started ads right now Then you would obviously get a bill on October 6 But I just like to space out my 30 days like an actual 30-day run and just go from six You know so Right now learning all that learning everything on the back end right now learning everything about Cartra I would spend this time doing that and then and then October 6 be ready to freaking launch That's what I would do and then and and then you just have a full month You know from October 6 to November 6 you won't get billed until November 6 You know and then let's change let's also update something real quick as well Let's um right at the bottom. It says set your account spending limit Go ahead and click on that set your account spending limit And let's let's just up that just for the hell of it. You're not going to spend this much at all But try putting in try putting in 5000 You're not going to spend that much nowhere near that But you just don't want to You don't want to reach the point where Where you hit 85 bucks and your ad is happens to be doing very very well But then all of a sudden it shuts off because you reached your limit You know what I mean? So I always try to extend that as as much as possible Um Just so my ads don't stop So and and that's not going to happen to you anyways because you'll be set in a calendar Like the way I'm going to show you is you the way I'm going to show you is you set the calendar Um when your ad starts and when your ad ends So you won't worry you won't have to worry about over budgeting You know so But it's always good just good to kind of change it right here Okay, perfect. So you're good there So if anything maybe bookmark. Yeah, you have this part bookmark perfect. You already have this one bookmark Okay, cool. So then now let's spend some time figuring out how in the heck We're going to run an ad So let's hit the dots to the left And this is where the magic happens. This is where we run ads hit ads manager And this is where it all begins so We'll spend we'll spend probably 30 minutes on this part And and it should it should make some sense so Once we come in here, this is the dashboard Okay, so as we click on that green button don't click on it yet. Let me just kind of give you a little bit more Little info on this dashboard Um, but as we click on that green button That green button create All that's going to do is walk us through these three tabs campaigns AdSets and ads Those are the three different tabs. Those are the three different steps The campaign we're going to and and and also we're going to title each one So the campaign We'll title it just like you have titled over here. You have new campaign You have you have post 30 seconds of home inspections greatness. So those are your titles So as you start to set future ads, you want to be you want to be very specific on these titles So when you're looking at the dashboard, you can automatically look at that ad and know which one it is So you want to try to be specific with the title for sure not a long title Just a short description, you know of the actual um Like for example right here me looking at 30 seconds of home inspection greatness. I'm looking at that on the first tab I'm looking at that under the campaign I wouldn't be able to tell What type of ad that is now. I'm not talking about the image. I'm not talking about the video I'm not talking about what you wrote on the ad. I'm talking about the type of ad Was that a traffic ad? Was it a was it a conversions ad? Was it an engagement ad? Was it a video view ad? Was it a lead generation ad? That should be specified on this first tab campaigns So when I look at it right away, I don't just see 30 seconds of home inspection greatness. I see conversions So I know exactly what type of ad that is that's a conversion ad Okay, cool And then I can put 30 seconds of home inspection greatness But I want that word because that word is the campaign the campaign is the objective So That's where you want to be specific Is the title so I don't have to dig in because I'm gonna have to dig in now Now for me to know what type of ad that was we're gonna have to click And we're gonna have to go into it and we're gonna have to check. So it's just too many clicking You know, I just want to be able to look it from right here and know what ad that that is You know So and again, I'm not referring to the to the image or the video or what you wrote I'm just referring to the name of the campaign which objective So now hit the green button. This is the first tab. This is campaign hit the green button It's this right here So this One of these words should be in that title So this is the first tab campaign So that's what I'm saying. So if I just look at 30 seconds of home inspection greatness, I don't know what objective you went with Yeah, right, you want to know that you want to be able to see it and say, okay, cool That was a video view ad or look at it. Okay, cool. That was a brand awareness ad You know what I mean? But from this point on what you'll be running are conversion ads So we set up our custom conversion our custom conversion is based around the thank you page That's the page that we're telling facebook that we want people to get to is the thank you page. That's conversions Okay, so let's cancel this part real quick. Let's go back up to the dashboard. Let's can't yeah, you can exit out So now This campaign the first tab. That's the objective Write out whatever objective that is and most of the time it's going to be conversions Okay, so you'll name that in the title and we'll see it right there on the first tab click on the second tab In the middle That second tab ad set as we click on the green button and we go through the setup process We're first going to choose the first one which is campaigns and we're going to go with conversions As we go to the next step This is the next step ad sets So in the next step in this second step, this is where we choose our budget This is where we choose our targeting our demographics. This is where we this is where we target custom audiences So if we want to target everyone who landed on our website, this is where we would put it It's all in the ad sets That is the second tab the third tab to the right and so so what i'm so so also In the in the title so right here in ad sets in the middle Don't click yet right here in the in the title Again, we have the same thing titled. We have 30 seconds of home inspection greatness. It's the same same title We don't want to put the same title. So right here what I would put And again, it's just a brief description But I would I would put something about the targeting So if i'm targeting a county, I would put the county name right there If i'm targeting an outside city, I'd put that city right there If i'm targeting people who follow home depot because i'm targeting homeowners and i'll and and and all and people that are falling Home depot are likely to be homeowners. I would put the word home depot right there Just so I can look at it look at it from a 30 000 square foot view And know what ad that is know the targeting know the demographics in the brief title Makes sense because if you don't do it here and label it You're gonna have to click on it go into it. Look at who you're targeting. Look at the demographics Look at the age. Look at the city when I could have just wrote it right there briefly And known it just by looking at it Yep And this this is important when you really start when you come here and you see freaking 15 15 ads right there You're not gonna want to click on every single one of them to see which freaking targeting you're hitting You know, I mean you you want to be able to read it here and know it Makes sense Makes sense. Yeah, okay. So and then the third tap is the ad that right there is your image Or your video And so again, what we see is 30 seconds of home inspection greatness Maybe put the put the put a put a brief description of what video that was Which which that which clearly that's what it was right there. So this would be a perfect title for this This ad was the 30 seconds of home inspection greatness video Yes, right. So that makes sense. Yeah, that that title would make sense here So this is where I'm labeling and titling what ad I'm running whether it was an image of a lady holding a freaking ladder Or whether it was a 30 second video greatness home inspection greatness, whatever it is that should be titled there right there Okay, so those are the three tabs and that's what we're going to go through as we click the green button And as we set up everything, this is where you'll see everything and again, you can click on it go into it open it up Um But another thing that you're not going to want to do you're not going to want to do What you're not going to want to do is once you set up an ad and you go through the entire process And you click to submit for review to go live You don't want to come in here and change anything Once you set an ad you can change it before it goes live, but once the ad goes live Try not to touch it So if your ad goes live and you're targeting a specific county and all of a sudden you're like shit That's not the county. I need to target a different one Don't come in and change it What you'll want to do is just shut it off And set up a new one Okay, so that's really that's that's a golden nugget right there. Um, that's more important than than it sounds Okay, because because once the system is running, it's like a machine Once the machine once you turn on the machine the machine is going But the moment you try to change the path of a machine It it either slows it down or it throws it off off track So same with this machine over here facebook machine Just shut it off and in the way you'll shut it off is you'll shade the the blue to gray And you'll do it on each tab. So right here shade that blue to gray And then and then click on the middle tab And see if we see a blue one there Yep, shade that to gray and then click on the first tab And shade that to gray. That's how you fully turn off an ad Do all three at one after another like just like that. That's how you turn off an ad Okay So now let's x out of the the one selected one selected one selected Let's x out of those three at the top And then let's just simply Go through the setup process. Let's let's let's let's let's go through the the ad process So let's click the green button And this is where it all happens. So we're going to go with conversions And then we're going to title Hit that drop down right above the blue button hit that drop down right there. Perfect So let's we're going to just do a practice run right now So this is the these are the titles So What we can do is just title one at a time. Let's just the campaign. We're going to go object We're going to go object or we're going to go conversions So I would write the word conversions Right there I lost you again. I'm here. Oh, there you are. Okay, cool So conversions and then let's hit continue because we don't know the ads that title or the ad just yet Mm-hmm So let's click continue and let's just go to the next step Okay, cool. So now We're in conversions or we're in the first we're in the first tab still. So we're still in the campaign tab Right here. We just have to go one extra step and and verify or confirm if we're in a special ad category So in your case, you're gonna Toggle that gray button that gray circle to blue Because you are in housing you're targeting homeowners So hit the drop down Click on that and you're gonna go with housing Ads for real estate listings homeowners insurance mortgage loans or other related opportunities So remember always go with that because if you don't go with that your ad will get rejected Okay, okay, so always shut that to or click that to blue and and and go with um Go with housing Okay, perfect. So some of the ad sets in the campaigns do not comply with the requirements for this special ad inquiry Okay, so update ad sets. I think we have to check a box and verify something real quick. Let's click on that update ad sets Okay, so Some settings may change to help you comply with our advertising policies. Some audiences. Okay, so so go ahead and click modify ad sets Okay, good. You're good. That's all you got to do perfect interesting Yeah, weird, right. It's super weird. Yeah But what but what we didn't read is the freaking fine print of what the hell You know all that policy shit was all about but nor did nor do we need to know right now like that doesn't matter So but you're good. You're good to go. So Click on show more options So this is the campaign objective. The campaign objective is conversions Um campaign spending limit. We don't need it right there. So scroll down And then what we'll do down here Campaign budget optimization This right here is new and this right here is super powerful So what you're gonna want to do is you're gonna want to you're gonna want it all comes down to someone's budget, right? Whether it's five bucks a day. Here's what you want to be thinking You want to be thinking five bucks a day? 10 bucks a day 15 bucks a day or even 20 bucks a day 20 bucks a day would be 600 a month I don't think you really need to be be that high just yet You could probably roll out at 10 bucks a day and and maybe look at 300 for the month budgeting 300 bucks for facebook ads And and I always tell tell people also and I'm pretty sure I covered this the first time with you But you always want to look at how much how much you make per deal Yeah, so so on one inspection If we're making a good amount You kind of want to put a good amount towards your facebook ad So if you're making if you're making more than 300 dollars per inspection Yep to budget at least 300 for this you're gonna want to do Yep So so 10 bucks a day is kind of where where I would suggest you you you go You know, so so it's either 10 bucks a day. It's either 15 bucks a day or it's 20 bucks a day Yeah, and so if we roll out 10 bucks a day We're gonna set it right here At the campaign level campaign budget optimization. So we'll put it there now. Let's scroll down this click Let's click on click on show more options, but I don't I don't think there's anything Out's below that. Yeah, so now let's click next So we set it up there the daily budget 10 bucks a day and then we hit next Now with 10 bucks a day, here's how you want to split test it And here's what multiple ad sets are all about. So that's the call we're on today. It's multiple ad sets Multiple ad sets is when you target multiple audiences So for example, one audience would be targeting people who follow the Home Depot Another audience could be people who follow lows Right like big big brands, but we're targeting two different types of people That's multiple ad sets. So rather than What what a lot of people try to do is watch scroll down Scroll down a bit Little more little more right here where it says Detailed targeting so right there where it says detail targeting below the blue button where it says gender and all You have detail targeting hit the edit right there to the right What a lot of what a lot of people Try to do is they'll try to put all the keywords all the interests the demographics the behaviors They try to load it all up right here So right there if you click inside that box Click right there type in Home Depot Yeah, why that part type in Home Depot Yeah, what a lot of people try to do is they'll try to put in a bunch of different keywords right here So That you should see you should see a drop down. Let's see go back type in Home Depot No results fine Okay, there should it might be going a little slow Um because Home Depot, I mean you should for sure maybe type in type in um type in Lowe's see if Lowe's is there I don't know why it's not pulling a drop down, but you should always see a drop down Don't just type in the name always look for the drop down Actually, you know what you're in browse. That's what it is go to suggestions. So to the right click on suggestions See if you can type it in now actually it's still So Go ahead and try typing in try typing in Lowe's suggestions Um, you know what that's where that those those what is there right there? I can't read that it's too small Select the suggested tab or search for additional interest behaviors in demographics To add additional targeting criteria. Yeah, see so suggestions I wonder why it's not it's not highlighted or it's not bold You should be able to click on it. But let's just type in type in um Because you can't type in homeowners type in homeowners and see if anything drops down at homeowners. You can't target the the the word Home how about now? Yeah, see there we go Where did it go? I stopped um, let's see home home improvement home appliances So you what we'll do is we'll look for these different type of keywords and one place to find them to find a good a good targeting it's let's let's um Leave this tab open. Let's open up a new tab at the very top. Let's go to a whole new tab And let's open up the ads manager. So let's go back to the ads manager And I'll show you how to kind of do some research to find to find good click on any one of them To find good targeting. Here's what you can also do So to the left we'll click on the dots and then we're going to click on audience insights This is leveraging facebook and this is just typing in certain keywords to find more keywords So you can go in and exit of this. I'm going to give you a tour right now If you type in your city, so right here you're in you're in the united states So let's exit of that and let's just type in your county or type in type in your your city Perfect. So let's choose that and then the age you can change the age if you want Maybe increase it. Yeah, that'd be good. And then the interest Yeah, change that And then and then type in type in a keyword Let's type in let maybe type in homeowner type in homeowner and see if anything See there's the home. So it's the home depot. That's why we didn't see it because we were typing in home depot It's the home depot The home depot. So if you type in the home depot Click on that And it's going to show you it's going to give you stats On on um on whether We should target the age and gender. See something's wrong with facebook There's a there's a little hiccup because what it will pull it'll pull the age and gender Of of of the of the followers and then the relationship status. So this just gives you more targeting Should I target only so there we go. So here this tells you okay 56 of women Follow the home depot So maybe as i'm setting up my ad it wouldn't be a bad idea to maybe only target women It went away Click it now Stand into it. Thank you You didn't see it. I was looking at it If I unclick it That pops up. Yeah, there you go Actually is that I'm not sure of that showing. No, that's not the home depot No, let's try. If I type in lows Sam lows those Nope, yeah, there we go. Yeah, so let's let's let it populate What if it just takes a while for it to pop in? Yeah, it it does Because it's just pulling all the stats so Actually, and you know what what you're doing here is you're you're you're going with Work and employers So that's what we don't want. We don't want We don't want work or employers. We just want people who have an interest in that So maybe hit that drop down hit the interest Hit that yeah, exit of that because that's going to pull up like Yeah, we're not looking for employers So hit the interest the drop down right below all men women Above hit that drop down Yeah, right there hit Okay, so Okay, so I guess type try typing it again because it was pulling employers. We don't want to know who works for them We just want to know who's Okay, perfect. So let's let's let this thing Populate all this does it just gives us more ammo like if if women how if there happen to be more women following it Okay, maybe we just target women If it's vice versa or if it's people that are married majority of people that follow Home depot happen to be married. Okay. Well, maybe I should target married people in my ad Right, so it just kind of gives you and then the page likes click on page likes This would give you um The top pages that these types of people follow So as I go instead of my ad Maybe I should I should target those pages Because people who follow those pages tend to follow and have an interest in home depot And if anyone has an interest in that they possibly could be homeowners So it's just ways to target and this is supposed to give us a ton of information But for some reason it's freaking out pulmon. It's not I'm not liking us today Okay, so so now let's get rid of that home improvement and type in the home depot And let's see if anything pulls Me I was interest Okay, so so now we can scroll down and we can maybe and we can just look for different targeting So again, if our home if our if our I if our exact client is a homeowner Then we'll come in here and look for different keywords that pertain to homeowners So home appliances Maybe um home construction home improvement So see before before and this is new I would say let's just say six months six prior to six months ago You you could be you can come in here and type in homeowners and target homeowners But that that's not possible anymore. So that's why you have to at the beginning You have to confirm the housing you have to you have to click that button to blue House on X prior for you Yeah, see so house hunting That could be that could be someone for sure that and so multiple ad sets is when you're choosing one at a time So if our daily budget is 10 bucks a day Facebook is going to We're gonna set up these so let's just use these two as an example. Let's let's stop right here Home improvement and house hunting. So let's take out house hunting So multiple ad sets is when you target multiple keywords individually Okay, but it's all based on your budget. So if we're at 10 bucks a day I would only test two interest If you're at 15 dollars a day you test three interest if you're at if you're at 20 bucks a day You'll want to test four interest But again, that's per per each one five bucks per each one per day But it's only for a few days Because after you run it, let's just say you run it for five days In five days, you're gonna be able to come back and look at each one And let's say we have let's say we have four set up one is home improvement The other one is home gardening the other one is home appliances and the fourth ad set is let's just say the home depot In five days, I'm gonna have some numbers. We're gonna have some analytics We're gonna have some reports to look at in five days The numbers are going to reflect. So let's say for example home improvement We're getting leads for a dollar a lead People are opting in people are downloading your inspector inspection guide And we're getting the cost per result the cost per lead at a buck But the home depot it's costing us three dollars and 25 cents per result per lead So in five days, you're gonna see these numbers and then all you do is you shut off the other three But the campaign budget optimization Is designed to only shoot that budget to to the ad sets that are that are performing So it's not like facebook's gonna just throw spaghetti against the wall and see what sticks They're gonna run it and they're gonna they're gonna know which one is effective right away And they're gonna start putting all the money towards that one campaign And then and then the other three are not going to get any any any budget because those ones just aren't performing and facebook Find that out quick like so within the first few days You'll know which one out of four In this case one out of two You'll know which one is performing and you and and and then so the other one that's not you just shut it off And then and then now you got ten dollars per day running on one interest The winner Yep That's pretty cool. Yeah. Yeah. So so right here. Let's just do home improvement. Let's leave that. Let's let's click out of that So let's just say that's our one our one interest. That's our one targeting keyword. Let's scroll down We're gonna leave it. Actually, you know, let's go to the very top because at the top we missed a few things on the top Let me let me explain this part at the top Um new ad set name. So again, that's the title So this in the title what I'm gonna put as a description is I'm gonna put the age I'm going to put the county of where I'm targeting And I'm going to put the keyword That's that's what I would do for sure So the age 21 of 65 the county and then the keyword Perfect. That's the title of this of this ad set name. Perfect. That makes sense So so now the conversion event not always will you see the green dot right there? X out that green dot When you come in here sometimes it's going to be empty. It'll be like that It would just be empty. There'll be a red triangle And so what you'll have to do is find your custom conversion, which is right there inspection guide leads That's the conversion event. You're going to be using all the time Okay, that right there And so now we scroll down. So now we're telling facebook. Hey, man, don't just get us to the landing page We're looking for people to get to that page. We're being very specific with facebook We're telling them 10 bucks a day get people to that page And that's the custom, you know conversion So now we scroll down and what I do is I I set a start and end date so We have a daily budget the start And then the end date Just so we don't go, you know, just so we don't go over budget and we don't just leave the ad running when, you know, we Possibly could have turned it off It don't matter what time of day. I'm setting up an ad no matter what time of day What I always do is I always set the ad to go live the following day So today being the 21st, I would set this to go live on the 22nd at 6 a.m Central time, which this right here is is your time. So 6 a.m the following day that way facebook has plenty of time to review it because once we confirm the ad and finalize it It goes under under review and facebook has to review it and sometimes it could take a few minutes Sometimes it could take a few hours. I've seen it take a couple days So I just give facebook plenty of time to review it Um, and then again, all I'm doing is I'm running 10 bucks a day for x amount of days But because I'm running multiple ad sets I'm not gonna have to micromanage that actually because facebook gonna gonna go with the winter right away So after a few days if facebook notices out of your two ad sets, you got home depot and you got the lows In a few days facebook, they're gonna already know they're gonna already know that the best Cost per result, which is the the cost per lead They're gonna know within a few days that it's the home depot And they're just they're just not even gonna bother Throwing money at at the lows So facebook does that automatically before you used to have to do that yourself Before you used to have to have to come in here and shut off those other ones Manually yourself, but facebook's just not gonna put money towards it. So you don't have to worry But at the same time depending on the person's budget, you don't want to just not have an end date Because you know, what if it just goes on for a couple months and you totally forgot about it, you know, so I would always put an end date. I would I would run it out at least for sure seven days Like run it out for seven days for sure But but what i'm saying is in a few days three four days You want to come look at it and you want to look at those numbers you want to look at the ad sets You want to look at the home depot you want to look at the lows and you'll see it right here on the dashboard in the second tab So you'll be able to look at the numbers and say, okay, I'm getting way more better leads through the home depot Let that one continue to run And and after the ad is already live this part right here the end date Let's say for example the home depot is giving you killer leads. You're getting you're getting 50 cent leads And and you're like damn, let's double down this. Let's get that. Let's let's keep this thing going You can always come in and and extend the end date that that will not affect anything But but what you don't want to change once the ad is live What you don't want to change is the targeting don't mess with the age Don't mess with mess with the county Don't mess with the interests and the demographics don't mess with the budget Don't mess with any of that just leave all that as is and if anything you can always extend the end date and and you Won't affect the ad Gotcha because that's what you'll want to do you're setting it for seven days now just so you don't overspend But at the same time If the ad is going well, you may want to extend the extend the end date Okay, so let's scroll down This right here is our custom audiences. So there are audiences that we set up Click the box right there search existing audiences What you're always going to do now this is your first ad so there's not much in audiences at all As you start to run a few ads these audiences are going to start start to fill up You're going to get people to schedule a call. You're going to get people who download the the pdf You're going to get people who come to the page. They're just website visitors only they come to the page They see your ad they click learn more they come to the page, but they don't fill out the form You're going to have that audience start to build over time So it's done until like maybe add two or add three Well, you'll where you'll start putting in these audiences and really you're going to include You'll always include from ad number two and on you'll always include landing page visitors only I always want to retarget those people Anyone who lands on my page, but they don't fill out the form. I need to continue to get in front of them So every ad I set up I'm going to make sure I hit them Now from ad number two and on what I also need to always make sure I do go ahead and click click right there Yeah, just click out of it click out Yeah, right there From ad number two and on What I for sure want to always do is exclude. I'm always going to exclude I'm always going to exclude. Which one do you think click the box? Which one do you think? Probably going to go people who download it. Yep I'm going to always exclude people who already downloaded my pdf and I'm also going to always exclude people who scheduled Yep So those folks don't need to keep seeing my ad And and although every week is going to be a different ad it's still the same ad I'm still trying to get people to download my pdf. That's all I'm trying to do all month So even though that's going to consist of different types of ads I don't need anyone else seen it or seen it if they've already Fulfilled the the action, you know, they've already downloaded. They don't need to keep seeing nothing Okay, so that's that that's the audiences So we have our ad we have our we so now we have we have our budget. We have our our scheduling We have our our Where we targeted, right? Did you type in the county you type in the county, right go go up? Yep, I think you did right Um actually down So there's a conversion event. There's the date Okay, so we got that we got the audiences Scroll down. We got the um the um the um Interest so click out of this click out There we go, okay, so right here the locations United States you need to change that so that's where you type in your county And that's where you'll stay man. You'll just stay focused on that one area So you'll type it in right there Where'd you go? There you are Yeah locations And what you'll want to do also Is change Right above that you see People living in or recently in I want to go people living in Okay Scroll down That's that And then there's the age There's the gender and then we we did our targeting Actually age actually with housing with housing you cannot change the the age or the gender Okay, yeah with housing you cannot change age or gender So that's fine scroll down Okay, so there goes your home improvement Scroll down and then you can always change the language as well If you want to target if you want to really really be specific and make sure that this ad is only seen by people who speak English Then you'll want to edit the the all languages If you want to just target English, which I would I would probably do if I were you I'd probably just type in type in English and then English all and and that's it Okay, perfect and then scroll down automatic placements You're just leaving on automatic placements facebook The difference is do you know the difference between why I'll just I'll just tell you Automatic is when facebook places the ad everywhere like everywhere everywhere and what I mean by everywhere is Golden click on manual placements This is everywhere So if you scroll down Facebook is going to place the ad everywhere on audience network in the messenger on instagram All over these news feeds if you scroll down scroll down all over the stories all over the instagram all that stuff is cool But at the same time if if the budget if we're starting smaller than bigger Then then we're going to just go automatic and we're not even going to worry about Unchecking any of these we'll just let facebook we're going to leverage facebook facebook is going to place that ad where it's seen the most Makes sense. So just go with automatic. Don't even worry about unchecking anything So that's that part. That's the second tab Okay, and and if you click on show more options, I don't think there's anything else down there But click at the bottom show more options Okay, so conversion window seven days after clicking or one day after viewing you could just leave it leave it by default Whatever is there by default you could just it's safe to just go ahead and leave So at the very very top We we we named it 20 21 through 65 which actually you can delete that because we can't it's 18. Yeah, we can't we can't choose the age So 18 to 65 that county home improvement is the keyword perfect. So now we hit next That's the second tab. That's the second step. And now this is the last one Here's the third and final final step the actual the actual So when it comes to video when it comes to video What I always do is I put that video I posted on the business page first Okay, that way it can always be there that video can always be there And and and even when I come and shut off the ad The video is still on my business page When it comes to an image you'll just set it up here So so scroll to is that the very top? Yeah, that's the very top, right? Okay, so so If you look below Yeah, so add name That's where that name would be specific either the video the name of the video or the type of video or the name of the image Or or or who's in the image? You know, that is where you want to be descriptive is in the title so You can name it whatever whatever for now, but that would be the name of ad first ad First ad video or first ad image ad whatever And then we're just gonna be Perfect first ad video. So there's the there's the facebook page. It's coming from there's the instagram account. It's coming from Now if you hit that that drop down create ad So you'll have create ad and then you'll have use existing post The use existing post is when you have a video So when you have a video put it on the business page first And then come over here and use existing post yep, okay Now if it's not a video if it's an image then you're going to go create ad And you'll just leave it at that. So let's just say it's not a video. It's just an image Let's let's just do create ad for now. So click on create ad and then here you're going to go single image Or video you'll you'll click on that and then you'll click on scroll down And then right there where it says add media. That's where you'll find the image So you'll grab it from your computer And you'll just simply upload it there. So just grab anything And media Yeah, you'll add image And then and then in the top left You'll just click on upload Oh, there you go And you can always you can always grab one from facebook as well So if you don't have an image here, you can always pull a professional one from facebook That's a fun one Yeah, so click on that When you upload it it's going to sit here and then you got to choose it. So go ahead and click on it And then continue Okay, so so again on image grab it from your computer on video post it on the business page first Yeah So here is the image now now all you're going to do is you're going to write out your text Right below it There goes the primary text So you'll just write out that text write out whatever And then what you're going to do is if you scroll down Scroll down just a bit Just thinking There we go, okay, so you have that you have the text. Let's see scroll back up a little bit Just a hair this thing's causing it to go slow. I can't move right now Okay, there we go right there. So you have the primary text You have the headline and you don't need a description. It's really just the text and the headline That's what you want for sure The text watch is going to type out anything random And then and then you got the headline and then the description actually now that I think about it The description would be something good too. So put it put that as the as the primary text and then just write out the headline write out anything And you'll see it populate to the right. So go ahead and put anything right there And then the description Just go in and put a bunch of letters right there in the description And it just shows you to the right hand side what you're what you're typing out Okay So description, it's it's it's going obviously a little slow right now, but you All that to the right. Yeah mold is grass. Okay. So there there it is there So headline for sure description for sure because that's what it looks like Yep to the right and then that website url That's your cartridge link So go ahead and go ahead and grab your cartridge page grab the landing page link that link goes right there Okay, and I think it's going slow So all we're gonna do is we're gonna copy that and bring that over so that becomes the learn more button. So website url That's all that's done Yes, and what you're gonna do also Is the call to action button So go in and choose that The call to action button you got learn more And then if you hit the drop down, there's many different words that you can choose from but learn more Is the non-aggressive and and the most clicked on Versus all these other ones get quote get showtime listen now So there's so many different ones get offer, but learn more tends to be the most popular Okay, so That's that And then there's probably better than download now The just you could put you could put download Um, some people might not like that though. Yeah, learn more is a little bit more non-aggressive And and more clicked on so I would just go and learn more. But again, you could test you could first your test You know so so that's that and then the display link like if you look to the right Look at the image Look below the image and you see the cartridge link Right, right, but right above mold is gross. Oh, yeah to the right. You see that cartridge link Yep, the display link you could put something different on the display link you could put humblehomeinspections.com And that's what would show right there versus the cartridge Aesthetically, I mean it looks obviously a little better, you know to have that have that there than that long cartridge link But again when they click on learn more then they're going to the cartridge link Okay. Yeah, I like that little better. Yeah, it looks a little cleaner and so that's that so let's go to the bottom So we're we're we're good with that. There's our pixel. So always make sure that that that but that uh dot is green And always make sure that says humblehome inspection. That's your pixel Now we're going to click publish now. We're not going to go live with it We'll we'll we'll shut it off right away for sure But let's hit publish Now what we're going to do is we're going to set up A multiple ad set This is going to be the first ad set. We're targeting home improvement But all we're going to do now Is we're going to come in that we're going to publish this we're going to let it go through We're going to put it in review. Remember it doesn't go live until tomorrow. So It's not going to go live anytime soon, but we're going to shut it off in two minutes. Anyways Okay, I'll show you this next step So let's x out of this So now right at the top in the middle of the yeah x that x right there above I don't see an x right there um towards just go up up up up up up up to the left that that one there we go That's a weird place for an x. Yeah So now everything is in review. So again right here. We're in the third tab The third tab that's the the the title first video first ad video click on the second tab and it says in review click on the second tab This is scheduled. So the second tab already got approved So the targeting the the demographics The um the county all that's already approved click on the first tab and it's approved because it says scheduled so click campaigns And this one right here is scheduled that's approved as well. It's the ad that is in the approval process That's in review. So as we're in review as it's scheduled. Here's what we're going to do click on the middle tab now All we're going to do is set up a second ad set. This whole call was about multiple ad sets So this is how you target you're going to target one word at a time So the second targeting all we're going to do is we're going to hover right there where the title is 18 to 65 Duplicate you're going to do no wait wait wait don't click on anything yet All you're going to do is is make sure actually let's let's uncheck Actually, you can duplicate it from here. Let's just duplicate. So right there below duplicate Yeah, we could do it from here Okay, so now all we're going to do the number of copies of each ad set change that one to two Okay, and then click on duplicate duplicate Okay, so now this is the second ad set all we're going to do is change the name at the top the title Or actually no no no sorry take away the word copy and take away home improvement And let's put in a second keyword And we may have to look for we may have to search for it first But the house hunting anyway house hunting. That's what it was perfect There it is there. So now we're scroll down and go X out home improvement And type in house hunting and you always want to make sure there's a drop down Like just don't type in the word and think you're targeting it. Make sure you see the drop down So let's scroll down scroll down scroll down And it's right below should be right here. So detailed targeting Oh You went with mixed values. What the hell is mixed values? I didn't do that We should have double checked it. I think we might have by accident But always double check it always double check it. I don't know how the heck we we ended up with that But that's interesting go ahead and hit edit There it is there it is home improvement. Okay. I don't know why it says mixed that was weird But there's there's the audience Um So English all English all I guess mixed values is the new word that facebook uses. That's kind of weird Mixed values because there's more than one maybe. Yeah, it could be but home improvement. I don't know why we was We would sell these values there. Okay. So now we're gonna get rid of home improvement and we're gonna add house hunter Click back in here And again, always wait till you see the drop down. Perfect. And then you're always going with interest Always going with interest because sometimes you'll see job title Sometimes you'll see employer No, it's we're looking for the interest always make sure that that you're very specific on the interest additional address Yeah interest. So that's house hunting now click on publish That's the only thing we're changing is the targeting the keyword. So now let's click on publish That is how you set up a second Targeting so now we have 10 bucks a day That's going to go towards these two audiences And in a few days, you're going to see which audience wins the one that's losing you shade that blue to gray So let's x out of this one x out of that now There goes our our um, actually you created three you created three How do I do that? I don't know. I don't know how you did that but But it's okay. If you ever do that by mistake, you could just shade the one shade the blue to gray And then just just get rid of it so so shade it there and then and then um And then uncheck uncheck that that one selected the blue the x to the right on the third tab No, leave that one But to the very very right don't click on the tab don't click on the tab just x out. Yeah, just x out perfect Okay, cool. So now if anything you can just delete Delete this this third one that you have checked just hit that trash can at the top Trash can add that there is there we go delete that one And hit delete now you got these two ad sets So now we got 10 bucks a day conversions going to these two ad sets Using that one image now. This is how you split test. This is how you run multiple ad sets To split test the third tab Here's another form of testing and you'll start to do more of this as your budget increases When it's 10 bucks a day leave it at just two and see which one's the winner But as you go from 10 bucks to 15 bucks to 20 bucks a day, that's where you eventually want to be You eventually want to be at 20 bucks a day If you could be at 20 bucks a day, you're gonna you're gonna crush it like really really crush it You'll probably that's probably the highest you'll ever need to really go in your business Um, but that's how you run multiple ad sets the the other form of testing Which would be clicking on the third tab So now let's click on the third tab ads for one campaign The second form of testing would be this right here So because we set up the second ad set it also set up a second ad over here But if we want to test this part as well What I would do is I would change out that image Or watch Gordon hover over the second one Hit click edit So here's here's how you how you run multiple ads We have multiple ad sets This is how you do multiple ads To do multiple ads off of that same $10 a day budget To see which ad is the winner What you can do over here. There's two ways to test. There's two ways to do it You can either change out the image So let's do that. Let's change out this image So let's go down. Let's uh Go right. Um, yeah right there. Let's go edit image Below the blue dot. Yeah edit image change image And let's just go stock photo or or upload from your computer. It doesn't matter So here is here here is how you run multiple ads You're either going to change the image Okay, so change the image go with that one click on that one click continue And now we have a different image Facebook is going to run for the next few days and and see which image works best with which targeting Okay, so Let's wait for this to load Okay So this is how you run now multiple ads So what would do what we did is we changed out the image That's one way to do it The other way to do it is to leave and that that would populate that will existing engagement won't be duplicated Okay, now that image should should update once we publish Actually, there it goes right there. Yes taking our time taking our time today But don't worry about it because as long as you click it it'll be there But one way is to change out the image scroll down a little bit The other way is to leave the same image On both one on both ads leave the same image But change the headline Okay, that's the second way to run multiple ads You're either going to change the image or you're going to change the headline So in this case the headline what do you have you had mold is gross Maybe maybe maybe the same thing but a different variation Maybe maybe mold is the is the most nastiest thing in the on the planet You know, I mean like just a different variation of maybe saying the same thing But but but it's it's different Gotcha. Gotcha. That's Changing up your ad without having to create a a whole second one. It's all running off the same 10 $10 a day budget It's just going to show you which one in a few days You'll just see which one is better Which ad is outperforming the other which headline is outperforming the other which interest group Is outperforming the other and you'll just shut off the ones who the ones who which which is not performing Yep Okay So that's multiple ads and multiple adsets man so Finish up your calendar Finish up the calendar and then and then and then and then I think our next call is just running through an ad man Running through an ad but that right there is is how you do it. You hit publish go ahead and hit publish That is the full setup of the ad In fact, I think that's it. That's all there is to it There is really nothing else to show you on the ad side, but here's what you're going to want to do Here's one last thing. Here's one last thing go ahead and publish Here is one last thing for sure And then after this if you ever need me, it will always be to just look at whatever ads are running So if you have some ads that are running and and you need me to jump on to take a look at for sure Reach out to me. We'll jump on. I'll take a look at what's going on. Or if you ever need me for kartra Schedule the call. I'll jump on. We'll tear we'll tear apart kartra But as far as anything else to know, there's really nothing else to know about ads Um, you got everything down now now. It's just time to freaking pour it on and start running them Um, but let's x out of that real quick. There's one last thing I need you to do Okay, let's x out of the one selected the blue the one selected the one selected. Let's x out of those. Oh, yep And then let's um click on the campaign tab. Let's click on that first tab Okay, so now What you'll want to do is you'll want to shut them all off But don't do it just yet, but you'll want to shade all the blue to gray So so right when we hang up go ahead and shade shade all the blue to gray since we're not going to be running that as an ad But that's the exact setup of an ad But what I want you to do is I want you to make this Column bar easier to read This is your analytics. This is your dashboard. So what we have here is we have from left to right We have campaign name. We have delivery. We have bid strategy. We have budget. We have results We have reach That's the column But all those are not necessary They're just they're just not for what we're looking at. We're looking for cost per lead We're looking for the amount of leads Um, so what we want to do is we want to customize that column So when we come in here, we we see the the only metrics that matter to us Right and that's going to be lead capture. That's going to be that's going to be how many leads came in That's one metric The other metric is going to be cost per lead Right, that's the other metric that we care about But these other ones we don't really care about because if you take that bottom bar scroll to the right Yeah, there's so many video average playtime video percentage watch three second video view. I don't really care about any of that So so we're going to we're going to get rid of a lot of this. So here's what we do Right there columns performance Right toward the top More towards the right you see columns performance. It's a drop down Right above the dashboard, right? Um Above um three second play column performance We're going to customize that column. So scroll down to customize columns Perfect. Okay. This is the last part and then you're off to the races, man So Here's what we're going to do. We're going to edit everything we see there in that column So to the right we're going to x out a few different things. Let's x out impressions Let's let's x out um cost per result because we're going to have our own Let's um x out uh reach Let's x out results Let's x out last significant edit Let's x out um Engagement rate ranking conversion rate ranking x out The video views the video plays three second x out video percentage x out So now we're just cleaning it up. We're just getting rid of all the metrics that we don't care about right now three second video plays video percentage watch Uh video average play time x out Okay, so now we're left with delivery ad set name Uh bid strategy budget reach quality ranking even I mean quality ranking. Yeah, I guess you can leave it It's it's on a scale of one to ten So when you look at your quality ranking, it'll give you a number and that's based on how well your ad is Is is set up meaning how well It is To the exact audience that you're trying to target like if i'm targeting people who love the home depot If I have a product for homeowners Why am I running an ad that has to do with toys? That would give me a quality ranking of zero Yep, because it's just a completely funky way. It's a funky ad. You're not targeting the right audience Go back to the drawing board, right? That's what that quality ranking is showing me So I guess that's someone important because you'll be able to look at that quality ranking and say, okay Cool, my ad is is is it fits the criteria of what i'm targeting Facebook's showing it to a good amount of people because my ranking is well on it because I set it up the right way So I guess you can leave that so here's what we're going to add To the left you'll see custom conversions All we're going to do is add ours. So if you click on custom conversions right to the left You'll see the ones that that that you set up which is inspection guide leads So all we want is the total Check the box for total and check the box for cost That's what we want And so now what you can do is you have that that was added to the right Go ahead and drag it click and drag it to the top So the cut to the right cost per inspection guide leads Click that drag it to the top drop it get the other one drag it to the top No, no the inspection guide leads. Yeah to the bottom bottom. Okay. Gotcha. There we go drag it to the top Perfect. That's all we care about man. All I care about is is my is my cost per lead And the amount of leads that I have It's all I really care about man. I mean what's it cost me per lead and how many leads came in? Right, like let's just keep it simple, right? So so go ahead and name it to the bottom left. You see save as preset So go ahead and check that box and name it It could be anything it could be it could be it could be my conversion ads or inspection Humble and it could be it could be whatever it could be freaking however the hell you're going to remember humble conversion Conversion perfect. That's perfect right there leave that works that works. So click apply Now you'll notice the column change Yep, so now as you come in man You see those metrics right away cost per inspection guide leads and inspection guide leads In my opinion, those are the most two most important metrics that I care about Yep Okay, so go ahead and bookmark this bookmark this page and and and go ahead and name it humble conversions And so maybe every time yeah, not maybe but every time you come in To set up a new ad and you're getting ready to smash that green button Come to the bookmark page come to this page Okay, and if you don't come to this page then it's then then then that's fine too Like for example, if you click on the the dots to the left And you click on ads manager That's going to just bring you out of this Um custom column it should bring you out of the custom column. Let's see And if it does then all we do because we set it. Yeah, see so it brought you out of it Okay, fine. So now if I go to the columns performance If I just hit that drop down again, I'm going to look for the one that I just customized the one that I preset And you'll see it right at the bottom humble conversions always go with that one That works Perfect And there it is there my friend You pretty much have everything down You don't need to hire anyone you won't ever need anyone to to run these facebook ads unless you just get super big and you don't got the time But until then you got you're equipped with everything you need to know about about running facebook lead capture ads Man, that's the only ad you need to focus on is conversions Man, I'm glad you uh walk me through that because that's a lot of stuff Trying to figure out right the setup is is a lot the learning curve is a lot But right from this point on you got you you just set up a live ad that live ad right there would bring in leads If it was the right text if it was right image, right? But that that right there would start start generating leads. So let's shut that off real quick Turn that blue to gray And then click on the middle tab Turn that blue to gray are those two blues to gray Turn those two blues to gray and then and then just do the same thing for the um For the third one and in fact if anything yeah, I guess you can leave it there as an example But you can always delete it as well. So if you just click the trash can it will just get rid of the entire thing Okay Okay, so So if anything clean up your calendar first clean up your calendar and then just If you need me man schedule another call and we'll go through the real ad live, you know set up as a mantra a real ad Yeah, that'd be good to have Want to have stuff ready to run The ad to have it to have someone that's smarter than me to look it over and make sure it's let's do it man Let's do it Goal And try to try to jump on the cartridge training calls as well man, even if you can't jump on live Make sure you watch the replays Because that's a non-stop learning process as well is is is cartridge. So I tell one last weekend That was it's nice. You can ask questions to yes, man. Yes And even if you don't have any questions for you to just sit there for an hour It's an investment of your time It's worth your time just to sit there and listen to other people's questions and listen to The answers you're going to start learning a bunch of stuff that you weren't even thinking about Yep And so I I tell my friends all the time, man If you're building a business, especially a small business a local business Facebook ads and cartra those are the only two things we need man Like if you're putting money at anything else and it's not showing an ROI you need to shut it off any offline marketing Any flyers or business cards handing them out at the local events All that stuff man is a waste of time in my opinion If you're getting an ROI, okay, don't stop doing what you're doing The ROI can be much much greater if we focused on on Facebook ads getting people this PDF Getting them into our landing page Nurturing the lead via email automation getting people to schedule appointments That can run so much more smoothly at such a lower cost It's not even funny So that's all I'm saying is that's where you should spend your time as far as learning Always getting better with Facebook ads, but also always learning that back end, which is your cartridge system So you have me for cartridge training and you have these Tuesday and Thursday calls For cartridge training. Just make sure you're on those calls or at least you're watching the replay So you can continue to learn that cartridge side of it all Sweet cool That sounds good to me right on Dave. So schedule a call whenever man Let's let's run this first ad, you know sooner than later. I'll be I'll be a message away Just schedule whenever whenever you want and we'll go from there Sweet. I appreciate the time today. Definitely. Yes, sir. I appreciate you man. I appreciate you too. What those three tabs were And such and setting it all up. It's uh, it took a little bit of the scariness out of it. I guess you could say but But it's definitely coming together Now I'll probably go through it a little bit here over the next few days is to Try to go through it and try to have my brain process everything All that good stuff. Yes for sure for sure. So I'll be a message away Dave. Let me know if you need anything else All right, sounds good. We'll talk to you later. Okay boss talk to you soon. Yep. Bye. Bye