 So we were actually waiting for people to fill up because that's what a speaker wants So we're just waiting for that and I guess everybody's here. So we'll just get started How many of you can hear me? So this isn't a talk talk. This is you and me talking. This is an interaction This is not just anybody who's just coming talking and we're done with it. No, so we're just gonna be talking to each other So before we begin, thank you all for coming to WordCamp, Nakpur And this is the first offline WordCamp So we guys are really really excited and I hope you guys are excited equally. So good morning, everyone I was just trying to understand whether you guys are gonna interact around. So good morning, everyone That's better. That's better. So that's what we're gonna do I am going to be talking about content production, how to be smart and be diverse. Everybody's smart I'm just going to talk about the diverse part. That's how it's going to happen Okay So let's just start and if there's anybody who's here who wants to call somebody else Tell them to go to room 2, room 1. You guys can do that right now. We're gonna take 30 seconds more So I hope that's how it's going to be Are you making a call? Good. How many of you are from Nakpur itself? Okay, how many outside Nakpur? Okay, Kanpur, Delhi, Delhi Not Delhi. Okay Sorry Where is that? That is what happens when you don't listen to the geography teacher. You've got to listen So you got to do that Okay Yeah, we're still waiting for somebody to come in. You don't want anybody to miss out the talks Do the same thing for room 1 and room 3. We got technical stuff going out there I'm less of a techie, more of a content creator and somebody who likes to see people smile So I'm glad that you guys are smiling through the talk. Abhi takto has been two minutes. So yeah, let's see Chalu nahi hua hai This is the type of interaction that I don't want Okay So let's just understand what is content diversity. Okay This is something that I googled last night because I just wanted to be really really accurate a Production of variety of material for media consumption that consists of you know the variety of content That is different from one another but it includes everybody this part is something that I believe in it should include everybody So what happens is you create multiple content divisions you created for social media You created for video audio podcast you just go all in to create your content But you got to understand that it should include everybody when I say everybody it literally means from a child To the person who's old from every you know gender we're going to talk about every gender because we know that there are lots of genders now So that's what so you should actually work on creating content for everybody Like who is the who is this content for so all you need is love but okay I made a type where all you needed love and to understand who your target audiences When you start creating a content piece you should understand who it is for when you start your blog when you start your podcast When you start your video you should understand where exactly is this going to go and who is it going to address? How many of you here are into blogging? Okay, quite a lot of you. How many of you are into podcasting? And when I say podcasting not just making podcast Sunne Gelebi Also, I didn't says this is something that I need to do My target audience here. Are you comfortable with English or Hindi? How many are comfortable with English? How many with Hindi? So, I'll just increase the master volume Check. Can you hear me better? Okay. So Initially when we start a blog, let me just ask you who is it to blogging raise your hands again. What do you blog about? Tech. What do you blog about? Tech. What do you blog about? Everything. Okay, so let's just talk about your everything when you create your content for everything Related to everything. What is it that you talk about? Okay, that's very diverse. I mean tech to relationship It's completely opposite techies aren't never into relationship relationships never going to techies But if you get a techie who's into relationship, you are really lucky So what happens is when you're actually doing stuff for everybody and you're writing everything You've got to understand it's never going to attract all the audience that is coming onto your blog People who want to read tech will read tech people who want to read relationship will read relationship Now it is on to you whether you can divert the tech to relationship and the relationship to tech That is what actual content creation means you got to be diverse But you got to be smart when you're actually getting people onto your blog and you start creating content Where you kind of just mix and match everything, but at the same time address the problem that these people are looking for So that's what I talk about when you say when you are target your audience and hit the bullseye. That's what it is This is an example so Burger King came up with impossible whopper and Their tagline was try it. Don't taste the difference Are the other look I'm sure both they taste the difference here. They said don't taste the difference What was this whopper about have you ever heard about this thing? So what they did was they came up with a whopper, which is which tastes like meat, but it isn't meat It's veg. It's just got the same texture everything now if I ask you what what was the you know the Target audience that you were targeting so we got vegans also vegetarian also non-vegetarian also Non-vegetarian so what they did was they wanted to shift the non-vegetarians who want to turn into vegan But they don't want to lose that particular person So what they did was they may wanted to maintain the same texture and they mentioned that you know It's not going to taste different It's gonna taste with the same essence of the non-veg that you used to eat and that is how they actually Created the content around it, which is brilliant Know your niche. You're not Rajma Chawal. You can't make everybody happy Okay, so how many of you like Rajma Chawal? Okay, there are quite a lot of some who don't like Rajma Chawal. So you're not Rajma Chawal You can't make everybody happy. So when you're writing about everything It's not that you can you know tell somebody that love your you know girlfriend or boyfriend But at the same time love your MacBook. You can't do that. You got to just mix and match it You got to love your MacBook because you can see your girlfriend more clearly and That is how you get them into this you want to do long-distance calls You got to take that MacBook and just get the best quality of video. That's how you should address this thing Engage engage engage put a ring around their finger not literally you'll be in trouble But you should engage them with your content. What happens is You write a hundred word blog and you just stop You don't stop to think whether I should segregate that whether it should be paragraphs whether it should be Titles subtitles etc. So here's what somebody mentioned was that you should adopt the inverse funnel Where you talk about the major headline to be the most important part you talk about the Subtitle to be the lesser important part and then comes the area. So how many of you you go for the clickbait articles on Facebook? Pointer article just can't the look out like you know Hogwarts how many people have seen Harry Potter everybody seen it so everybody goes like you know if you get to know that These are the 15 things that Harry Potter did not show and was different from the book You will instantly go there because first things first you were attracted to Harry Potter You are the niche audience for Harry Potter They got your target audience now they come on you go out to the blog and you check out the first title that these are the 15 things that the books and movies had different now. What do you do is you start reading and You read from the titles sometimes you don't want to go into the details You just want to know ki kya ke alak tha everybody wants to flaunt air everybody wants to tell her You know, I know those 50 things that you don't know it. How did I get to know? I just read the titles That was more than enough nobody's going to go into detail How did you actually get to know that then you need to go into the details and that is how the inverse funnel works You got to you got the main important part and you're done with it That's it That's more than important for you and that is how people are attracted towards your blog They come because they know they're going to get that listicle article out there They're gonna get that important part right there in front of you They're gonna come to blog you got your purpose served when you come your purpose of the person has come down to your You know the blog they've come they've clicked you got your audience and that's about it But you got to give that information. That's the most important part. So use the inverse funnel most important lesser important and the least important But this does not mean that you just write anything in the paragraph section And say that you write about Harry Potter and move on to you know Twilight That's not how it's supposed to be you talk about Harry Potter. You just you know explain how this Harry Potter was different Don't go overboard. There is no bandaid for when words hurt you what happens is People go on to their advertisement when you're actually writing content for a brand. There are times when you do hurt your audience This affects your brand in the long run. It's very tough to get people back How many of you have one have heard that fair and lovely changed their name to you know something else and what was it? glowing lovely simple reason Times are changing people will come up to your brand and say that this was the trend I understand that you know fair girls were more important But now all that's required is the globe and that is why a fair and lovely you know big conglomerate a big ass Organization they had to change their you know name They had to bow down because the audience is the one who's going to drive their brand And that is how your blog needs to be to the point But not you should not go overboard it does hurt and then there's no bandaid. No doctors gonna actually repair this So each one is different yet connected. So here's my question Any one of you name all the social media platforms that you know anybody name all the social media platforms that you know Facebook Twitter Instagram LinkedIn snapchat Telegram that's not a social network a social network is something where people engage with each other So we got all these platform everybody knows these platform. They know the names I'm gonna ask you what exactly is it that you want to read on Facebook. What do you get to see on Facebook? Sorry, okay, you see ads. Okay, that's a wonderful thing. But okay, that is Zuckerberg's fault That's not our fault to be very honest. So what happens is Facebook was something that people used to share the thoughts they used to come over they used to share the kids Pictures they used to share their marriage picture which actually pops up every alternate post now It is so yeah, even I was every alternate person was telling me to get married, but that's a different thing So what happened was you go to Facebook? You see all these updates you go to Instagram What is it that you see you see pictures you see videos you don't see text you do see text But they are in the form of pictures you move on to Twitter. That's a micro blogging platform You see people sharing their thoughts in the form of micro blogging you move on to LinkedIn You see people posting about their achievements all related to the professional section So when you're talking about a social media platform, please understand every platform was created by the creator for a specific niche LinkedIn read Hoffman himself says that you know people don't know how to use LinkedIn the way I created LinkedIn There are but load of you know features out there in LinkedIn. We don't even know that There are only two things that we come there for either post our achievement read our achievement and finally, you know search for jobs That's about it. Not many people understand. You know, there's a there are analytics There are places there's something known as a LinkedIn feed now where you can actually create your own micro site and with time for your company So when you're actually going to be going there, you'll see that a company as soon as the employee posts anything related to the company It comes on to that amazing Micro site of LinkedIn it's calling them feed you guys can go and Google it Similarly when you go on to Instagram again, you got pictures of marriage, but it's all related to pictorial representation of what you want to share We want to Facebook. I understand that Facebook today has literally everything that other, you know platforms has but Initially, it started off with the status is it usually wanted you to connect with people. That's how I found my Facebook, you know School friends. I found my you know crushes. I found my other people. So yeah, that's something that happened But finally it's not chat. Everybody knows the snapchat has a streak a section where you just create your streak You just read but how it started actually started off with the disappeared pictures. They do evolve. I'm not gonna deny that fact They do evolve but initially what it was for is what it is and that's how these people became famous They focused on one particular thing and then they moved on to the other section. That's what you have to do I understand you write about everything Notice what your audience is reading the most, you know, they're gonna like your content You know, they like tech you write more about that and lure them into the relationship section because eventually they don't come out to your website That's how it is Again, there are different mediums where you actually post blogs social media videos and podcasts when you write about something you post a video you Create a podcast eventually you do come out to social media to promote it But there are ways to actually do that you cannot write the same thing over and over again on every social media platform And I understand that audiences do follow all the handles when they do because they love your brand when they see that There's a different style of content. They appreciate that fact what they do is they actually start Engaging with the content on every particular section if you've got your micro blogging going on Micro blog about those articles pick up snippets from your article and write them as you know Micro blog because that gets your attention and that gets their attention And finally all you have to do is just redirect them to your blog when you have a podcast You go on to Instagram Start posting the snippets of your podcast the video snippets or maybe the photo snippets that this is how I was actually doing this This is the you know, this is the behind the scene. That's what people do You see multiple people actually posting the BTS. Why do they do that? They want people to actually see I get really excited when I see that my favorite vlog Like I'm a fan of boom and bum BBK minds that guy has done wonderfully as soon as he posts is behind the scene I'm actually really flattered. I get connected. This is what the guy is actually doing He's like us and that's what they want you become famous But people do want to stay connected with you on a very basic level Measure and evolve not every day is a Sunday Be the change you wish to see I don't want to quote famous people But of course, like I mentioned about fair and lovely, it changed it to glow and lovely Similarly, social media is ever changing How many of you create reels nowadays? Or how many how many if you create reels? Lots of how many series? How many watch reels? That's the number. So you do notice that people are actually watching reels because Instagram changed this model Maybe it was for the business, you know, business competition or what it about ever is what for TikTok itself But they instantly killed the engagement of posts for the simple reason because they wanted people to come and create reels Now what happened? All the content creators started creating reels When YouTube saw this, it created its own shots Shot came into existence. People started going there Now what happens is when you actually create something like this, now you're afraid of the competition And you know, if I created here, I got a, you know, posted over there And I got a posted on a third place. Do that Every platform has its own audience. YouTube has shots as my mom is a fan of YouTube more than Instagram I've taught her a million times, which is not going to be accepting it. I'm happy because I'm on Instagram I don't know what I'm going to post in the future. So I'm happy But whenever you see a trend changing, follow the trend Don't go overboard again, but follow the trend because that's what is going to be watched by people And that will ultimately increase your content interaction Measuring. So how many of you have already got a shop running, a website running, a blog running Anything related to do with content creation? How many of you are doing that already? You guys are doing that. You guys are already measuring your audience, obviously You Google analytics, whatever it was, hotjar Understand that where exactly is the audience going? Why is it going there? Start analyzing your own content When you become your own customer, that is when you actually start understanding what the audience is actually wanting When you write a blog article, my suggestion always has been do not read your article instantly after you post it You've done your due diligence. You've done your typography, typo check, etc, etc But check out your blog after a week's time You'll understand what exactly is it that you wrote at that point of time in that zone That is what your audience is seeing Give it time, go back, become your own customer And that's when you'll realize whether your content was good enough or not When I actually started my online radio station, I had about, I have about 50,000 radios running on it I go there every week just to see whether these radios are actually worth it Are they going to be listened to? And that's when I know that, you know, okay fine, today Rock is something that isn't, that isn't trend because some random artist just came on the boom So what I do is I just bring the rock radios right in front So that the people who are starting to engage with that content, that happens People listen to rock because they know that this is the trend that's going on How many of you have heard about the Korean pop band BTS? So when BTS actually broke, now they have no more together They started going with their single artist albums I brought the K-pop songs right in front For the simple reason because it was in the trend People would want to do that And Google catches that It knows that, you know, you've actually made a change It will start crawling your data and show that particular result on the search engine When people search for K-pop songs And that's when, that's when the work is done People will come, people will interact, my job is done there So PPP, this is not a horn You plan, you produce, you promote and you perfect You plan your content That's the summary, by the way You plan your content Know what you're actually going to write, do your research Check out other blog articles There is no harm in actually going out there And seeing other articles, what they've written You would not want to copy That's of course, that's something that you don't want to do But you've got your own style, you've got your own niche But you need that information When I was actually doing this, I know what content production is all about I know what content diversity is all about When I'm actually telling you stuff, I had to see my audience I had to, you know, mellow it down to the fact that you guys will actually be able to connect If I would have actually just pasted the first slide Which was just a definition of content diversity I wouldn't have helped In every slide you would have just gone through and googled it yourself But no, that's what it means You plan, you produce When you produce, you've got to understand what is it that you want to produce There's no harm in going diverse You know, just go all in Create videos, create podcasts, create reels, create posts, create LinkedIn profile posts, create anything Promote Promotion is not just related to, you know, paid Paid engagement You've got to be organic Let your people know that, you know, you guys are actually doing stuff That is what happens Word of mouth is the best promotion And you guys must have known that I mean, half of the time you've actually forwarded the reels to somebody because you liked it And you know this person is going to like it That person has already run his job One particular target audience will actually attract ten more And that's all you need Perfect Again, it's all about evolving You measure, you perfect your content And this is something that lots of people do When they start creating content or they give up in between That's not what you should do Be consistent There's going to be time, it'll take time It'll just take one post, one blog, one podcast, or one video For you to shoot up out there Pick up the stories of any creator on the face of this earth They started off small And today what they are is because of one thing that actually took them on a boom People love that They go back, they start searching And be thankful that the platforms that are there for content creation They've got their suggestions running You see, they see one video, they'll show more videos from that particular creator And you're just happy that that's been done So you don't need to work on that Again, be consistent, be different Go for the research But do not Do not go all in and just change It's completely that, you know If I'm talking about hospitals Don't talk about, you know, tech Stick to healthcare, stick to hospitals If you're talking about tech Don't talk about love Talk about the love for tech That's how So never go overboard Just be consistent and be different So it's time for the activity now This is something that's not been done in any of the word camps And I got a person smiling out there because he's all in to be a part of this activity I'll be pointing out to any one of you Literally any one of you And you will select a word Any word And let's see if we can actually create a one-liner associated with it Now let me tell you a bit about myself I have been creating content since 2016 And not just content related to blogs or anything I used to write, that was the first time I actually earned my money in order to buy a, you know, dongle I actually wrote an article for somebody and got that 1500 bucks and created Got my own internet connection, that's what I did Then I got into the mode of writing That was tech how I started off But my niche is talking quirky I know that you guys have been smiling through the talk Some, you know, got quite, I mean, it was a bit of a smile, I was very happy But my way of talking is quirky And that is how I talk So we're going to just do this activity And let's see if we can come up with, you know, quirky dialogues for any god damn thing that you can actually So here's an example You give me a word short I'm going to say shorts They're pants, but just shorter So I'm going to just point out to any one of you I was actually supposed to throw something at you But Nikita couldn't actually find something to throw at And she said that, that would be a problem So let's start with you Give me any word If you're going to think, I'm not going to do that I don't want you to think Anything carpet, standee, anything Sorry? Shoes Because your feet need somebody to walk with Moving on Moving on, anybody, anybody just throw words Santra Barfi Nagpur's Crown Just keep throwing, it's not going to stop, I'm telling you Umbrella, okay, she's already Rihanna's favourite song Moving on, moving on Sorry? Diapers Oh, diapers is easy A child's delight A mother's horror Sorry? Oh my A word I just couldn't understand for my lifetime Lactose Sorry? Lactose You've got to be intolerant in order to be tolerant Moving on, moving on Covid Covid You better stay away, it's better for us Moving on, come on Sorry? I just did it, I hope you liked it Come on Lemon Lemon? When life gives you lemon, don't make lemonade Just suck on him and make a face Sorry? Reminder I've got a lot of them, they just don't remind me Come on Word camp Word camp Okay, word camp A place where friends meet I mean, that's what it is, I've just realised that The community is so strong that they've turned into friends And that's what I love Alexa Alexa? Why don't you listen to me? What's next? Networking Networking Okay, networking, networking, networking I was inspired by and was better at it Networking, creating webs, that's what it is Granule Sorry? Granule Granule, okay A word that you and I are understanding But it's a very granular level Here Marvel Marvel Okay It's the reason for the maximum fights between girlfriends and boyfriends Yeah, any word, any word? Wordpress Wordpress? I love it What does next? Sorry? I want words, I want emotions, I want word, give me any word Sorry? Guns Guns, okay The one who has it is the one who believes in it Sorry? Purana Chawal I don't want to actually go down that road What else? Courts Sorry? Courts Courts or code? I still get it Courts Orts, orts, okay, okay, orts The best way to advertise, you know, health That's the only thing that I've seen Batman Batting Oh, Batman Rob is the best friend We got to move faster Speaker Speaker The one who's on stage but yet Trying to make other people laugh What's it like? Bezos One name that, you know, his wife did not like What's next? Stand up Stand up It's not just comedy, you just stand up And you just start blabbering What's next? Chocolate Chocolate? Chocolate, chocolate, chocolate, chocolate, chocolate I would love to have one on my bedside On the table today at the hotel Come on, next Bangalore Bangalore, Bangalore One place where the airport is the farthest from the city What's next? Car, electric or petrol I don't care, I just want one What's next? Pasuri Sorry? Pasuri This song was amazing I've heard it a million times What's next? Spotify Spotify You know Spotify, Ghana's worst competitor What's next? Shillong What? Shillong Shillong One place where I just want to go And just want to be mesmerized Virat Virat Virat Because Anushka loves him too much What's next? Sorry? Random Son, you won't be able to do it Come on, let's move in Alia's baby I so want to see his picture Her pictures actually What's next? Brahmastra Brahmastra, Shiva Shiva What's next? Anything, just give me Your turn Sorry? I guess Alia's daughter would be talking about that soon Adipurash I am still waiting for the better graphics Patanjali Patanjali Patanjali Try it Sorry? Content 2023 Content 2023 This is something that I... Pushpa Pushpa, I don't know I hate tears Content 2023 Just be the best at it That's what this talk is all about And we're done Thank you so much You guys were amazing That's all I wanted This is the beginning of the best word camp That's actually there in India Be like this for every speaker That's all we want That's all we want Question answer time Anything that you guys want to ask That was actually funny That you guys were coming up with words But question answers People aren't, you know, that interactive That was too good That was too bad I would go with the first one Okay, that's a different thing Let me know the time Yeah, we got 5 minutes Sorry, we have time Okay, so any questions Anything Or we can just go on with the word thing But not everybody's given me a word So you guys keep popping in words And we'll just start creating And anybody comes up with this thing England The pain is real Pakistan, the pain is realer Yeah, please The content industry has changed Before there were a few sources For the content creators Where they used to find value Write blogs on it And then the audiences loved it Right now, it's all open So what is the way for content creators To create a value Where everything is already in open Just the people are not able to reach it What is it that you do? Do you write content? Yes, I do What do you write about? The conciseness Instead of reading everything at once I get what I need But that's absolutely different For every single person So how do you create a larger audience At the same time being personalized For the... Give me an example of something That you wrote recently Something? That you wrote recently A LinkedIn article A LinkedIn article, what was the topic? It was regarding the DFS Nakhpur event that happened Sorry? It was regarding the DFS Nakhpur event that happened last week Okay So you don't understand This is something that you like And people are engaging with it People love reading this I mean, there are going to be like Five people I'm not going to be going into 50 or 500 There might be five people who like this But understand that these five people Are the ones who actually like your content Right? You're talking about conciseness You like to write something That's related to tech But in a very different way Okay Do you write more on LinkedIn Or is it somewhere else that you write? I sometimes write up on Twitter Based upon like what is the situation Like regarding if there is a topic I create a thread Or otherwise usually LinkedIn And sometimes I write for my people And spread it around via a podcast Amazing So this is how you go about it You got your own niche And I'm sure you got your own style What we need to do is We just need to focus on the topics that you select Okay You're already doing that You do pick up the trends I understand But trends change And there are approximately 10 trends That are going on across the globe Figure out your audience And see where they belong Pick up the trends from that particular place I understand that Kachabadam Is not something that you would write about Exactly not But you would want to write about The 13% layoff in Facebook Why that happened People want to read that Because I read that one article Everybody knows about the app in shorts They came up with the concept of conciseness again 60 seconds you read the news And that's about it That's what you need to be Your conciseness should not be related Just about one thing Because I understand you can write about anything If you're writing about limited things In a concise way I'm sure you can do it any way But your style should not die So when you're actually addressing your audience Start engaging with them Talk to them Where exactly are you from You talk to your friends everything Ask for their feedbacks Basically that's exactly what is missing You have already mentioned in shorts It is right now creating content Auto-generated Sure But at the same time It doesn't have that one personal human style It cannot even have it ever Makes sense That's something we can bet on And go with it Absolutely Thanks I hope I was able to answer your question Okay Since we're done with the question answer Lovely session related to the activity I love the activity a lot And I hope you love the session Thank you so much This is Ashutosh