 All right. What's up guys now in today's video? I'm gonna be answering a question that a lot of coaches personal trainers a lot of business owners have asked me and Just to give you some some proof, right? I've created another channel That has close to 90,000 subscribers This channel here we have close to 3,000 subscribers. This is a very niche type of channel though And a lot of people have asked, you know, how do you establish authority? online and What I'm gonna do is I'm gonna show you six ways of doing that and I'll tell you these are not things that I understood at the beginning. These are things I understood as time went on once I understood these a growing online Really does become seamless but I will tell you if you Skip over one of these steps It makes it very difficult and I have definitely skipped over a lot of these in the past Okay, and we're gonna dig into this but what I recommend is you have a pin and a notepad If you've watched any of the last couple videos, I've posted they're long, right? These are really long videos these videos I could be selling right now and You know, I want to post them for free here Because I want to I want to give as much value as humanly possible And I know a lot of people especially during coronavirus they need help they need help with their business but I'm here to be Like the most realistic person that will will tell you how it's gonna work because I know so many people who try to To have authority online they try to have authority offline. It doesn't matter. They're looking for a quick fix and And They want to run Facebook ads. They want to run Instagram ads. They want to run Twitter ads People want the quick fix. I don't talk about that. I don't teach that. I've never done that. I don't do that that's not what has led to my success and So I'm gonna just give you the raw insight of what you need help with what you need to focus on and I'll make this as as really simple as possible because I'm gonna get really granular here. Okay, and Again, these are all in order. All right, so let's dig in this now number one It's the purple Bubble at the top. It says counting views commas does doesn't matter closing clients does so this is very key a lot of people That go online They are obsessed with how many people viewed my video how many commas that it get how many likes that it get How many shares did it get and It's very easy to Let that manipulate how you think because Most people think well if I get more people to watch this then I'm going to ultimately end up making more money. That's false That's false. I know people that have That are within the soccer industry That are within the basketball industry that are within the personal training industry that are with any industry that you're in That have over a hundred thousand subscribers or a hundred thousand followers However, you want to frame subscriber follower doesn't matter to me. I know people that have reached out to me that are broke and And they're living off of like sponsored ads They're not getting clients. They're not getting people to buy their products and so you can't Rely on just subscribers to make money and There's so many different ways on YouTube, especially like you can make money through ads You can make money through being sponsored. You can be making money separately by selling product Like I don't want to dig into that. But what I do want to tell you is From day one you have to have a mindset of it's not going to be about the views It's going to be about how can I solve problems and how can I Help clients here How can I turn my viewers into clients? That to me is very key Right and To just give you some proof With this YouTube channel Right, we've been able to help hundreds of Coaches worldwide go through our ebooks go through Our paid consulting programs go through our paid products and services Get my one-on-one help You know come down for conferences come down for seminars that those are things I've been able to do Through our YouTube channel here We have a relatively small following Right three close to 3,000 coaches But it's very niched Right, and I put a lot of years into building them The one thing I've done since I started this channel I never have cared about how many views I get how many comments I get I Care about moving the needle. I care about actually helping clients Not just growing a social media brand All right, and there's two ways you can go about it when you try to establish authority online you can be popular Right, or you can help people solve their problems It's hard to do both I'd rather help people solve their problems. That's why I create all this content. I Don't want to be popular. I don't care about having a million views I'm not out to help a million coaches either That's not my mission. I have a very particular mission with how many kids that I want to help Based on the amount of coaches that we help That's my mission Right and having a bunch of views and comments doesn't move the needle for me And it won't move the needle for you either All right, and the reason why I'm talking about this is because It's so easy to get caught up with that. It's addicted It's it's addicting to Look at Instagram every day and see oh how many people watch this how many people liked it Oh, I had 37 likes a bummer. Oh, I had 38 likes tomorrow. Great. Awesome. I feel better about myself Like all that is it's it's it's a little dopamine hit that that gets you Makes you feel happy for a second and then life goes back life goes back to normal So we don't need to operate that way We need to focus from day one All right, who do I want to help? all right, and That comes down to the second thing here Which is who needs to see your videos who needs to see your email marketing who needs to see your Instagram stories Who needs to to consume what you are talking about? Who is it? This is something a lot of people don't think about they think oh, I just want to put it out there and Whoever watches it. That's that's who it's gonna help Well, that's not true Who who needs to see it is it kids is it adults is it adults that are between the ages of 31 to 45 is It kids that are between the ages of 13 18 Who is it is it kids that are just girls is It kids that are just boys is it adults that are just men adults that are just women adults that are single adults that are Divorce adults that are married adults that have kids or don't have kids. Who is it? All right, and notice there like I'm getting more targeted when I go down the rabbit hole there. You need to understand who Needs to see what you're talking about because you can't be the The guy who just talks about everything When you're that everything you do gets very watered down So who needs to see it and when I say who needs to see it I'm talking about when we get in front of the camera and You or you you're writing an email Hey, who is the decision-maker? Are we are we having kids watch it and then they have to convince their parents to buy it for me? Are parents seeing it? And so if parents are seeing it there they can make a decision right there that they want to they want to call you They they want their problem solved they want their kid like kids remember like my channel here is for coaches ultimately who want to build business Building scale their business we've proven results over and over and over But kids aren't watching my channel Coaches are business owners are People who want to get to the next level that that's that's my avatar here All right. I'm not the funny guy. I'm not the entertainer. I'm not sitting by a jet That's not me. I'm the guy who tells the straight But I know who I'm talking to I Know exactly who I'm talking to I could write a book about you the person who's watching us I know everything about you already. I know probably what your habits are I know what you're struggling with. I know Financially where you want to be. I know financially prior where you are right now I know the biggest struggles and pains that you're dealing with within your business because I have already been through that and My content is is based around that. Okay, then number three Why will they pay attention so when you're when you're creating content Why are they gonna pay attention to you? What is what is the thing that you're doing? That's keeping their attention Which really means if we had to break that down It's not why are you special? It's why why do you deserve to have someone take? two minutes ten minutes 30 minutes three hours per week To watch what you're talking about What is it doing to them? Are you just talking for the sake of talking? or Are you addressing something that they need help with which stems into number five, right? But why are they gonna pay attention to you? And this is where a lot of people get stuck because they think they know what the The person wants without actually Digging through why like why are they gonna pay attention to this? Okay, and I can challenge you here for what if you're still watching this video if You hit that pause button you went to Instagram and you typed in hashtag Basketball training or soccer training. You're gonna see a million videos there Right, you're gonna see Like so many people who have so many different views or sorry, they have tons of views millions of views All right Now why are people paying attention to that? It's because some of those videos are cool, right? Some of those are entertaining Some of those are educational right people will find different reasons to pay attention and To me it doesn't really matter what the reason is but like As long as they're paying attention for the right reasons then That can be someone who can lead to a potential client But who needs to see it? If a seven-year-old boy is watching my content, can I really help him solve the problem? Odds are no he doesn't have a credit card Right a few guys and tells the dad. Hey, I just saw this. Hey This guy's selling this program It's gonna give me a lot of help if I can rely on a seven-year-old to be it to be my salesman great But that it's tough to do guys. It's tough to do. I know I already have personal experience Doing that We've seen I've still sold digital products doing that. It's hard though. It's a really hard thing Which is why? You got a reverse engineer Who needs to see it and why are they gonna pay attention? Okay, because if they're not paying attention to you then they're gonna drop off. Okay, and Even just to tell you while I'm doing this video Coaches who who fall off on my videos or people who fall off on my videos? Like if they watch for like a minute and they got that is not someone I want to help All right, let me be like I want to make that very clear That is not someone who I want to help because I know their attention spans will be low That means they're not really here to learn what I'm talking about and I know if they can't sit in front of a Video and learn for 20 to 30 minutes Hey, how are they gonna be when we get on it on a one-on-one coaching call for an hour? But are they gonna be watching us being in the background or they gonna be locked in and focused on what we're talking about How am I gonna help that person get results with their business? Right so again, like I need that's where I have to do my homework through you have to do your homework Why is someone gonna pay attention? then number four which in my opinion is The most important thing about business whether it be establishing authority online whether it be Getting clients whether it be having sales goals It doesn't matter whatever the goal is right. It's how consistent are you? Okay, and I'll go on the record here So this way there's there's no confusion and I know I could watch this back in 30 years from now There's not many people who are more consistent than I am all right why It's is it because I'm a really hard worker Yeah, I mean you could say I work really hard Is it because I'm really efficient? Yeah, I I'd say that but It comes down to mindset when you think consistency. It's I'm gonna be the best at this and I Don't care how long it takes to get there that that type of thing and The reason why I would say so like a high percentage of people fail online Which Most people don't think that most people think of you start an online business. You're gonna succeed. That's not true Right, you don't understand until you talk to people are actually doing it You talk to someone like me has been doing it for five six years now. I'll tell you most people I know That I've tried starting an online thing they're out of it within a year and it's it's because they don't do number four though They didn't do they did not do number three. They did not do number two and they cared too much about number one They did not put their ego to the side. They wanted a bunch of likes It's not gonna do it consistency will do it Because you can't tell me All right, you can't tell me that if you try to do something for a year straight You can't say that you're not gonna get progress All right, you multiply that by ten years You cannot tell me that in a ten-year period that you can't be the best at whatever it is that you're doing Now the problem with that is most people don't want to take ten years. They want to do it in 90 days All right, they want to do it in seven days like And and I challenge you go look on on YouTube go look on Facebook go look on Instagram The people who are at the top of the game are The most consistent and what happens is those who are flaky That are like here one day and then over here the other They're not consistent. They're forced to get out of their niche to go somewhere else Because there was a lack of consistency and they realized oh, I can't beat this other person now So they're more consistent than I am and then I'm gonna go do this right And I'll like and I'll tell you this this isn't to be arrogant. This is this is facts There's people that have tried copying my coaching channel here They'll they'll do it for a week or two weeks or maybe a couple months And then they realize what they're up against and they know I'm not going away Right because I'm not Okay, but you have to be consistent. I can't just tell you how I'm consistent that that's our mindset that you have to have and I'm very simple about it. If you're not consistent, you're never gonna be able to reach your goals Period. I don't care what it is. You're doing. I don't care if you're trying to be healthy I don't care if you're trying to to make more money it's all the same and That's a personal thing that you have to have. It's not something anyone can coach you on You have to be consistent you have to have a schedule you have to to Know number three two and one Right those have to be ingrained with you and you have to wake up with a mindset of I'm just gonna be more consistent than everyone else and if I do that for a long period of time I know I will see results if I am consistent for six months and I give up How will I know? That what I'm trying to do Like how will I why will I know it didn't work? Well, it's because I gave up And being consistent that includes pivoting Like you can't just do the same thing and not get result Like you can do the same thing and pivot a little bit if you dig deep into our channel here I've done that Right. I've pivoted a lot on this channel and that's because I know what number five is Right, so look at number five. It's what problem you're solving and These are things that you have to understand before you start When you understand what the what is the immediate problem you're looking to solve then It's a lot easier to not only create content, but to create Business opportunities create products create programs create masterminds Ebook like anything I talked about a lot of different stuff the last couple videos about products Consulting programs group coaching that there's a lot that we've covered right But when we get number five dialed in We know really like Who we're talking to and what they need help with and we have something that can help them overcome that right and I'll show you how how personally how I've evolved that Right because I think it's important. I don't want to talk. I want to give you a concrete example When I started this channel It was called soccer entrepreneur and if you don't Know that if you go back to the first couple videos that I posted I talk about it and it was for soccer trainers worldwide who wanted to learn how to start and Get clients for a private training All right and Period that's that's what it was who was for I wasn't aiming to do anything else and Within a year or so All right, we got a lot of soccer coaches to be a part of my program But I already had those things set up. I knew what I wanted to To promote I knew what I wanted to do. I knew the problems that I was looking to solve I addressed those in my videos and We had deeper one-on-one programs that we had where we we took coaches from A to Z from starting In some cases some of those coaches got to six figures Some of those coaches were how already had clients. They wanted to scale and then I was like, oh wow like this is working for a lot of coaches and and then I had other people from other sports reach out to me About our program and even though I didn't even have content set up about that They were they were joining my program to basketball football baseball cheerleading gymnastics squash tennis golf Hockey I mean nutritionist All sorts of niches Sports performance coaches speed and agility coaches and Then I was like wow, okay cool and Then we started creating content based around those those types of things because I wanted to help more coaches and and more sports And then I got a bunch of personal trainers from that work at gyms That want to start their own gym To reach out then we changed and we put out more content for that too and Notice though how it was very starts with something very small and they can grow from there Right, but I've understood from day one. What's the problem? I'm looking to solve and even recently When coronavirus it I Recognize the problem that I need to solve is coaches who want to go online right now that do not know how to do that That that need help with the I can show them how to do that because I've already done it and actively doing it Right, so I hope that makes sense like this is where you have to really sit back and think Which is something a lot of people don't do they like to rush they like to just go out and do it You need to think All right, you're not going to make it perfect But you need to think and think critically about what is the problem or solve it Because if you don't have a real problem that you are solving you cannot sell anything All right, and think about how many videos Do you see on YouTube where? It's leads into number six, but how do you how many videos you see where like someone has a great piece of content and Then they're like all right. I'll see you guys next week And you're like, okay, cool. You just answered what a question I have I would probably Want to work with you more But I'll just wait till I see you again on the next video This is where a lot of people are afraid to sell on video because they they think that that's gonna rub people the wrong way they think that that's gonna Lower their view count and Comment and engagement Right and What we need though is we need a straw CTA which is call to action and that means When you know, you've already addressed the the solution of the video or Whatever it is that you're talking about a video or in your newsletter You give a very clear-cut Call to action which is hey now that we've done this go here Go here to get more and you're leading the viewer. You're leading the reader You're leading the the person who's consuming your content to take the next steps Right a great example something I do on this channel. I give you my phone number Right and I always I always either lead off my videos that way or in my videos that way or in the middle My videos I do that right? Why do I do that? Well, it's because I'm really confident that I can help and I want to talk to you and I know that my mission is very clear-cut and In order for me to accomplish my mission. I need to help you I Need to have a strong call to action so I can move you from being a viewer into a client right How do I do that? It's because I know number five. I Know number four. I know number three. I know number two and I know number one is Is fairytale all right The only thing that we need to focus on With number one is that's what most people do so don't do it. Okay, and guys. I'm giving you the recipe here not hiding anything Right, but I will tell you if if you look at this here and You Know who needs to see it. You know why they're gonna pay attention You're gonna be really consistent But you aren't Understanding what the problem you're solving is it's gonna be years of struggle okay, and I'm gonna end the video with with an Example here and I know if you've made it this far in my video That's telling me like you you are the type of person. I like to help right and Shoot me a text to 1 0 9 6 0 5 7 7 1 text me text me today I'll get back to you but here's the example and I'm gonna use sports as as the Example here and then we're gonna go deeper into coaches and then we're gonna go deeper into Private trainers a lot of private trainers think the problem that they're solving with Like kids and clients that they work with is like skill development So kids will come train with you. You'll put them to it through a session And I used to think this way right but the reality is now Kids could just go on YouTube and find the same drills Sometime in some cases get better coaching from someone online. It's free. They don't have to go anywhere They can get great advice their parents don't have to drive them their parents don't have to pay any money It's all at home. So it's more convenient and so That problem right now is being addressed online For free on YouTube, but then Then we have to take a deeper look. Well, what what are we actually? Doing are we only just doing skill development or are we the mentor to these kids? Are we teaching them about self-discipline goal-setting? Are we transforming their mindset? These are things that you can do online. You can do in person But this this where you have to think about like how valuable is your program? What is the real problem you're solving? Are you solving skill development or are you solving their conference? Obstacle that they're facing which one's more important Obviously, it's the confidence You can do all the skill development in the world if they're not confident They're not going to be able to do the skills in the game All right, so notice how I'm breaking that down is where you have to critically think about your business Whether it be online whether it be offline. It doesn't matter to me We need to understand what is the problem the true problem that you are helping your clients solve? And it's not something generic. It's not It's not oh, we're I'm just gonna help them get better. That's not that's not That's not good enough. All right. We have to go deeper than that this requires a Lot of thought Which is why I will tell you All of these things I have here are in order and When you get those down and you commit and you're like, you know what I? Want to be the best that fill the blank You could start something from scratch And I know I could I could start a brand-new YouTube channel that has nothing to do with what I'm talking about here that has Everything to do with solving problems about something else And if I just made that my mission for the next 10 years Like am I gonna have a million subscribers? I don't care No probably not Am I going to be able to help a lot of people overcome their problems? Yes, and typically a lot of those people are clients so that can turn into a very successful business So just just see it right you have to be able to See out in 10 years from now Am I willing to be that committed or am I gonna get distracted? hopefully You have gained a lot of value from from what I'm talking about here and I know if you follow through I Just saved you probably I don't know Five years of wasted time at least So that Should equate to a lot of money that You either would have lost or now that you would be gaining because you know exactly how to do it So my challenge is are you gonna do it? Are you gonna do it? And if you're gonna do it? Are you gonna do it today? Are you gonna wait around to make it perfect? Are you gonna do it in six months from now? So that's it guys Very clear call to action here. You're a coach. You want to get to the next level with your business? You want to scale online offline doesn't matter to me? Send me a text to 1 0 9 6 0 5 7 7 1 and I don't have my phone in front of me right now But I'll like I would be able to show you how many codes I'm talking to daily that have are watching our content that are reaching out to me and I want to help you there I know there's like I can help you through these videos, but I like personally helping you and If you know you're someone who's in a position of wanting to to get more out of your business And you want to help more clients? All right, and you need one-on-one help Reach out to me. I feel very confident. I can help you. I can't help everyone All right, but I feel very confident. I know if you've watched this whole video right if you if you weren't getting distracted and Watch another stuff if you sat down from a to z on this video. You're the type of person I can help People who get distracted are not my They're not my number two Hey I'm not seeking to help anybody who has short-term mindset All right So that's it guys. I'll haul at you on the next video probably coming out next week and Send me a text if you want to get to the next level. That's it. See you later