The 1973 Public Service Announcement for forest fire prevention featuring everyone's favorite protector of forests Smokey the Bear and actress Joanna Cassidy. Joanna tells us to be extra careful so as not to start forest fires and then proceeds to peel off her head like a mask to reveal a laughing Smokey the Bear underneath. "If you knew it was me would you have listened ?", Smokey asks. This is probably as creepy as the scene in Westworld where the Android's face is revealed. Guaranteed sleepless nights for small children. A well done announcement that we won't forget in a hurry.