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Published on Jan 29, 2010
Consumer and market trends tell you what to expect and what you need to do. What you need to do are the tactics that you need to deploy to operate a business that can thrive downturn or no downturn.
If consumers are more CONNECTED / WIRED what does it mean to you? Maybe that you cant afford not to connect with them via any means whether that is the web your site, other sites, social sites, you name it! If they are information hungry and trust each other more than they trust you, can you afford not to post customer reviews or blogs or tweets? And what does it mean that they are more cost-conscious? That you have to slash your prices? Or, just the opposite, sell better value as an investment proposition?