 Yeah, okay, yesterday afternoon, I hadn't seen this happen yet, so this was really cool. A lead texted the prospect, I'm sorry, a prospect lead texted the agent before they could even text them or call them. So how about that for inbound marketing? That's ridiculous. So the prospect says, hey, I'd like to learn more info about the burial plan. Can you send me some more info? The agent, which is a good agent, obviously by the response, says I'm the underwriter assigned to you. I'll be in your area on Wednesday dropping off the info. Takes about 15 minutes. I have either an 8.30 a.m. or an 11.30 a.m. Which one is better for you? Agree, answer, ask, you can kind of see the pattern there, always mention the question. And the prospect said, I won't be home Wednesday. Average agents would have done what in that example? The prospect says, I won't be home. What would the average agent have done, Rance? You know, you probably know average agents as well as anybody. If I were to try to set it for another day, their average, at least ask, like, well, what day are you home instead of offering another option? Yeah. Okay. So the agent says, what day is better? Which is good, because a lot of times they can talk too much or add time to the equation and kind of screw it up. And they were just short. What day is better? I would have maybe give a couple of options, but hey, it worked. What day is better? The prospect said Friday. So there you go. I think this was on a Tuesday morning. The prospect says Friday. The agent says 10 a.m. or 12.30 p.m., reading the text dialogue, 10 a.m. or 12.30 p.m. And the prospect says they respond, like an hour later, something like that, and they say 12.30. So never spoke to the person, never had to do any outbound marketing of any kind in the prospect. Text the agent. That's just stupid, really. And they said the leads are texting us now, that is fire, just insane.