 The title tag. Adding our metadata or information that explains the purpose of our webpage is a very important stage in the development process. This is where our title tag comes in. The title of our website is very important when it comes to helping Google and other search engines categorize and distribute our content across the web. You are probably more familiar with title tags than you realize. Take a look at these sample Google search results. Do you see the title? What we think of as a link is actually the title of the webpage. The title will also be seen here on the browser tab. Now let's take a quick look at the syntax or how to write the title tag. As you can see in this example, within the head tag, we start by creating our open title tag and closed title tag. Once created, we will add our title. Burn to Learn is working to help you understand the changes in technology as they happen. Stay in the know. Subscribe today.