 This is why most entrepreneurs will never succeed. A lot of people get into business and they say, I want success as long as I don't have to. Maybe it's getting on stage and public speaking. Maybe it's shooting content like this. Maybe it's spending money on ads. Maybe it's having a customer that's angry with you. Whatever the downside is, the thing that you don't want to feel, that's what most entrepreneurs avoid and that actually causes their demise. So think about this. If you want to have a thousand customers but you're not willing to feel the rage of one unhappy customer, do you think you'll ever have those thousands? No, because there's a downside to everything. If you want to make money with advertising but you never want to lose money on ads, do you think that's possible? It's not. If you want a fully supportive team, it does the work for you but you never want to have to fire anybody. You think you'll get that? No. So whatever you're afraid of will create itself. In order to get what you want in life, you have to accept the downside in order to get the upside. So next time you're afraid of something, you think, I want it as long as I don't have to have that. See if you're willing to accept that downside so that you can have the upside.