 Hey, if you're sitting there watching thinking I want to be better. I want to make more money. I want to improve I want to be a great salesperson. I want to have big dreams. I want to think bigger. I want to do big stuff in the world I want to sell a ton of insurance I want to help a lot of people then you will want to watch the rest of this video about five books that Every insurance agent should read. This are probably my five favorite books that I've personally read or Listen to okay because we think about books a lot of people think well I got to read and I don't like to read right that's a Mindset problem the fact that you're like putting stuff in your head and then not doing it right that is an issue when you tell You tell you tell you tell you tell yourself something I don't like doing this or I don't want to do this or I'll never do this or I suck at this then You're probably gonna suck at it because you put it in your head. Okay now if you don't want to read That's okay. You can listen to these all through audio book Okay, now, but I'm gonna give you specifically the five books that I Have enjoyed reading or listening to over the last ten years or so, okay? Because I'm big on like personal development self-improvement always getting better strap me better and you guys know that all right? So and I'm gonna list these really probably I'm not gonna put them in any certain order But you will want to remain for the fifth book and it's gonna tie into something We're doing in a couple months. Okay, so I'll make sure you state to the very end the fifth one is a phenomenal book Okay, that's all I got to say all right the first one that I want it that I want to talk about is the art of closing the cell The art of closing the cell by Who is it Brian? Tracy, okay by Brian Tracy this book I listen to every Single day in my car right you could turn on the radio. You can listen to music right you cannot get better You can be a part of 90% you cannot be a part of the 8% or right whatever okay, but when I was new I wanted to win so bad that I would do whatever it took whenever it took So I engrossed myself in this book some of the sales training that still teach right when I go around and do Events and train and and fly to offices and train teams and companies Some of the stuff that I use and that I and that I train on I got from this book the no-callback close boom That's where I got it. Okay, so the articles and sell our Brian Tracy Phenomenal book. It's a great. It's a great listen Brian Tracy is a tad monotone He doesn't have as much energy. I was out as I would like even though he talks about energy sometimes Okay, when I do an audio book, you're gonna feel the freaking energy. I'm actually Maybe I'll finish one one day. Okay, the article is in the cell great book The key to this one. It's got a ton of phenomenal information and I have listened to it multiple times I used to I used to ship it out on audio book to agents Phenomenal book love that. Okay Articles and so our Brian Tracy second one second one. Okay, second one is the 10x rule By Grant Cardone and you say well Cody what why this one? Why this one the biggest reason for me is most people Most insurance agents struggle not only do they struggle with closing Dude, give me the money right now, but they also struggle with enough activity They start they struggle with thinking big enough doing enough dreaming right putting forth the effort of the action most of us are Inherently lazy, it's human nature right to not want to push when you don't feel like it and the 10x rule Will challenge you right? I have a way of challenging insurance agents and I want to get to where You need to be in you need to be putting yourself in uncomfortable situations and get challenged all the time Frequently as much as you possibly can and that's important If you're not challenged and you feel lethargic and lazy and like you're not doing enough right now They need to think about it right you need to check yourself before you wreck yourself because I'm telling you you need to Feel challenged you need to feel motivated you need to feel Excited about what you're doing. Okay, so that's the second one third one third one is I may not write the whole thing out because it's very long, but it's how I raised Myself from failure to success in selling. Okay. I'll raise myself from Maybe I could just write it. I'll just be quick from failure to success in in selling Okay, this one is by I Believe almost positive. It's by Frank bedger By Frank bedger. Okay, really good book. It's got some it's got some you know, what I like about this is the stories Okay, they always say facts tell story sell I like the stories that are in this book about how he's actually going out and selling insurance Okay, this is one of my favorite books. I read this book years ago It's got some good stories It ties in to what you're trying to do how you're looking to accomplish it and when you read a book Okay, when you read a book, you're not looking for 800 different things that you can apply to your business when you read a book When you go to an event When you listen to a book when you go to a mastermind when you buy a university when you do these different things Okay, when you have a coach whatever But you don't have a coach gosh darn it you need one you looking for one Nugget, okay, that's the thing most people don't get you're looking for one Nugget that you can apply to your business right now that can impact the bottom line immediately They can jack you the freak up and that you can implement today, right at 8% nation in in in July You will get a nugget if you want to receive a nugget a lot of people are very negative They don't want to learn. They're like how this is the worst thing I've ever heard I hate these two days if you go out if you go into that with that mentality that mindset like like before when I talk about how I'm not getting I'm not good at this right the more I tell myself. I'm not good at this the less likely I'm going to be good at it Okay, so when you're thinking about that start to think about okay having a different mindset and Choosing to grab one nugget. You just need one idea To really propel you to the next place in your business and in your life Okay, the fourth book fourth book this one's good this one. I read I listened to I Read it actually on a plane headed to Vegas for I think it was for 10x wasn't it Dylan when we were going out to 10x growth Kind of thing I was reading this Maybe I don't know There's no plan B For Your a game There's no plan B There's no plan B for your a game I can't think of the author's name off the top of my head, but I'm shocked I can't because I refer referred it in success society Dylan will probably grab it for me There's no plan B for your a game. What's unique about this is it challenges you to think bigger Challenge you to think bigger and to really go for it Bo Easton, that's right. Bo Easton. That's exactly right. Yep. Yep. Yep. Bo Easton, okay, Bo Easton And in that book he talks about how he trains people Any and how they train their mind to write down every day that they're gonna be the best in the world at this Right now I write down that I'm the number one insurance sales trainer on the planet Okay, I need to I need to think bigger I guess but I'm writing down that I will be the number one I will go down as the number one insurance sales trainer ever Okay, and by doing that. I'm training my mind to wake up and to go after that He's seen he's with stories in this book He's seen how professional athletes can go from nothing to being the best in the world at their sport He's seen it with soccer players gymnast football players to where they But they made a decision at some point as a kid and they started writing it down every single day I want to be the best in the world at this I'll be the best in the world at this I'll be the best in the world at this And it challenge you to think a little differently most of us have a problem with thinking way too small I want to challenge you to think a little bigger to open up your mind. You'll get an idea from this I freaking guarantee it. Okay, so that's a phenomenal book the last one I told you the last one. Okay, the last one is good Phenomenal sales book you need to be great at sales to really pull this thing off and it's called the way of the wolf the way of the way of the wolf by JB Jordan Belfort, okay, it's by Jordan Belfort He was the Wolf of Wall Street. Okay in the movie Leo Nardeta Caprio played him Jordan Belfort is speaking at a percent nation 2020 in Dallas at the Statler Okay, go to aprecination.com to grab your seat He will be speaking there that book really trains agents to be able to overcome objections To be able to get pulled off of the straight line as he calls it and then back to the straight line by by literally Just being in control and pivoting back to the script, which what's a lot of companies train But that book really diagnosis that straight line cell system that he talks so much about okay, and for me I don't do exactly Brian what Brian Tracy does 100% I don't do exactly what Granker don't does 100% I don't do exactly what Frank Becker does 100% I don't do exactly what Bowie's and does 100% I don't do it You know Jordan Belfort does exactly 100% But what I do is I pull from different people to make my own right? We're building a brand new CA cells system for teams. Okay, it's actually done now and When we were building this we wanted it to be everything that I it embodies me And then I've pulled from different people into one cell system that is meant to help you Succeed okay, so if you have any questions about the cell system about some different books about hiring a coach about the event Or just about scaling or maybe you want a quick strategy call with me email me cody at codyaskins.com I want to help you okay, so I want this to challenge you five books every insurance agent should read Every single one of these I'll have Dylan put a link in the description where you can go buy these you think about a book It's like 10 or 20 bucks right who cares about the money It's that you want to succeed as bad as you want to breathe as my buddy Eric Thomas says alright Okay, so think about what you can do to get better every single day have a huge goal write it down commit go all in Let's do this. Okay, so thanks for watching Go read get better Every single day hey if you love this video then you're gonna love some cells training All right the next video how to overcome objections with my 3a's the steps the systems It's right there click on that video and I'll see you there. I don't know that I can qualify my mom in bad health I understand. Hey, thank you so much for sharing that this program is actually meant for people that are not in great health Okay, so