 I think that the digital technology has really changed the whole place and the whole game. It's a boulevard of, I really think, real opportunities for the young people in Africa, for women, for people in the rural areas, due to the mobile boom that we have noticed in Africa, which is something almost unprecedented. And I think we need to bring more content and to be more imaginative and more original. And it's really a track to pursue so that Africa can exist in all those platforms. The most important challenge I think is the one of content. Infrastructure is very key, but at the same time content I think is a major issue because we need to show our own stories, we need to show what we can do, we need to get added values for our own content and our culture, our economy, and really we need to be at the same level as the African annual growth, which is going and going and one of the best in the world now. Digital creativity, reimagination for me means more room given to all continents, to all players and so that we bring in the basket as President Senghor of Senegal used to say, in this banquet of give and take we bring the best things we have in all fields and there are many, many things to be shown and I think that the digital area and digital tools enable us to have some kind of shortcuts and get where all other continents and all other people are. I think World Intellectual Property Day is a very, very good opportunity to support Africa and to give really some kind of original and unprecedented platform to all African creators and all African audiences at the same time. Really we need to support it very, very, very strongly.