 Hey there, Chad Bonsia here for High University Libraries. Let's say you want to open a new business in a particular location. You want to understand what that industry's market is like in that location. This video shows you how to use the quick and easy to use industry market reports in BizMiner to better understand a list of competitors, to better understand the demographics of your area, and to get an overall understanding of how your company or the industry is doing in a particular location. So here you go. So when we first get to BizMiner, we're going to click on Find Industry Reports. And you can either browse by industry using the industry drill down, or you can search by keyword. In my case, I'm going to search for Bicycle because I'm looking at Bicycle Shops or Bicycle Retailers, or in this case, they call them Bicycle Equipment Stores. We're going to click on Show Industry Reports. This will take us to a menu where we can choose from a variety of criteria here. I'm going to choose the industry market reports because that's what this video is about. And for my example, I'm going to look at Chattanooga, Tennessee. Now note we could also limit by zip code, assuming there's enough Bicycle Shops in those areas, or by county. And once you get to your report section, I'm going to click on the HTML link there, and this will actually load this very nice page. It takes a little bit to kind of populate here. I would encourage you to start with the 3G report. And that will give you a list of competitors on the left-hand side in the Chattanooga market area in my case. You can also see that it's going to give us annual sales. It looks like the last three years of annual sales. Good way to get historical information or how the industry is changing. Sensation rates, which is basically how many companies are failing. Number of startups. Looks like there were six startups in 2014 and one in 2015 and one in 2016. It gives you market share for those startups. And then a nice feature of this within the industry area is a demographic area. It will give you age breakdown, employment, race, ethnicity, income, housing information, educational level, things like that. All very useful in looking at your overall market. If you want more recent data, look for the latest update, which will give you the latest update that's available. And here you'll have basically information that's just a snapshot in time of the latest update. So a good way to get up-to-date information on your industry in a particular area. Hope this video helps you understand how to use those industry market reports in BizMiner. Should you need more help, look for the contact link on the business blog. We're glad to help you anyway. Can take care and best of luck with your research.