Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Oct 7, 2011
Interview conducted with Bill Backer about his role in creating the famous Coca-Cola ad, "I'd Like to Buy the World a Coke." Backer co-composed the ad with Billy Davis, Roger Greenaway and Roger Cook in January 1971. Backer was the creative director for McCann Erickson when the ad was made. The Coca-Cola Archives interviewed Backer in 2007. The song was used in the Hilltop commercial filmed in Italy. See the "Making of Hilltop" story here: http://www.coca-colacompany.com/stori...