 Welcome back to work here in San Diego. We're all glad you made it back today. Special thanks to our Gold Sponsors, WooCommerce, Jetpack, Luba, Zylok, Pantheon, and Host Duplex. T-shirts exchange if you want a different size. You can do that in the lobby. There's plenty of T-shirts over there. After this talk, there should be Chipotle burritos in the courtyard. They're on the way delivering, so we'll be here by the time this is over. Save some room for that. Both of your marks will be in this room where the sponsors will have giveaways. So stay until the end if you want some sweets, wacka, if there's some flat cream, a home pot, or whatever that new Apple thing is. I'm a great work camp. I'm pleased to introduce Mr. Jeremenez. He's been really instrumental in getting work camp started here in Southern California. He's been an inspiration to myself and also a great businessman. He's a veteran, and we're really excited to have him in this year's work camp. So give him a round of applause. I'm not here because I'm not quite sure yet. I am happy though that I was invited to such a wonderful event, so thank you for that. I'm definitely not good at this, so bear with me for the next 25-30 minutes as we talk about a topic that I think is super important for us personally in our lives and in business. And that's change. As people, business owners, entrepreneurs, we deal with change and transition on a daily basis. My hope today is that we can identify some of the reasons that we're afraid and we resist change because it happens every single day. None of this is going to be my goal ever even to be worthy in fact. But I think it's important and I think it can help us with some of the decisions that we make every single day. I get loud sometimes. I don't even need a mic. This is great. And I'm probably going to curse a little bit so I apologize in advance. So I'll try to be as good around the corner as possible. In fact, basically here what I'm trying to do is pretty much do everything against what Kristen was talking about. So I'll be talking to you after this for some time to pay the agreement. So really why are we here? Is it because I wear a lot of hats? Because I get obnoxiously loud especially around lunchtime because fake burritos? Is it because we're in San Diego and I love tacos? Yeah, yeah. Maybe it's because this is a military theme work that I certainly appreciate. I mean as well be here. U.S. Navy veterans. I transitioned into the work. Big deal. So welcome to War Camp San Diego. My name is Dre Arreda. I'll hold that against me. I've made many transitions in my life. I'd say personally and professionally. Some of them super successful. Some of them epic failures. A lot of them epic failures. And sometimes we take those things to heart. Other times we just kind of let it go back. It is what it is. It happens to be ignore those transitions, those changes in our lives. The transitions I take are important because they influence our life. They influence the way that we work. They impact the very background that we are. They impact those around us. Family, friends, partners, employees, customers. I mean you guys get that idea. It's a big deal. And the problem I think, the problem is that we're humans and we love to resist change. How many times have you been nervous about something that's going to change in your life? A transition can change those scary words. Yeah, I see a few hands here. I did some big deal. You all feel some things that change is going to happen. Tony Robbins said change happens when the pain of staying the same is greater than the pain of the change. I was a senior in high school, 1995. My only high school. I don't have California. Anybody from Oregon? I had some big decisions to make. And I had to make it pretty fast. I was just a genius. Yeah, enough of that for real. And I know what you're thinking about. I came through a broken wall. Crazy curious. I was very young. And my mother worked hard to raise my sister. A lot of free time on my hands. I used to probably not be a petitioner, as I should have. I was bored at school. And as I got through high school, I was in a pretty, pretty bad place. So hanging around some people that weren't so positive or somebody related to me. I had some running to it. I probably should have, right? Yeah, I was sad. I thought I was in a seeking vote, which is ironic that I joined David. I was scared to change, but I knew I had to do something right. Now I come for likely jail or a board. So it's a bad situation to be in. But I made that decision. I did enlist in the United States. And changes are, right? Which can be really intimidating. It's not hard to find situations in life where I think, you know, leave us feeling awkward. I'm in control, right? I think it happens more often than we can. And sometimes, so much so that we do nothing, right? You sit back. We settle only that we probably deserve more. That's pretty fast to retract, right? We end up living with the state of indecision. Indecision. Indecision is a micronomic fear. And I think we all fear something, right? We all, in this room, have feared something. We've been afraid of something. I think the difference between those that are successful and those that are not. We need to accept those things and figure out here's natural when it comes to change. If you're coming into the bathroom right there with the mast and the machete, it doesn't go, right? Because when it does go, it makes it feel safe. That's when you like it or not. That's the reality that we live in. The reality of humans is that we live in routine. When you're familiar with something, you don't want to expect. That becomes comfortable, right? Have you guys ever played the one I think that's all my own? And you start to focus on, what if my fears really do come true? And I think your fear can just be put you in a place that you just don't want to be. What if my groups, what if the grass is greener on the other side? I was pretty fearful coming into this discussion and none of you get any value for what I talk about. I hadn't spoken publicly in quite some time. That's scary. That's another problem that we deal with. We've got ourselves a certain point. There's a big sliver in this room. That's how you experience yourself. So that was super complicated. Who's ever sat down to play with huge life change? Wondering if people really do it successfully, you start to look outward and really compare yourself to how they're doing what it is you want to do. You're a single man. That's taking on too much. You start to break down that new type of change and you consider, well, shit should I even do? It seems pretty, don't you? It's a week that overwhelming when you live. I think we have a huge human tendency to compare ourselves to others. But we don't often realize that we're all in different parts of our journey. It's unique to every single one of us. There's an overlap in some differences and things to be discovered instead of being carried. An attitude you get to and it speaks to this, I mean, data. I think that's super true. I think the craziest people I've met was the craziest thing my mom ever told me. Well, Super Awesome still resonates today in the early days of the window. We weren't sure really at the time. Some of you knew me, you guys were all there standing next to the toilet. Yeah, she was so correct, you know? And trying new things can bring a lot of learning moments. But you got to step out of that comfort zone. Even if you're only learning something that you didn't really like about that change that you made, even if what you learned isn't important, step out of your comfort zone. That is for inspiration. But don't get frustrated when you don't get there instantly. It takes a lot of work, double-crease expectations. You still need to work with stakeholders. Even a black belt today was a white belt when we started, right? An expert in this room was once a beginner. Measure yourself against yourself to see how hard it is. Project people, base your goals, right? Make sure that things are consumable just. Planning is more than happy about it. Another symptom of self-doubt is the tendency to wait for validation. We look at others to validate before we jump off that type of work. So I created this thing, right? I think this thing is super cool, but I need your opinion, what do you think about that? I think this is super awesome. What about the other side of that? So I created this thing. You shake your head as if you consumed some super-sized, you know, failure, full commitment to success. I mean, I'll deal with haters on a daily basis. And you reference that vision. You reference that measurable commitment. Validate yourself. Don't let others dictate you. Think if you believe in yourself, others are going to follow. It really comes down to a journey of a thousand miles begins with a single step. After 12 years in the day, I decided to move on, and there was various factors. Personal and external factors. I felt I had all the tools in place to be successful in practical training and practical performance in any situation. But I decided that this was kind of the direction for me. I was laughed at by my shipmates. You got 12 years in, you're up for cheap, you're eligible and you're looking to convince them. And I thought I was making the right decision. So I was doing side work on the side of this organization. I was kind of prepping to transition out and to separate. And everything worked out. I thought that at 29 I was more marketable and that would be out of retirement which reached 40 things to change the world. So I didn't listen to them. I moved up. And I began my training with that first single step. It was crazy. This was October of 2007. And we moved to the Northwest Summers of Chicago where I went to work locally at this organization that I had been working with prior to separation. And everything worked out as that. In December, I was there two months ago, my first military career. In a place where I knew what and literally knew what the press was about. Certainly I was scared, right? Yeah, it was funny. I was that guy in every single seat at an Oprah at this event and she just handed herself out. It was crazy. There was a lot of stuff that came from that, right? I think in situations like that when you make decisions, sometimes they work out through management and cast out, right? Maybe I wasn't as prepared to make some super huge opportunities that were life-changing. In that short time period that I was at that organization, so probably a little less than a year with Moonlight, Spinoza is the mastermind, the technical and the decisions I made there led that relationship into a platform to help a lot because my activity changed. Sometimes, I think when you're going through challenging times, you tend to feel that you're the only person in the world when one of these changes is making these decisions and that's tough, man. It's tough to deal with early business perspective. You feel you need outside reassurance to do a thing, right? And I've made some pretty big decisions leaving the Navy as the hardest part of that of making a huge decision and impactful decision. In other cases, he turns around and says maybe you should take a more sensible approach to this, right? By the way, that makes everyone around you a terrible place to be. And those around you, your business, your future, your aspirations. But again, indecision. Indecision is that. Paralysis through analysis is failure. It's real talk. Worst decision you can make is no decision. At that stage, that there's such a weight lifted when you make decisions, right? You're accepting those changes. You're implementing controls. You're leaving outside of your box. It's liberating. So be decisive, and that's the issues. You have to make those decisions. I get it. Sometimes you kind of channel your meaner than it is, right? You only get one shot. Now, if there's a chance to blow, it's all too many to come to a standstill. You try to, you know, you try to make a big decision, right? And you think you only have one chance of getting into that current state forever. For example, you're staying a job that you hate. Don't bring yourself into a corner motivated or uncertainty, and it feels sometimes like that's your only choice, right? You don't feel like you have to stay in a situation. You're feeling an option, because the truth is there's always an option, right? So as you take a little race over, you get into no race to come up with a possible themselves to focus on external things that you don't have to see. Focus on external things to define our identity and our word, right? What job do I have? What possessions do I own? How much money do I make? And we put a really strong emotional weight on this. It's human nature, I think. Chris, I like, you know, that we can lose these things, right? We lose these things. That's what you do, right? What's your response? Something that we, a much more important thing is to focus when you help someone and they, and both certainly have a better, and Apple Watch 3, so... I'm here. A little bit of black. You truly want to be far more important. You're heading that route. The things that you will focus on are the people that if you're focusing on the external world, comes to fact that you're putting in certain possessions and statuses first. You started, you're losing those things as well. As you start thinking about transition, you handcuff yourself to a job that you hate. I'll stay until I use all my vacation. I'll stay until, I'll stay until I'm in Caledonia. You know, seriously, there's a lot of people that won't do the job, really, because the promises of that pension and that holiday are three weeks of vacation. You think that when you're 80 years old, you're going to be happy with the ways you do it. So, I think you turn it around and it's something like that. Vacation, as an example, is something that's important to you. When you go look for that next interview, that you make that a requirement. You go to business on your own. Vacation is part of what will lead to my success. It has to be a requirement that you set that as an expectation. Or get caught in those mental safety nets. And those, you know, geez, might not resonate to you, but find those crutches that you're dealing with. Woo-hoo! Time and point, number one, that's sweet. Crutch was my main living at the time. I was working for Semper Energy, a company where, financially, it was stable for me to continue with a wonderful development. So, I was here a little bit, and it was somewhere in Tony. I was in Afghanistan, somewhere in the defense contract for stuff. And it was the right change. We met all expectations, and it sort of grew up like tennis in the first year. Something that stuck with me in that moment, like, six years ago, when I'm paraphrasing this, I know it's so simple and yet so powerful. And it's in everything we do, release early, iterate off. Change is hard, and it's really scary. These are all things we've chatted about now. One of change is that you end up selling whatever app. But it's still important in that statement, right? We shouldn't do that. That's super scary. It could be really scary. Now, we can give the feeling of not having control of what happens to you. You make a change, and you kind of stick in place in yourself of what happens there. Is that the end game? Are we really looking forward to that vision? That measurable commitment? Be confident in it. It actually brings me back to the day. I don't think it has anything to do with hatch or toggles, that's for sure. It may be something to do with my military and word press connection, but you've been both living in this to accept change. That is the best statement out here. Yes, do you have interest in being successful in making those changes or not, if you're kind of stuck in that phase where you really don't want to drive as you call it? I should probably figure this out by Googling, but has your guys supported change at all since you guys started? Has your, like, board of advisors or your team sides it, but you've got still pretty tight grip? That's a really good question. There has been change there. We were of an organization of about 130 employees worldwide, 26 countries as the time of opposition last year. I come back on when I had left for a small-state agency space and came back on board. It was the special projects. Along with Tony Daniel and the rest of the organization. Organization that had interest, proud to say, changed a bit. So we're part of the overall security business unit and with that, we now manage not just the security brand, which has the lab and all those things. We also take care of SSL business and that. Do you have time for follow-up? Follow-up question? Yes. In my opinion, what was the over-sexualized nature of GoDaddy's marketing strategy early on? What? Anything to do with the over-sexualized nature of GoDaddy's marketing strategy early on in the Super Bowl phase? You know what's cool is that this discussion is about children's and transition. And what the organization has done under some really strong leadership has taken the opportunity to work that and five years, six years ago that company is now going to stand still. I feel very strongly the same way. That's why I want to ask that question. They've done a really big job. I'm proud to be part of the GoDaddy family. You know, sometimes there still was like I'm lying in front of the dogs