 We like something that you've mentioned, kia nza aku kwa na kama TikTok. As a content creator, you should always be on toes kukiwa. Like there's other apps that has come and has numbers, you jump on it. True. Aya, nataka twende, Twitter. You're a very big on Twitter. Okay, Twitter pwede you have to have a thick skin. It's a very real time. It's a very conversational. So you go there to have conversations with people. We don't know people who have different opinions. So today, Brian, you give a Twitter, TikTok, Instagram. Choose one. To do what? Use one for life. Two have to go. One has to remain. Which one are you going with? What's up everybody? Welcome to SPM Buzz. My name is Liz Jackson. And today we have yet another amazing guest, Brian. We have another amazing guest. Who do you think we are? We are friends. We are friends. I would want you to introduce yourself to someone who is maybe singing for the first time. My name is Brian, I'm a content creator, influencer, copyrighter, creative director, father to be. Along with the other thing. So Brian, I would want to know. Umesema TikToks, waku wapo. Did you ever see yourself becoming a content creator? Amma, exactly, dreamiako ilikuanganini? I mean, to keep growing, we all had these dreams to be doctors. Pilots. Pilots all that. But then to go to campus, social media came. So we just saw an opportunity to create content and then eventually a way to monetize it. So that came later. So it was just passion. I would want to take you back to when you began content creation. Ilikuwamuakagani, if you can remember? I think I started in 2015. So it's been seven years now. Seven years? Hey, 2015 ilikuwamu two. Anyway, you started content. Ilikuwa this, we know you as a comical person, a funny person. Ilikuwa comedy ama inesakwa labdu leanza kama jim instructor. Got changed. Got changed. And you came to Ayoga. Yeah, I started with skates. We used to shoot with Kinase. We just happened to have a camera to notice if something can do different. So we started with skates and then now eventually we just started growing into different parts which are not so far apart. Yeah. Speaking of set, mukianza content creation, I remember when Instagram came ilikuwa yawatu buji. Aku kwangana skates. So how are the skates doing at the time? Asilikuwa sento vines. Yes, vines were 15 seconds. So there were two things. Either you'd be buji or funny. So we couldn't afford to be buji. So as we were funny. You know when you're funny, you can get away with so many things. True. So what we're going to do is we're going to go to Nado. So we're going to Nado. So we're going to Nado. And which is that one video ilikuwa breakthrough yaako? Ha, there's one that I think we did something for Salt Bay. Yeah, I think Salt Bay was huge. Yeah, that was that video. We're just imitating. And how long did it take you to get the first shilling? It'll take how long to get the yani job and your umelipa out of content? It took us about a year. It didn't take that long. The only difference is we didn't make good money. The first shilling was there. I mean it came early but we got 2 pesos. I believe. We got 2 shikahiwa. Speaking of Seth, tu na kwa nangapa le pamtando, you said you had very good friends. How instrumental has he been on your journey? I can say we've been instrumental to each other because of basically having almost the same career journey in terms of encouraging each other and also inspiring each other. I look up to him and some stuff that he does and we have so many candid conversations about content about how we don't want to go back to where we started so just encouraging each other. Let's talk about monetizing your brand. As a content creator, what is the process of monetizing your brand? What is a content creator supposed to do? Create content. That's the first thing. When you create content, you create a community. Then now when you have a community, two things, either brand will notice you or you can go to the brands but you need something. So the key thing is creating content and building a community, which is the hardest. If you don't understand how much content, how hard content creation is until they get to do it. I will pursue it on a daily basis. That's the first thing that someone needs to do. Now, you broke the number. Muna jwa watua mezoia wkimaliza shule 8 to 5 na tafta job but you're here in content creation. I would call it new at the time kwa nini mkianza, sika masisi, nini mkianza it was very new. How are the people around you, maybe your siblings on parents taking that? They took a while to understand what she do. I think. Adi wa leo. I think my legacy. Oto na kumbe anga upate kazi. No, when I was only going to kazi, but they just prefer to call it marketing. Anything that I do is does marketing. That's an easier term for them but now they know there's something that's coming out of it. So took a while but for me, my family and people around me were very supportive. They gave me time to prove that the thing that I'm telling them is actually, I'm actually serious. So I can say that went well for me. Do you think when you start making money is when they actually understand what I'm doing? That's an African thing to do, yes. That's standard. Even in the conventional careers. Yes. Okiko wa dakitari na una pesa. Kuna mitu wakuen wata shibu dakitari. True. So, yeah. That's how we can do things. We have to make money for them too. Statue, respect and sharing. Brian, I have seen you on several occasions. You've been flying to Naivasha as you own a plane going to Naivasha to promote Apanaka. Kule kumena na Guinness? That was in Naivasha. Yeah, ok. Yes. Profile ya koni kona kwa fingaji. Fafali. Ehhe, tusa umepanda hindi ege just because of your content. How did you feel? I mean, these are the signs that this thing is actually working. Remember, Guinness, there was a bit earlier in my career. I think there was 2018. I was watching that from my bed-sitter. Bulinipai pressure. Bulinipai inspire. So, for me, I feel good that I've been able to achieve some of these things. I mean, kupanda hindi ege has always been a reach out trend. True. You later realize kuna shibu dakitari, it's bad day, but I'm too zaliwa. Me spending day again over baga it. So, it makes us feel good, makes us want to continue doing what we do and inspiring our whole generation behind us. Let's talk about your routine. When Brian wakes up in the morning, what is the first thing that you do? Kuwaga. Kwa hindi sok. Ukoza. I've had my routine. Pretty simple actually. First thing I do is open my phone, check through the main social sites, Twitter, Instagram, TikTok, just to have an idea of what people are saying, then after that, and check my emails, see what my clients are saying and things like that. And then now, from there, kuwaga, kukunya chahi, and then now, we go now to the content creation and now calling my creatives, trying to brainstorm ideas. We have a shoot, planning a shoot, calling all this sourcing for venues, elites and all that. Just following up on work and then seeing what else we can create. Talking of venues, in Kenya, sika mauka maju na june zenda, maju tau ushuta, kuna mutata kuliza, but in Kenya has that been a problem cut after venue. Venu to shoot something. It's a problem, it's actually a problem because first of all, tawu, kishikwa tawu, kishu utuna funguakamitis in tenias, with no parole. You find, let's say you want to shoot in a hotel, some of the people who are supposed to give you that permission don't understand most of the stuff that we do, it's a big challenge. You're trying to tell them what actually you're trying to achieve and what's in need for them. But with time, you just found some partnerships with people, so onakwa, at least na ulautua, kuna jua, ni kipigia, uia mahuia, tani sotapa, tani connectna watu. So, villa connections, you can really, really suffer. Places like tawu, kishikwa na kanjum, na laksumbo na bure, so those are places we avoid. Do you believe fame comes before the money? Depends. For you, for you, if you have energy. For me, I think it's the Indonesia if we promote it. Again, we have been this for a long time, not a product of trending. A product of trending? Not in a bad way. Like, I've never thought about it that way, by the way. So kuna watu, na amuka kiesho, watu na kongelelia, and then now most of them, now they start to travel, up and down, because okay, tunanzawa. So for me, I can say it's been gradual, and that's why I can say my growth has been documented. So, from here to here to here, so when you level up, the money increases, you go to another level, more money, you go, you go, you go. So mine has been heavy. It's my Indonesian. And what has been keeping you grounded? Seven years? Si rahisi? Just waking up every morning, trying to be better than yesterday, understanding that their kids were coming up, things are changing, all these platforms are coming up. When you study the Northern TikTok, TikTok is a big, big platform. So oniki, amuka kiesho na ni ni me sema, ni mi nim toa Instagram, ma mi nim toa Twitter, I'm losing on numbers other sites. So it's constantly reinventing yourself, looking at what other people are doing, doing that, using what you have to your advantage, if it's the connections, if it's the talent, if the money, anything that you have, that you feel like it can help you grow use of your advantage. I like something that you've mentioned, Kianza, aku kwa na kama TikTok. As a content creator, you should always be on toes. Kukiwa, there's other apps that has come in haze numbers, you jump on it. Ayana, tkatwende, Twitter, you're very big on Twitter. You're very big on Twitter, verified pale. How different is Twitter from all these other apps? I think that question should be answered by everyone else apart from me because other people are the ones who find Twitter different. For me, Twitter is, okay, Twitter pale you have to have a thick skin. It's a very real time. It's a very conversational. So you go there to have conversations with people and these are people you haven't met, people you don't know, people who have different opinions. So Kianza, pale na mentality Molo is right. We'll struggle. That's the difference. It's very conversational compared to maybe Instagram and TikTok. As you said, on pale, sometimes you find people who differ with your opinion. How do you handle them? When you learn to kutama embe unamutama chungwa ama the silent one? I only engage if I have fun. Sometimes you know it can just be my opinion. It doesn't have to be factual. So one, kubali kure kebisha kwa wrong. If the other person is wrong, kure kebisha, if you have time, if you don't have time, machana nae. Again, watu, kiyo na tunimtwa na takam sumbuane mure. You just ignore unamu lenga na boeka na dili tamana na mobo na meshaki. So today, Brian, you're given Twitter, TikTok, Instagram. Choose one. Tenana again. To do what? Use one for life. Two have to go. One has to remain. Which one are you going with? Think TikTok. Okay, I think TikTok has some very interesting characters over there. Yes. TikTok is the most accommodating app we have. Walimo shago. Mawachi. Masiyo. Everyone kawako. Nakila mtu na kumbali wili mingine wili. I like that app. Yeah. Piaikona kenyeji content. Kenyeji. Mutsinda. Anyway, most of the time we see that you reshare content from TikTok. Let's say ume post mtu na amenda viral. Has there been that one clip that you've ever shared and then we want to reach out? When I come out I can't remember but they always reach out. I understand. I try to tag most of them. One level when you reach out and I happen to see the DM. You know, now a shout out. And talk to me about have you ever had a crazy experience with a fan? How crazy? Crazy? Tell us the level of crazy. How crazy? One day we will have events Mutsinda like last weekend we will have events. You know, just their vibes. Yeah. I'm very laid back. I'm very vibes oriented. So maybe I mean, someone will come be happy that they have messed me. I mean, takwa tuwa puwa something and then I want to take a picture to figure. I try to just make everyone around me comfortable. Just that good vibe. So, because I mean, I understand when someone is all, you know. All up on Ryan Mutsinda. Yeah. So, nile una try to make as comfortable as possible. Yeah. Yeah. I mean, for them it's a one in a lifetime opportunity. So, I might as well help them have a good one. Yeah. And sometimes numbers come with consequences. Do you think that right now you as a brand mutina kuna vitu ways ifanya? Like numbers you may change, fame you may change. Do you think kuna vitu ways ifanya kama kitamu? Unendengam kati asubui? Or kugotea? I mean, personally, I can't say kuna kitu say asifanya. All I do is to minimize in terms of I don't know what I'm doing what I'm doing what I'm doing Kuma bokonan wa you know, you know, the all that interaction na kuwa bit limited, but I can do it just that I choose not to. Yeah. Because I also want to enjoy my personal time. That people don't understand. so making sure to be you and have money in the market one teach talk about what you do online but that works for me because I am a Qunja that kind of thing I don't think there's something I can't do, just that I can't do everything as frequently as I would want it to. What would you like to be remembered for? I've watched this industry grow from ground up, and I want to be remembered as a person, someone who fought that Mao Mao war to ensure creatives well-reimbursed, well-recognized. Watu apewele hakiyao, because that's something that we are still not there yet. That's something that we really, really fight towards the children. So there's this famous phrase, between influencers and clients, na kwanga, exposure. You know, sometimes oneeza pata, if a client gives you exposure, sometimes you may create a network,