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Published on Feb 6, 2013
Agency: BBDO Bangkok Client: HomePro Title: "The Other Side Project"
"Every Year HomePro main media is a poster and sign-board with one side benefit. After expired, the government will destroy them all. Why don't we make it worth than an advertisement?. Knowing that many Thais fix their shelters with sign-boards. So we dedicate the other side of the sign-board to make their life better. Beside keeping them from the rain, the other side of the sign-board help them to have a real home. The sign-board become even more useful and give them a hope to have a better life."