 We had a meeting in China about four years ago with over 40 CEOs of major companies from around the world and we asked them, what is it that you need more than anything else to be successful in the future? They told us, surprisingly, the number one thing that I need is a more effective, more efficient, better customer facing supply chain. We don't know how to do it, but it has something to do with digital. So we set out on a research effort to figure out what will it take to really create a successful digital supply chain, one that creates value for customers and also for the company.