 Think about Bill Gates, right? Think about Bill Gates making billions and billions of dollars. In the 1980s and the 1990s, how does he make his billions of dollars? He makes it by creating a product. And what does he do with that product? How do you make money? How do you make money? General question. You what? Sell millions of copies. But there has to be an assumption, right? Because if it costs me $100 to produce something and I sell millions of copies for a buck, do I make millions? No, so I have to be able to sell it for what? For a profit, which means above whatever it costs me to make. And it has to be a good enough product so people value it more than what? More than their money. So if I sell you a piece of software for $100, it has to be worth more than $100 the person who buys it. And in Bill Gates's case, anybody have an assessment of how much that piece of software actually was worth to people who bought in the 80s and 90s? So you paid $100, let's say, for wood or for DOS or something like that. How much was it worth to the person buying it? A lot. I mean, thousands, tens of thousands, hundreds of thousands, a lot. Maybe even millions. Because it changed your life. Because it changed computers. And it changed everybody's life. And suddenly we were all networked. Suddenly you didn't have to have a typewriter. You guys are too young to even know what that is. I know, but it's those old things where you clunk. Suddenly everything changed. And the value of that piece of software is a lot more than $100. So here is Bill Gates. He's making all of our lives infinitely better, infinitely better. And he's making gazillions of dollars doing that. And as a culture, what do we think of him? Going back to that culture. I mean, is he a good guy? Is this a guy? We all think he's a great businessman. We all want to be gazillionaires. But is he a good guy? Is he like, are we going to build statues to him? Are we going to praise him to the hilt? Is this like Mother Teresa's over here? Where's Bill Gates? Way down there. I mean, he's not a good. He's not morally, from an ethical perspective, from the kind of view of what goodness is, Bill Gates doesn't rank. He's made all of our lives better, but he's made money at it, so he doesn't count. When does he become a good guy? When he gives it away. And that's that view, 19th century Christian view. It's OK to make billions, only if you land up giving it away, only if you land up serving other people. That's the purpose of life, is to serve other people. That's the essential. And if you make stuff, money, while serving other people, that's not that good. It's OK, but it's not that good. So, for example, you know micro loans? These loans, the people going to developing countries, and they give these small little loans to very poor people to help them start businesses on. And it's proved to be incredibly successful in really getting entrepreneurship going in poor countries. So there are companies that do it that are not for profit, and their success is so-so. And then there are companies that do it for profit, and they're phenomenally successful. But who is considered better? The nonprofit, because they're not getting anything in return. So notice that there's a, we live in a culture that in terms of respect, in terms of admiration, in terms of what gets moral, ethical, virtue points, you get them when you sacrifice. And what does the sacrifice mean? You give something, or what do you get in return? Nothing, or something less, valuable. Because if you give something and you get more in return, what do we call that? Profit, we call it a trade. That's a trade. When I give you something and you give me something that's worth more to me, you got something more, and I got something more, that's a trade. And that's a win-win. We're both better off. When I buy Microsoft product, Bill Gates is better off. I'm better off. It's a win-win. Sacrifice is lose-win, or win-lose, depending on what side of the sacrifice you're on. So, and that, that is way up here. That's up there with Mother Teresa, right? That's good. So we live in a culture where lose-wins are good. And win-wins are just OK. Kind of weird, right? Just doesn't, there's something strange about that. But think about relationships. Think about the value we place and just our terminology. We talk in hushed tones and with reverence towards people who sacrifice, how wonderful that is. In other words, losing is good. That comes out of this notion that your life is not your life. The only purpose to make your life better is to serve other people. The alternative to that has always to be presented as, yeah, you should make your most of your life. And what that means is, whatever you feel like it is, whatever you feel like doing, anything goes. There is no standard for determining what is a good life, right? Whether it's a billion dollars, a hot woman, whether it's this career, that career, whatever you feel like doing is good. Feelings is the guide. Feelings is the motivation. If you think that a good life comes from lying, cheating, stealing, well, we don't advise it because you might get caught and stuff and go to jail, but who are we to say that that's not right? Anything goes. Anything's permissible. That's what being a self-made person is supposed to mean. And nobody actually says it, but it's no because nobody actually tells you to go lie, steal, and cheat. Nobody would actually advocate that. But the implication is that it's all OK as long as you can achieve the outcome. There's a whole school of philosophy in going back to Dewey, those whole school of pragmatism, which basically says, if you can get away with it, whatever will get you to your goal, that's OK. And self-interest, when you talk about people being self-interested, when we talk about people being selfish, that's the kind of image we have. Because when you say to somebody, you're selfish, do you mean that as a compliment? No. You mean that as a derogatory term. When we look at somebody and say that person's selfish, what do we mean by that? We mean he's a what? What? Yeah, but what do we mean by that? What kind of behavior is he exhibiting when we say that? What's that? Do we really mean he's being successful? He's a taker. He's a mean, lying, cheating, stealing, would stab you in the back if he thought he could get away with it. That's what we mean by it. But what does selfish as a would actually mean? What does the term mean? Yeah, taking care of self. Taking care of self, which is what you're all here to do, to take care of yourself, to make your lives better, to improve your diet, improve your physique. I mean, this is one of the few self-help kind of conferences that actually has a kind of philosophical component to it. But you're here to make your lives better. And yet that term, making your life better, being selfish, is associated with all this garbage, backstabbing, lying, stealing, cheating, whatever it takes.