 Have you ever noticed how stepping into a shopping mall instantly triggers an almost irresistible urge to buy more than you planned? It's as if you are hypnotized and can't help yourself. And by the time you return home, bags in hand, the spell breaks, and buyer's remorse sets in, you start to regret. It's not a coincidence. The secret is music, a powerful, invisible force that malls and big stores harness to tap into your subconscious, steering your desires, making you shop more and loosening the grip on your wallet. So you might just be wandering around shopping, right? And it would just hit you that the places with the nice sounds are the ones you hung around more. And that's what these stores are banking on. They call it dwell time. Stick around longer and you're likely to buy more. It's like hanging out at a barbershop. Stay long enough and you'll end up getting a haircut. But here's the thing. We watch what we see, right? We choose what to look at. But our ears? They don't get a break. They're always on, taking in everything around us. And sound affects us in so many ways.