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Published on Mar 6, 2015
Three very different men. Each with unique life experiences, different families, different triumphs and failures, neighborhoods and hobbies, hopes and dreams. And they all share some very powerful things in common.
They’re veteran fuel retailers carving trail for a new, unprecedented chapter in American motoring: fuel choice through flex fuel blends. These people weren’t born advocates of renewable fuel. They’re guys who did the homework, did the math and made a move.
Despite the noise of the opposition and the volatility of the market, these three soldiered on and discovered something important: ethanol is smart business — and it’s easier to implement than the nay-sayers would have you believe.
This is the story of how they did it and what they learned.