 Perfect. Okay, cool. So let's do it, man. So let's um actually and then and then yeah We'll need we'll need go daddy as well open up as well. Perfect. Okay, so let's do let's do let's do karcher first Okay, we'll just go in a karcher and then on the top right you'll click on your profile And you'll just hit the drop down and go to custom domains Okay, cool. And then just hit the hit the green square right there and Then we're gonna go with only the main domain. Okay, perfect. And then you just type it in right there And that little favicon to the right, that's just like a little logo You know, that would that would be up be Right at the top, you know in the tap Okay, if you have like a little logo, you can you can always put it there You can leave it leave it leave it as is right now if you want but in the future you can always add a little logo right there Okay, yeah, cool. So and then we'll hit next and then over here. It's just gonna give us a simple Three-point instruction that we'll do and and we'll do number two So number two all you're gonna do is copy the Dominic white dot karcher dot com We're gonna copy that and then we're gonna just simply create a C name record inside of go daddy So if you just on number two if you just copy that domain that URL the Dominic white dot karcher dot com Yeah, number two point your senior record a karcher Actually, no, you don't got a you don't got to go there. You go close this one out, but just on on step two Mm-hmm. It says Your domain is right there Dominic Dominic white dot karcher dot com the URL Yeah, copy that one and then we're gonna take that over to go daddy and we're gonna create a C name record Which it should already be there, but let's just click on domain settings And then over here. Yeah, if you score the very very bottom We'll go with manage DNS Okay, perfect, and then over here. We're gonna see we're gonna see C name and all we're gonna do is edit it So this C name right there WWW and then you got the at sign. We're gonna edit this one. So to the very very right We'll just edit this one and we'll We'll leave the WWW, but we're gonna delete the at sign so points to and we're gonna just paste in that that new link and we'll hit save and then What we're gonna do now is we're gonna go back to karcher and we're gonna go to step three And we're gonna copy the WWW. So copy that full one. Yep WWW. The rea perfect copy that whole thing and then now we're gonna we're gonna bring that over back to go daddy And we're gonna simply add it in the forwarding. So very very bottom If you score the very very bottom, we'll edit the actual forwarding. So right there actually the top I'm sorry little little up Right here. So this forwarding we're gonna add it the top one. Yeah, the top one perfect So right there click on that and then you're gonna paste it in right there and What you're gonna also do is make sure that the HTTP hit the drop-down. We want the S So with karcher and now that we're hosting the domain on karcher They provide the the certificate for the security. So now you can use the S And then you just hit save and then and then we're good over here, you know, that's that that just happened to mine I don't know why I don't know why this is this is this is happening But I just tried like literally a few minutes ago. I just tried doing this on mine and I got that error as well. So Because I had to change out my calendar and I changed out my domain for my calendar for karcher and I don't know why this is happening. I'm gonna have to contact go daddy and you may have to do the same thing Because that that that doesn't happen, but for some reason we're both I got the error on my end too And I've done this a million times. So For some reason it's just not processing it right now hit the um Yeah, make sure that WWW actually know what go go into the WWW make sure there's no spaces in it Do you click right there hit backspace? Oh, you know what see hit save again see if you can There it goes man. Hit save again. See if you can do. Okay. Yeah, so it's still the error But yeah, sometimes if you when you copy and paste it, there's that space there But see if there's anything else up there that could be is there any other space or go to the very very end There's the comm hit the drop down HTTP We got the s. Yeah, see so I got I got the same air man Try to do it again, it's oh, we're good. We're good. Okay, cool. We're good might have just been that space Okay, perfect. So now let's go back to car. Yeah, we're good I tried doing it multiple times on my end But I kept getting the air and that that that never happens, but Whatever, I mean, it's all good. So now we're good. So go to Karsha And now we're gonna check the box or the circle the yes at the bottom And then we're gonna just go to the next one hit next at the top and then over here This is the index in the air page. So all this is really is When it comes to a custom domain, you have to renew that domain every year So if you don't renew that domain and someone clicks on it Karsha can forward them to a page So the air page the index page. I just put that as my landing page So whatever my landing page may be I'll just I'll just redirect it to the landing page if that domain is not working for whatever reason so right there in the middle site hit the select site hit the drop down and Go on and choose no site in particular and we're gonna we're gonna do the same for both and then Karsha page hit the select on the Karsha page to the right and then just choose the The squeeze page go with the squeeze page and then same thing with the bottom one squeeze page Perfect. Okay, cool. So we'll hit next and then it says here that it'll happen within a day But it normally happens within five minutes. So we'll just close this out and then we'll come back to this So leave this page here close that and then we'll just leave it as it is right here And now let's integrate the domain with With face actually you know what one thing we got to do real quick though. Did we add the pixel to the pages? Let's see Yeah, we should we should have so click on page. Yeah, click on my pages and then just click on Any one of them click on the three dots. Yeah, we should have added a pixel actually know the three dots and then just get the get the code Get code or link get code or link. Yeah, just this how you just get your link So you're gonna click on get the page link and then just copy this link right here and open it up in a new tab Yeah, just copy it and I'm pretty sure we added our pixel, but let's just double check because that's what's What needs to be done before we integrate the domain and that thing will light up. Yeah, perfect So click on your your pixel helper right there That should be your pixel. So perfect. Okay. We're good We're good. Okay, cool. And then what we got to do also. Okay. Yeah, thank you. This year. Thank you page perfect Okay, cool. We're good custom conversions working on that. We're good. Okay, so now what we're gonna do is we're gonna integrate the domain with Facebook So now go to the Facebook business settings and we're gonna simply go down to the left We're gonna scroll down on the left-hand side and we'll see brand safety So we'll scroll down and we got brand safety perfect And we're gonna click on domains And then we're gonna go ahead and add it right over here perfect And then so everything except for the www. So just REa perfect zone.com Okay, we're gonna click on add And then what we'll have to do is we'll most likely need to refresh it So we'll refresh this page and then it's going to give us a set of instructions With an actual link To integrate into go daddy So we should get three steps over here. Okay, perfect four steps actually. So yeah, perfect. So now number two All we're gonna do is copy that Link right there. Yep, click on it copied perfect And then it says here in number three add the outside in the host field Um, and then number two it says add a txt record. So that's what we're gonna do We're gonna add a txt record. So let's go to go daddy Just like we did with karcher. We added a c name record So with with with facebook they want it to be a txt record So we're gonna click on add And we're going to simply hit the select and find txt And then the host is going to be the at sign And then go ahead and paste in your link there Perfect and then click on save And we should be good So um score to the top Let's make sure we see the the purple perfect. Okay, cool. Now just refresh this page I'll always just refresh it. I'll either whatever I do anything on the facebook side. I'll refresh it and then over here Go daddy side. I'll refresh it And then What we want to do now. Okay, so we're good with with go daddy So now let's go back to the business settings And we're gonna we're gonna click on verify and sometimes you may have to click on it a few times But go and click on the green one and see if it registered Perfect, we're good. Awesome. So now facebook knows the domain that you're going to be running traffic to so go to refresh this page And that red dot should go green Perfect. So now you're good. Now. Now. Here's what we want to do also also Click on click on to the very left go to um go to data sources And I think this is where we're at also on as far as our calls. I'm pretty sure our next step is Is custom audiences and custom conversions. We haven't set those up yet right around the links around the cartridge pages Yeah, I don't think we've gotten that far that that's where we're we're at right now perfect So click on custom conversions And all we're gonna do is we're gonna add a conversion and a conversion We're gonna we're gonna we're gonna create a new custom conversion So A custom conversion is all about are you are you familiar? Do you do you know what a custom conversion is? I mean it's just particular to that visitor, right? Yeah, like like like particular to specifically to a to an action like Like the action that we're trying to get someone to take Um, like the ultimate action like the ultimate goal like you have you have you have two different goals You have you have a goal and then you have your ultimate goal Right a conversion is your ultimate goal So if i'm sending somebody to a web page and my ultimate goal is to get them to buy That's the ultimate goal right why the purchase is the conversion Or if i'm just trying to capture a lead My goal is to get them to click on the ad and kind of my landing page But my ultimate goal is to get them to my thank you page Because if I can get them to my thank you page That's a lead Right It's the thank you page that is the conversion those who land on the thank you page Is a conversion. That's how facebook tracks it. They track the conversion And so when we go and run ads, that's what we're running. We're running conversion ads and and we're telling facebook. Hey man My goal is to get them to the landing page But the conversion and my ultimate goal is to get them to the thank you page So with that being said here's the link to my thank you page. Get me people there Right, okay. That's what it's all about. So so custom conversions is telling facebook about the thank you page And again that thank you page could be could be after someone purchased something Or it could be the thank you page after someone opted in to download something Or or maybe just schedule a call they opted in to schedule a call with you Either way, it's all about the thank you page the confirmation page. That's your conversion That's your custom conversion. So let's go ahead and hit the blue button. We're going to create it And then we're going to name the conversion. So let's name this one In fact hit that drop down dc digital marketing. We may have to we may have to warm up the um Let's go back up to we may have to warm up the page really quick So let's let's exit of this real quick Actually, you know what leave it leave it because we want I want to know what pixel we're using Let's go ahead and hit the drop down one more time You have two You have two you have the you have the o246 and then you have the 9056 and i'm just reading the last four digits Let's see which one you're actually using so go back to your pages go back to kartra and let's just Go to go to go to all of them actually we're going to test all of them get code And just open up that page at the top. So open up a new tab and let's open up all three We have to make sure that we're um We're using the same pixel which we should be we we should be but let's just double check so Let's let's open up all three Okay, awesome. Perfect. So now Let's just so now facebook and this is what you want to do all the time as well Like when you create a new page inside of kartra You always want to Open it up in a new tab So facebook can read the pixel. Okay, so see so now what what we're reading is o246 So o246 And then the other one is is o246 o246, okay, perfect. So now here's what we want to do now Before we actually create the custom version. So i'm glad we're doing this before Because here's what we got to do first Go back to kartra. Let's check that domain Let's see if the the domain is is available now. So click on your drop down to the right The the profile. Yeah, go back to custom domains and it should say connected Yes, okay, so now we're good. So now go back to my pages And those links are going to change Now we're going to build every page around the rea zone.com. So if you click on the dots You'll get code or link Now this is how you can change the domain on all pages by just simply doing this But you can also do it as you're exiting the page as well. So if you're in the builder And you're you're putting the page together and you go and save progress and then you go and publish live When you publish live, you also have the opportunity to change out the link at that point as well So you're either changing it when you're exiting the page or you can change it here So right here hit the pencil And now what we're going to do is we're going to build everything hit the drop down to the left Everything is going to be around the rea zone. Oh nice. So now that becomes your new link So hit that check mark. Actually you got to do the check mark. You got to save it Oh, so hit the check mark now open up that one So copy that let's close out the other three tabs at the top and let's open up the new tab or the new link In a new tab, so let's let's get facebook knowing and and and reading The new url That's what our custom conversion is going to be based around is that domain Nice or that url. So let's open up all of them actually Perfect. Okay, cool man. So so now facebook just read that url for the first time The pixel is firing so Everything looks good. So now and sometimes it takes facebook a few I'm sorry. Go ahead This one says it only has two with the other two is saying Oh, yes Okay, okay, everything's good. Okay. Well, well the reason for it go ahead and click on And see so now what we'll have to do what we'll have to do now is What we did prior Is we set up a custom conversion like for example right here watch click on the pixel helper if you remember just a couple minutes ago It said there Leads or whatever the hell it was our custom conversion was listed as the third one down. Do you remember it said um Yeah, it was three up. Yeah, it was it was it was the name of our custom conversion Which which was something leads I think yeah, but that was based on and that was created around the old link So now that we have a new link we got to set up a new custom conversion Okay around this new link so um So that's what we'll do so now let's go into into into the business settings And let's just x out of so so so it's o2 it's o246 now that should be green I don't know why it's grayed out And in facebook they're going through a major major change right now Because this apple ios update. I don't know if you're if you're if you're hearing anything about that but Because what apple has has done and they changed their whole operating system and Now they're allowing people to opt out of advertisements Facebook is making a complete freaking turn and and updating a bunch of shit on their end And and this is one of them the custom conversion and the pixel is one of them because never before Just a week before a week prior seven days ago You didn't have to you didn't have to integrate your domain Like that was not a requirement Now it is and so Facebook's just making a ton of changes and and and the pixel and the custom conversion is is is being affected not in a bad way They're just making changes and and that's why I think that thing's not green So let's x out of this real quick. Let's refresh this page and let's see if that's green because normally that dot should be green um And and and facebook's just It may take them a little while to read to read that which it normally doesn't they read that shit right away but but if that thing's not green then We may have to wait a little bit. So let's let's go ahead and hit the hit the ad real quick Hit that blue button and let's try to see if that dot is green So create a new new custom conversion Bam, there it is there see so When it comes to custom conversions when it comes to your pixel When it comes to facebook you always want to Let facebook read that pixel Right, so now they read the new domain With that pixel now now it's green And so you always want to open up the tab is what i'm saying open up the tab all the time when you create a new page Open up that tab right away so facebook can read it. Okay, so now we're good now We're good. So hit that drop down make sure that that's the right pixel o246 the green dot Just double check. We're good. Okay, cool. So this conversion It's going to be around the thank you page So whatever funnel this is whatever campaign this is you're going to have many different campaigns many different lead campaigns Name this lead name this funnel name this name this type of lead. What lead what lead is this? That's the name of your conversion. What lead is this? Is it a purchase lead I mean you tell me you're when I opt into your shit. What are you trying to do? You selling something or are you just getting an opt-in lead? So if I go to that landing page and I opt in what am I opting in for? Well, I would like for realtors to sign up so I can You know run them do this So you can what? It's so I can run them through this process so I could you know manage their Yes, yes So when it comes down to you're going to do it you're going to do if you're going to do it a couple different ways Either you're running an ad To get to get rotors to schedule an appointment with you And and you're offering a free call a free consultation a free strategy call Then in that case you're shooting for appointments So I'm going to your landing page and I'm scheduling an appointment Right when I scheduled Tuesday at 4 p.m I then am taken to a thank you page and that's my call confirm page Okay, so so so the name of this Name of this conversion would be something like appointments Because these are people who landed on my thank you for scheduling page. These are leads who have scheduled an appointment Now the custom conversion is one thing we're going to go set up a custom audience around that link as well And that's another thing But here this is the most important. Well, actually they're both important But this right here is really important because this right here is the link that we're trying to get people to when we run our ad The ultimate goal is to get people to the thank you page so And that's in your case if you're shooting for appointments Then that's the call confirm page and that that would be this link so That thank you thank you page go back to the cartridge. Thank you page That thank you page. It would be something like thank you for scheduling Right. Thank you for scheduling. Yeah. In fact, you named it at the top. Thank you for scheduling. Perfect So now double click that link at the top And that question mark are underscore done That's only there because because cartridge reading your ip address, but the real link Is just the link. It's not going to be that question mark are underscore So when we set up a custom conversion and when we set up a custom audience, all you need is the url You don't need the http. You don't need the www Just the rea zone. Yeah, just the rea zone. Perfect that right there copy that Okay, so this is our custom conversion We're going to scroll down. We're going to click on select your own category And then we're going to click the recommended and so here's here are Click on the recommended the drop down Here are The different conversions that we can shoot for that we can run ads for with the ultimate goal in mind Is the ultimate goal to get them to complete a registration? Is it for them to donate? Is it to contact us? Is it a lead? They opted in now they're a lead Is it a schedule? So in your case it'd be a schedule So we're optimizing for appointments. We're running ads to get people to schedule a call Right. That's that's the goal. So You paste in the link right there And you're good. So scroll down You don't need anything at the top for the description. You don't need any value go and click on create And now what it's going to do is going to bring you to this one. You've created a custom conversion appointment leads Um, and then that that right there is the url review your roles This conversion meets all the following rules and then click on done Okay, so now let's go ahead and um Refresh this page And I'll show you where to find your custom conversions as well. You can you can see them here But there's also another another area to see them as well And then click on click on add assets. Let's see if we need to add anything click on add assets to the right To the right add assets Okay, so go ahead and add the dc marketing go ahead and click shade or click on that circle. Yep, right there No at the top. Yeah, there you go add perfect Okay, so we hit that done and then We're we're good with that custom conversion. That is a custom conversion That's what we're running ads to with that ultimate goal in mind is to get people to schedule an appointment very specific type of ad So that's the name of our custom conversion now to the left Scroll down and we're going to click on We're in data sources. We're going to click on pixels Let's click on pixels real quick um Yeah, scroll down a little bit. You'll see right below pixels right there click on pixels And we may need to add the ad account. So we're going to be going with um that second one down, right? DC's marketing marketing funnel the pixel is that yeah, that's 0246 So in this one go ahead and click on click on add assets Actually, you got to add yourself as well. So add people click on add people And then let's add right there at the top and no no no the bottom manage pixel go ahead and shade that one And then assign Perfect done. Okay. So now also on the pixel side you want to add your ad account So click on add assets. We just added people and that's tied to you now right here We're going to also tie the pixel to the ad account. So go ahead and click on that and click on add Okay, you're good. You're good. So click on done and then um Now what we want to do now is we're good on this end Let me show you where to look at your pixels Um from a different view or your excuse me your custom conversion From a different view because we may have to activate it We added it we created it, but it may be inactive So hit the dots at the top the top the top left hit those dots and go to events manager And then what we're going to do over here is we're going to hover over the blue triangle to the left And we're going to click on custom conversions And we should see your conversion right over here. Okay, perfect So they're both active you got lead you got scheduled appointments and you got appointment leads Okay, so the the top ones we can delete those top ones those two top ones that are actually active Because those are not our conversions after all so go in and and click on manage Scroll down Yeah, if you hit the drop down no good You're right that same drop down go to the drop down And then and then down to the left scroll down you'll see manage click on manage And then over here to the right you'll see that drop down arrow click on that and then click on delete And let's do the same thing for the second one down actually this one right here. Let's just click on manage to the bottom left And the reason why we're deleting these because these are these are these were created around your old your old url The dominic white cartra.com, right? So now we're putting everything around the new domain, which is the rea zone So now if you look at it, this is why I brought you here because I knew it was going to say inactive The way to activate it is go to that page the cartridge page So go in and go up to the tab click on that Refresh it So when you refresh it it should now read the custom conversion So that number two should go to number three perfect hit the pixel helper Now you can see no go ahead go back to the page. Yeah Click on the pixel helper The number three So now you'll see your custom conversion appointment leads So That right there is major bro. That's right there. That's that's your money right there So now go back to the events manager tab And then let's refresh This page this inactive should go to active BAM We're good Okay, so one last step we need to do actually two more last steps Let's go and you may have this ability now the ability to do this now you may have to wait a little while I had to wait like freaking a week Which was weird because again facebook is going through an update and and shit's just not matching up right now, but Hopefully we can we can get to it click on click on The dots to the left and let's go back to events manager Click on that again, and then over here. This is the newest newest feature of facebook This is something you did not have to do a week ago. Now we do And so we want to make sure we're in the right pixel You have these three different ones to the left. We always want to make sure we're in the right one 0246 So now what you're going to do is you're going to scroll down And click on settings. Let's go to settings real quick And we want to tell facebook which domain to allow The tracking so if you scroll down we go all the way down to tracking. We'll see tracking at the very bottom Um right here actually um no keep going keep going actually You'll see actually it's not yes traffic traffic. Yeah traffic permissions. So go down scroll down Yeah, you can get rid of that. So right here traffic permissions click on create allow list create allow list And then over here We're going to okay, so we're allowing anything from okay perfect. So they're already set up. We're good So now these two domains facebook is going to be tracking and that's and that's perfect. So hit close We're good there. So now we're going to click on overview right at the top overview And then we're going to scroll down just a bit and we're going to click on aggregated event measurement So click on that click on the blue button configure web events And again, we may have this this feature Active we may have to wait a little bit a little while but hopefully we have it click on domain verified And then you're going to click on edit events And then and then the blue button and then to the right you're going to click on the green one add events And then hit this drop down right here choose a pixel Damn it. Yeah, see so so there's our pixel and then there's our custom conversion now Let's do this real quick. Let's um Let's go. Yeah, see so this is what what we may have to wait on Is this drop down this drop down for to light up? This is kind of what Some accounts you can you can choose it right away some you have to wait a little while Before before it lights up and then you can choose it But we should be able to choose either our pixel or our or our custom conversion But but they're all all three of them are grayed out But what we can do to just maybe test it is Let's go to let's go to the opt-in page. Let's go to your your your opt-in page your squeeze page, whichever one that is is your um Is your form ready for this like scroll down We may have to create that form real quick. Yeah, right here the placeholder Let's create a form for this real quick and then let's um, let's just opt into it Normally, you wouldn't have to do that because the thank you page is right there Normally, you can just go to the thank you page Refresh that and now facebook reads that thank you page in fact Let's just do it do it one more time go to the thank you page. Thank you for scheduling page Refresh this page Which we which normally you can just refresh it because that's what we did. We refreshed it the pixel was red We refreshed it the custom conversion was was red facebook read it for the first time so It should be active already which it is but again in the in this specific drop down It's not showing. Um So if we have to let's just fully opt in and see if that does anything So go to cartra. Let's just create a form real quick So go to cart the the actual cartra Platform. Yeah, let's go there right there. Let's close this out And what we want to do is we want to create a form the form is what's going to go on the squeeze page So this form right here my forms This is the actual opt-in form So let's just create let's create the form and then let's just test it opt in And and see if facebook can can read it that way So this is the opt-in form and here's what you want to do too as you go in and start creating stuff like this You want to be specific You want to you want to you want to and and you only have one one funnel right now, but as you start to build more funnels You're you're going to want to be more specific with the titles of these pages and the titles of these forms client perfect client scheduling opt-in form perfect so um Yeah, that way you know exactly what the hell is what You know so so now in here This is the first part the fields you can ask for whatever information you want up front, but but Based on experience first name and email is all is all you want to ask for Like the more information you ask for the the the less leads you're going to get so Leave it as is first name email. That's all you need. So now we're going to hit save at the top the green one Hit save and then you can save and next So we'll hit save and next and then the confirmation we're going to go single opt-in only We'll hit save on this one And then the welcome This is the thank you page. So all we're going to do is we're going to hit the drop down an external url On the success page. So hit that drop down go with cartridge page and then hit the other drop down select site go with no site And then hit the third drop down and choose that thank you page. So thank you for scheduling Perfect and then save so there's a thank you page when they opt in they land on the thank you for scheduling page So hit save and next And then over here This email Is the first email, right? This this this is the welcome email This is the first email that a person would get right away after they after they opt in now Whether they're opting in to download a free pdf whether they're opting in to Attend a free webinar or whether they're scheduling an appointment What I do is I don't send it through here So this is one way to send the the first email is through the form I send it out through the through through my communications through the sequence, which we'll get to we'll get to later, but I'll send this first out this first email through the sequence If i'm going to send out a first email at all which normally I do if you're opting into my shit You're going to get a first email for for whatever the hell you're opting in for That first email my welcome email is sent through the sequence Now and that's in my communications and that's in sequence, but we won't go there yet But in your case in your case with going for an appointment These are people that are going to my landing page to schedule an appointment So in that case Your first email is for sure not sent through here Your first email would be sent out through my calendars So as we go and set up your calendar As people go and schedule a call on your calendar. It's the booking confirmation email that goes out right away So that booking confirmation email just like when you go to my calendar Schedule a call on my calendar. You get that email right away That's the booking confirmation email And then what happens an hour before our call an hour before our call You'll get another email reminder now you didn't get one today because I changed up my calendar And I don't think you got that email today, but normally you do an hour before my calls with clients You'll get that email reminder. That's all done through my calendars so Don't do it through here the welcome message hit save a next And then automations is what do we want to happen when that person opts in or schedule the call? In this case now again with the form this ain't even the way I'd be doing it for the calendar If you're going straight for an appointment We're gonna need to use the calendar But all I'm doing this for is to test that dam events manager and facebook so If you weren't taking people to a page to get them a schedule a call right away Let's say you were you were running facebook ads to get someone to just go to your landing page to opt in and download a free pdf That's when the form that's when this form is is is needed, but um Right here For your in your case with the calendar this this isn't it isn't even the way it would be doing it, but Right here if it was a free download for a list for example for for a for a free download for a pdf or whatever Then I would subscribe into a list Right, I would subscribe into a list right here But let's just leave all this blank for now because we're going to do this just for testing purposes So scroll down Scroll down. Let's just hit save and next And then um, we're going to use go to go up. We're going to click on the green button the green save So I will use the form in cartridge. That's fine. So save and next And we're we're good. So now let's go to my pages to the left And we got we got to now embed that form onto The squeeze page So let's go to the squeeze page and we're going to add that form right there in the placeholder So we click on edit and let's go in. Let's go and go in You can go into um, yeah, and you'll want to start putting all your pages in an actual category. So clients funnel um Whatever that category may be you can you can for sure just just start putting them in categories. So click on edit Okay, cool. So now all we're going to do is we're going to hover over the placeholder And we're going to click on the pencil to edit Perfect. So now just hover over the placeholder And then click on the pencil. Let's edit and we're going to add that form So Over here, we're going to hit the drop down select opt-in form and we're going to select the one we just created And then we're going to click apply Perfect and we're good. So now saving that you know what as you're in here, let me show you just Let me just show you this real quick This is the form. So now what we can do is we can click on fields right at the top And this will allow us just different, you know If I want to change the size of the of the of the actual field Or if I want to do any editing if I want to put an icon I can I can do that But the button the button will allow me to change out the text So right now the button says submit right now the color of the button is that purple So if I wanted to change that if I wanted to change the the the the type of button And I wanted to go circle I can I can hit the squared and it'll give me the circle Option if I want to add some shadow to that button So I can just you know, you know change out the button right here If I wanted to or the color and the text of the button I should say So Right there button text I could put click here to schedule your call now Right, so I can I can I can get creative with that and and just write something different And then again, I can change the color of that button. I can change the color of the text Right now the button's that purple that purplish color and then The text is that white So I can change that out if I wanted to And go ahead and go ahead and change it out just for the hell of it the background color Just choose any random color. So here's all the different colors. Just choose choose anything for now Yeah, just click apply and anytime you're over here to the left Making any updates or changes you always have to click that green button apply So always click that and that will change out the thing. So now say progress hit the actions at the top Say progress And then we're going to publish live And again as we go and publish live That's when you have the first opportunity to change out the link if you haven't already Now we already have but this is where you would do it in the future So or anytime you're exiting a page, you'll click on get the page link And then you'll do the same thing right here hit the pencil hit the drop down and choose that link You know, so so that's where you'll just change it, you know in the future like any future pages But this is good for now. So just hit the check mark And then and then yeah, let's just let's just copy that Open it up in a new tab Actually, you already say progress you already published live Let's just return a dashboard because you already have you already have the page open We can just refresh the page at the top So let's return a dashboard And then click on exit And now we're back. So that's the form. So now go up to the tab at the top The the squeeze page tab Yeah, so let's refresh the actually actually this one this one refresh this page Okay, so now opt in actually, you know what before you opt in let's go back to kartra Actually, did you actually yeah go at the kartra click on my click on my communications to the left And then do we have a list click on list at the top Okay, so let's create a list real quick create a list so so hit the green Yep, hit that real quick and then let's just create this list name a list So anyone who opts in to that form What lists are they on now if you're shooting for an appointment Then that won't even be the the form. We'll have to put a calendar form Again, we're doing this just for testing purposes to test the events manager, but Even if this was an appointment if if i'm taking someone to that page and they're scheduling an appointment They schedule an appointment They go to the call confirm page. That's my thank you page Those people need to be on a list Okay, so I would call those appointments Those are people who scheduled an appointment. So real estate appointment leads. Perfect. That's the list that that that people are going to go on Whenever they fill out this form. So click on and then the public description Is what they see if they were to go and unsubscribe So here I just put a little description. Thank you for your interest in Social media marketing or thank you for scheduling a call with me or whatever like It's just a brief description of what that list was even about that they were on And in this case, they're on the appointment list So thank you for scheduling a call with me So so hit next now what we'll want to do real quick though and and again, this is just i'm just teaching you as we go This won't be exactly for this particular page because we're gonna We're gonna add a calendar but go and click on back to my list And click on next Now what we'll do real quick is we'll go back to my forms And we need to edit that form. So click on my forms because now what we want to do We left it blank before click on the three dots go to edit and then just go into it We left this part blank when we when we first set it up and that's the list the automation So click on edit. Let's go into it go into it edit So now what we're gonna do is we're gonna just click save and x we want to get all way to automations Just save and x save and x save and x we want to get to automations Because in the automations what we're doing Is we're telling the system Going to hit save hit the green one whenever you hit see a green you got to always click it or else you won't be able to proceed So save a next and then save a next Subscribe to a list. So right at the top hit change So we have to tell the system When someone opts into this form Subscribe them to the list Anyone who opts into your form anyone who schedules an appointment needs to be put on a list So Let's schedule them. I mean, let's put them on this list. They opt into this form They're now on that list hit save and then score to the bottom save a next Okay, cool. So now now we're good save a next now click on my communications And then and then right here at the top you'll click on list and you'll now see that list Okay, now now when it comes to leads There's a list and then you have the sequence If you hover over communications at the top, there's sequence. There's two different things You have a list and then you have sequence So the sequence click on sequence. You don't have any sequences set up right now But your sequence is your autoresponder So okay, depending on What list that is not everyone needs to be tied to a sequence the sequence is the drip system your automated emails that follow Not every list needs to be tied to a sequence so If i'm scheduled an appointment with you And i'm and it's and it's tuesday and i'm scheduling a call for let's just say thursday I don't necessarily need to be on a sequence because i'm i'm i got the booking confirmation email I'll get another email an hour before our call That's really all when it comes to the appointments But if it's a different type of lead if you download if you're going if i'm running an ad and i'm taking you to my landing page Because i want you to download Seven tips on how real estate agents are crushing it on social media And i'm giving you a pdf You see my facebook ad It's all about downloading my free pdf You go to my landing page you put in your name and email Click to download your free pdf You opt in That's a person that's on a list. They're on my Free pdf download list, right? That's a list that's a lead That i for sure want to tie to a sequence Or sure for sure because if you're downloading my free pdf and it's a seven page pdf I got a bunch of more shit to tell you and i'm going to email you 17 more times So so that's a sequence i'm going to put 17 emails for example in a sequence and i'll have an email go out every other day For as long as i want i could put 17 emails in that in that sequence i could put 77 emails in that sequence It's up to you i could put seven emails in the sequence But but you could tell the difference one person downloaded a pdf for more information and i need to continue to nurture that lead But on the other hand that other person just scheduled a call with me And so and so Again, you'll be able to determine who needs to be in a sequence and who and who who doesn't But but nine out of ten List you're going to want to tie to a sequence Okay, so so now we have our list so now go to your page go to your landing page And let's opt in so let's just opt in go to the squeeze page And and and let's go in and opt in Go in and opt in right there click here to schedule your call Okay, so now now you opt in and now you're taken to the thank you page So now facebook just read that activity facebook just read that now click on number four or yeah click on the four at the top So now the fourth detection Is the button click So now facebook knows that that lead clicked so now we have more information for the pixel So now let's go back to the events manager And again, we may have to wait a little while before we have this ability, but let's refresh this page And I don't think we'll be able to check it to get the drop down yet But again, let's see if that did anything. I don't think it did but let's just let's just let's just see if it did um Let's go in and add event And hit the drop down Damn there it is there bro. There it is there. That did work. That did work. Thank god See your boy over here be knowing what he's doing bro. Your boy All right, so hit that choose an event And now we're telling facebook About the conversion hit submit And that right there was your money. Yes, I understand Click apply And that's how you do the damn thing bro So the last thing we'll do and then we'll and then we'll we'll schedule our next call The last thing we'll do is we'll create our custom audience. So go ahead and and hit the dots to the left And then um, we're gonna go to audiences And we're gonna create an audience we're gonna create we're gonna create we're gonna create um Normally, I mean normally it's three it's three audiences in your case But if you're going straight for appointments Yeah, see we we created these other ones before hit the drop down on the top right and just close out minimize this part right here No, not that one the one below it Yeah, hit that right there. Let's get rid of this top part. Okay, let's scroll down a little bit. See what we did over here I don't know if you did this or if I did this with you actually you did this you So these are all custom audiences that you said it before What you'll want to do is you want to create custom audiences of these new links So are these any of your audiences? Actually, you know what none of those are going to work because none of those are tied to To to your domain that's registered with with facebook now. So What were these ones hover over it and what link was that so schedule appointments? Yeah, see that's not even your link anymore. So just check the box to the left and let's just delete it We'll just create it again. So let's um delete and we'll do one at a time So delete audience And then let's do the landed one. Yeah, because those are all based off of your old link So Let's do the same thing landed on thank you page Okay, perfect. And then scroll down. Actually, I do that one too And that's why they're pending because facebook's not reading that link anymore Okay, perfect. So now let's create a custom audience. We'll just do it from scratch um Now these custom audiences are going to be website. They're going to be video They're going to be customer list eventually, but right now we'll just focus on website. Let's create. Let's create um Let's create these now. What's the third page that you have up there? You have you have three pages But really it should be two When it's all said and done, but what's these two thank you ones? Yeah, I don't know why I have two. Okay. Let's let's go back to kartra real quick. Let's get rid of one of them Go back to kartra Let's um go back to my pages And let's just get rid of one of them. So um, you got thank you for scheduling. Yeah, give it to the thank you page. Yeah, give it to that one Okay, cool. So let's delete that one So we'll create these two audiences um Squeeze page. Thank you for scheduling. So now what we're going to do is we're going to go Let's go to let's go to let's go to the let's go to the squeeze page Let's go to kartra hit the tab at the top close out the one that we're not using Which everyone that was Is this one we're using? Yeah. Yeah. Okay. Okay. So let's let's I guess let's do this one first Copy the link at the top. You don't need all everything just double click actually double click. All you need is that part But make sure you don't have the www. Yeah. So all you need is the url So let's um copy and make sure you don't have the dot That's not the dot right. Yes. Just the t. Okay, cool. You're good. Okay. So copy that And this is this is our thank you for scheduling So What we're going to do let's go to the top go to the very very top real quick Okay, so Include people who meet any of the following criteria. So that's the pixel we're going with hit the drop down all website visitors We're going to go. It's specific So people who visited specific web pages So click that and you can go 30 days Or you can go to 180 in this case go up to 180 Facebook will just track people who visited these pages in the past 180 days And then all you're going to do even if you haven't had it up for 180 days It's still fine But paste in the link right there at least one of these values go to paste it in right there And always hit the drop down. So when you see that drop down click on the drop down And then scroll down and now here's the deal Actually, this is the thank you for scheduling. So we're good. So we don't need to exclude anybody We'll do that on the next one Audience name go to name it what this is this is and name it what you name the custom conversion. Would you name the custom conversion? Go back to the tab at the top the thank you page Click on the pixel helper and what's the name of it? It's um Yeah, click on that Okay, appointment leads so name name this the same it's appointment leads so This this is our custom audience appointment leads. Okay. So create audience now As we go and run ads right as we go and run ads And this audience starts to build Okay, so go ahead and go to the thank you page and refresh the page Okay, so now it's set up as a custom audience It's set up as a custom conversion And so Facebook will start tracking everyone who lands here. So go back to the ads manager. Yeah, let's go back Yeah, and refresh this page So so as we start to run more more ads This is an audience that you'll always want to exclude From seeing ads now you don't exclude it from the beginning You just wait till you start capturing leads and the moment you start capturing a lead Now it's time to exclude Because these are people in this audience that does not need to see future ads, especially if you're talking about the same shit So if i'm running ads to get people to schedule an appointment These are people who already scheduled an appointment So exclude them from seeing future ads Okay Now this other audience that we're going to create our second one And then and then we'll be done Our second one is going to be people who land. Yeah, go to custom create custom audience This one is going to be people who land on the website land on the squeeze page But never landed On the thank you page Very specific So this is going to be an audience that i'll always want to retarget Because they haven't opted in yet So go ahead and go with specific hit the drop down all website visitors Yeah 180 and we'll hit the drop down go to specific And then we're going to we're going to go to the the squeeze page And get that link get that URL and always double click it because all you need is the um The the yeah all you need is that part actually no the other page. Yeah, this one. Oh no Are those both the same pages Yeah, just um, yeah close out them pages at the top Yeah Yeah, those two I hope we got the right one that we didn't delete we did right the thank you page Yeah, yeah, yeah, okay. So copy this one right here And then let's um, let's open up that copy that open it up at the top And then and then all we want is the is the URL so um Grab just just that part right there grab just that part if you got to double click it Now you can see the www. Yeah, there you go. So just just grab that part only Now this is a very specific audience This is going to be an audience Of people who landed on this page. Okay They landed on the squeeze page scroll down But they never landed on the thank you page. So go and click on exclude Now let's go back to cartra get the link for the thank you page And we're going to put that in so We don't have to open it up. You can get coder link and just copy it from here. Yeah get coder link And then just copy it from right here get the page link And then just copy everything except for the www. No, you don't have to do that So just copy that and just get the just the URL There you go. Perfect. So very specific, man They landed on the landing page, but they never landed on the thank you page So we're going to exclude we're going to exclude that link So go in and go to um all website visitors right there hit the drop down all website visitors go to specific No, no, you're yeah go to specific And then same thing 180 And then just paste in that link right there Okay, perfect. Hit the drop down. Now again, this is going to be the title of it. This is going to be Squeeze page visitors the audience name Squeeze page visitors and again as you start to build out more funnels You'll want to get more specific on which squeeze page this is right, so You can always edit the name and change it later, but here's what you want to do also In parentheses, you're going to put only So these are squeeze page visitors Only they never opted in so create audience This right here will be an audience that you'll always want to retarget Okay, so hit done And you're good So those are your two audience those are your two audiences those who land on the thank you page They schedule an appointment you'll exclude those and then those who landed on your on your landing page the squeeze page And you'll want to retarget those So those those are our custom audiences man. So All this right here is compliant to the new apple ios 14 update and what facebook's having to change We integrated our domain. We set up our custom conversion. We set up the aggregated event measurement So that now that custom conversion is is lined up and and now you're good to go bro You're good to go from this point on what we need to do is we need to edit these landing pages And and really really work on your offer and and really what the offer is going to be as as you go and run ads um so On our next call in fact shit monday wednesdays bro monday wednesday is when i do a kartra call At one at at um, what are you central time? Yeah, okay. So yeah every monday and wednesday you should be getting an email um from me Did you get an email regarding yesterday's call? Yeah, i missed the call Okay, it's all good, but but every monday and wednesday i do that call at 3 p.m Central time And all it's all kartra. So we'll jump on answer questions and then every tuesday and thursday kartra does a call at 3 p.m Central time And they they do a live screen share and they answer questions as well. So The next thing for you is to simply is to simply work on kartra and get these pages up up and going That's our that's our next step is to is to work on that and then once we have those pages up And once we have an actual, you know knowing exactly what the ad is going to be that's when we can go and run the run an ad Nice So so work on the kartra side man work on the kartra side and and join me tomorrow if you can um In fact in in a in a half an hour kartra is going to do a q&a right now in half an hour Okay, so let me let me send you the link For that um Because if you haven't registered you're going to definitely want to register real quick And even if yeah, if you can't make it no big deal, but but for sure register like register. So you at least get the replay But I highly highly recommend I always tell people if you're in your first month of kartra Like you need to jump on as many live calls as you can and so every tuesday and thursday They do one at 3 p.m. Central and then every Monday and wednesday. I do one um at 3 p.m. Central So so jump on these calls to learn this this platform um So in 30 minutes, they're going to go live with their thursday call. Did you get that link? It's in the chat so check the chat And just click on that link bookmark it if you need to um And then and then and then and register for that kartra call But but all that right there man was was was all the important stuff that we needed for the new update So we're good