 Welcome to the journey today. We're talking about how to use Facebook for your business. Let's jump in Hey, I'm Nealey your go-daddy guide for today today We're talking about Facebook for your business and for that I have my expert Emma. Hey, Dressen. How are you? Good. No surprise. We're gonna dive into Facebook today, but I also It is your favorite, right? It is my favorite. No, well, I don't like to choose favorites So we're talking about Facebook for your business Maybe I just have a personal page and I've decided maybe it's time to create a business page for my business, right? What are the kind of the first steps that I need to really think about? Well, you're already off to a great start. You want to go to a business page And that's really important because then you get the ability to track metrics and analytics So absolutely business page over personal page and then from there you want to make sure you set up your profile Get that profile photo Usually your logo works great Or maybe if it's your personal brand use a great headshot of yourself and then take that cover photo to really showcase your products or your Services and then from there make sure all your information is up to date and that is really important your hours your Website your phone number And make sure that lines up with your Google and your Yelp listings, too I went into a coffee shop recently. I was in Northern California. You drink a lot of coffee it's true and The cashier was looking at me like I don't know like maybe she wanted to rush me and I'm thinking they're open for two more hours What's the deal? Sure enough. They were closing in five minutes. I go play your Facebook says And I wanted I want to go into my spiel like this But I saved it got a quick coffee to go fortunately, but that's the whole point I left with a customer experience that wasn't as ideal and then on to Probably one of the largest most impactful components content, right always preach quality over quantity Yeah, so you definitely want to make sure you vary your content So it makes it up, you know, you don't want to become predictable. Okay, and you also don't want to turn into Just a business always talking about yourself, right? Become so salesy. It's always about me me me me. Yeah, this by that Yeah, sell sell sell rather you want to tell tell tell exactly Throw something out there. That's entertaining. I mean social media is escapism throwing a good laugh But also educate me So I always tell my friends that I follow my dentist on Facebook and they look at me like And it's because my dentist shares really educational tips and tricks like how to whiten my teeth without Spending hundreds of dollars. I saw also my yoga studio was just giving a friendly reminder to stretch How to maintain the Zen which is really important in life also sharing Testimonials that you've already received on gelp and Google and turning it into a Facebook post purpose that content take that review Let's say it went on about your Your ice cream you're an ice cream shop and the review goes on about how you have the best flavors But the ultimate flavor is definitely Rocky Road. Absolutely. Yeah, it's the best hands down So you have that review that the customer went on about your rocky red ice cream and then use Canva or something in the background Of that review. It's like a picture of the Rocky Road on a nice ice cream cone It really brings it to life for those of you that don't know canva is a free Website that has all sorts of templates and kits and graphics for literally all things that you could possibly create like social Media templates Facebook headers all that good stuff, and it's free. I use it pretty religiously also video So I'm a huge advocate of video. I love video. Just keep it on the shorter side Tensions fans under two minutes or so under three minutes. Definitely. I wouldn't even a minute is good And also doing behind-the-scenes footage. That's one of my favorite things about following local businesses It's like why don't I know how this all comes together? Yeah, and showcase your staff and Also repurpose anything your customers take user-generated content And I think what gets a lot of people hung up on creating videos Maybe they don't have a production set like we do right and that's okay We our smartphones are pretty darn good Yeah, they're pretty smart take a video with your phone and even it doesn't have to be the best quality Go behind the scenes people like that story like to see the other side of things and it really helps them relate to Who you are as a business owner. You're not just some faceless company. So next up we have These groups can you tell us a little bit about what the the Facebook groups are and how I can potentially leverage it as a business owner Yeah, so definitely encourage you to pay attention to other Like-minded businesses, but also groups to piggyback off the engagement you already have I will say content is where you want to spend most of your time But groups can be an advantage to getting your business more exposure for sure. So next up we have Advertising what do we do with the paid advertising? Yes? So it's no secret Facebook has gone on record to say organic reach is on The decline don't give up on it organic content is still alive and well in breathing But I think Facebook posts that you boost has a lot of potential and you can reach a targeted audience Which is one of my favorite things about it You can start off with like five bucks and you can get in front of a specific demographic age group zip codes and That way you know your post is going to reach the right people and with I would kind of look at the post that maybe I've done the best and then boost those and get those that reach out. That's a really good point Thank you for bringing that up. It's usually Wait, you're the expert. I dabble. So with Facebook it's You want to go ahead and let the post that you're doing Hang out organically for a little bit let it chill see how it does garner some reach now once it garners some reach Then boost it. That's what we found to work best While a lot of people I speak to think there's no way to track this to ROI That's a total myth. You can actually go ahead and look at it's called your insights tab and it breaks down everything you know what Your audience is liking engaging with are they clicking on the links? What time of day they're doing this and when you look at all of that and really understand it the insights You can truly be informed about Where do I go from here? Right, like where do I go from what comes to which days work best to post what time of day works best? Does my audience prefer the entertaining posts more than the educational and on which days and from there You can truly come up with a great strategy What happens if I'm not getting maybe the engagement that I want? Are there any like like just great pro tips or boosts that I can do To help me just skyrocket and get part of those people contest. Okay. How so? So recently I saw this cafe that had a special music guest coming in And they encouraged their audience on the facebook post which is like promoting the music Comment below and tag a friend And then they're going to do a random drawing And it's like two free tickets to the show that quick little tag a friend now becomes just free advertisement for you And it's cost you a couple tickets or maybe a free drink or a free drink or whatever you do You could also ask a question. What is your Go-to order When you come into our restaurant or what's your favorite thing on the menu And your favorite person to dine with and so it's your customers Spreading word of mouth about what's great to eat So on twitter and instagram hashtags are super relevant, but I don't always see it as often on facebook. Are they a thing? Absolutely. I mean here's the thing when it comes to using hashtags, whether it's on twitter or instagram or facebook Or if you're just posting either way you got to monitor it because it's going to be different For each business. It doesn't hurt to use them. Just be mindful and use relevant hashtags Perfect and probably only one or two don't go overboard. Yeah, you don't need to go overboard. This has been the journey Thank you so much for watching. Make sure to like and comment below Subscribe to know when our next videos are coming at you and we are signing off