 Thank you indeed That was showing some of the enormous potential that open innovation brings and it also made me unfortunately aware that I have about a 15 watt brain Okay, now let's bring it to market specifics as Thomas explains when open innovation is used in a specific product How that has an impact in the market? So my SQL an open source success story is the final talk of this session before we run into the questions Yeah, so thank you for having me and We had now some outlooks to to the future and I'll be mostly talking about history actually around my SQL so My SQL a successful open-source project You see my name there. I've been with the MySQL group since 2003 And I put 2001 there in in parentheses because that's actually when I joined the team at Ericsson Working with databases which eventually in 2003 became acquired by my SQL So I was with with the database product, which is still with my SQL Already from from 2001 but 2003 was my first higher day in in my SQL So I think a lot of you have heard about my SQL. It's a it's a the the most commonly known product is the MySQL server, which is a database We actually have two databases one, which is less known is the MySQL cluster Which is a clustered version and and that was Part of that is the technology that came in with that Ericsson acquisition and but then also around this These two products we have many other products So our product portfolio, which is developed in my team at Oracle is is actually around 10 or so products, so but I won't go in Into those but I will just be touching on those and MySQL's history started in Finland and Sweden Back in the late 80s and early 90s and these were a bunch of consulting projects that were done For various companies, so they were a small team just a few people They helped with managing data on flat files Eventually they come to realize that we need some sort of standardized interface to work with that data So on top of that they built the first SQL interface and eventually this became a product called the MySQL server, which had its first release in 1997 From the get-go they started out as a sort of free open source On Linux, but it was paid on Windows So they had this weird idea that that will go free on Linux, but will somehow get money from the from the Windows users at that point in time it was Very much trial and error They're all newbies in the area and But eventually in 2001 they founded the company MySQL a lot of things were cleaned up. They got themselves a real CEO They got VC funding a lot of things around who owned what around the IP was cleaned up They cleaned up the license model went for GPL in that time They started a real sales organization to sell the product and Also something called LAMP, which I will come back to Came about at that point in time because I I personally believe that was very Important in terms of making MySQL successful In 2003, so I'm just a few highlights here in 2003 I chose that date because it was the date that I joined but also they got a big round of VC funding They made a huge deal with SAP They acquired this cluster technology from Ericsson and at that point in time there were about 30 40 engineers and I Like to sort of hear just Interestingly enough. This is a company which starts in in in Sweden and Finland I hire a lot of people in Russia because they had connections via Monty into into Russia But the money comes from the US. So that's something to sort of take into European hearts Always happens, right? It it in 2004 my next number is not 2004 but in 2004 they set up the headquarters in the US and For a number of reasons. That's where they had their major investors benchmark capital And also that's where the customers were everybody that And the customers and users were primarily start-ups in the in the in the web arena So it was quite natural. That's that's where they established The headquarters, but I think that's something to think about when it comes to sort of building business around open source or any software Company start-up in in in Europe. How do we? Keep them in Europe. How do we make sure that there's a playing field for them where they can get funding and they can grow and so on The next big milestone was the way We structured the offering something called MySQL Enterprise and I'll come back to that a Lot of the struggle in the beginning is how do we actually make money on this open source product? And in 2005 it came up with something it was actually called my school network at the time They're mimicking a lot of what red hat was doing around their network offering Eventually it became my school enterprise In 2008 and we went to a meeting in in in the US everybody thought that now we're gonna announce our IPO But it said Jonathan Swartz showed up on scene and said, okay, we acquired you guys. So we're now part of my Of of Sun Microsystems. It was a fairly big deal the It was both the company was bought for for a billion US dollars at that point in time We had grown to about 120 engineers I focused on the number of engineers here, but the size of the company was about 500 people at that point in time and Then finally we ended up where we're sitting now at Oracle in 2010 Oracle acquired Sun Microsystems And That then at that point in time included about 160 engineers in the on the MySQL project as as as such and I think this is a very typical story of of any start up starting whether you start with open source or or or or Close source or whatever you do. I mean, this is a very common scenario in terms of where you end up in the end Somebody buys you. Yeah, especially when you bring in venture capital. It's what the venture capital wants, right? They they want to make an exit somehow. I think I don't I don't know the numbers, but I think a large portion become acquired Very few go to an IPO and actually become a large corporation in the end Today we're still Oracle as I said, we've continued to grow the team we're now over 200 engineers and Today there's some 15 plus million installations of of the MySQL server worldwide. I think from from Number of installations and I think also revenue-wise MySQL is a success story. It was definitely a success story for the founders and and the venture capitalists making a lot of money on that on that Transition back in 2008 But I think as a product as well, it's it's it's highly successful Looking at MySQL the business And I think one thing which is not unique for MySQL in in in in the open source world But but it's definitely not the way it always is is that MySQL always owned the IP And we also always made sure we own the IP because we we thought All the time that this was very important to do that for for While keeping the value within the company That's definitely definitely not the case for a large portion of what for example red hat builds on I mean they built a lot on on something that's owned by some other entity But it allowed us to do something called do a licensing if you've heard the term Since we own the IP we could license the the software under whatever License we chose to do so we chose to do License under TPL as an open-source license. That's how it became available to the large masses and a lot of small companies use that TPL licensed software to Build their own applications mostly on on on the website, but we could also provide it as a commercial licensed product So with with embedded and the way a GPL works there were no issues They had to go with commercial so we always had good traction in the embedded space In the enterprise we were always our own worst competitor Because there was always this free choice out there Which was our own product that we released under GPL And the GPL version was just as good as the the commercial one So ever since the beginning when I was in discussions in 2003 this was the constant struggle that we had How do we compete with ourselves? And there was always of course the consulting and support option And just going with the embedded But this is very uninteresting for the venture capitalists That's there's no money in investing in companies that do just this The potentials are not high enough T-shirts, this is actually a serious suggestion by By one one one of the founders that why don't we sell t-shirts with the logo myscral on it? Maybe we can make some money there. Okay, that was not taken seriously, but It it was from the very beginning. We have to go with the enterprise. That's where the money is We have to some somehow Get the companies that that that Are so many of them enterprises around the world to to to to buy and pay for our our Product we need a product to sell. That's what the venture capitalists needed And the need for commercial differentiation There needs to be a difference between the free and open source version and what we sell there must be enough value add So that you that you can you can you have something to sell and this has been the same discussion in 2001 And this is the same discussion we have today actually so It's it's it doesn't differ a lot at all as I said already earlier I mentioned mysql enterprise or first it was called network as sort of the the What we eventually ended up with It's a subscription model a lot of other software is sell by license you get the perpetual license or something like that Often at a fairly high price, but then you get to use it for an extended period of time Doesn't work out so well with with something because I mean the price point zero versus a high price. It's not you have a hard sell there and rather paying some small amount, but you pay it year by year by year a subscription and also and not