 Is it possible to be ambitious and yet authentic or can we be authentic and yet still use the practical business tools of setting goals and having targets to shoot for? So I want to thank the reader who asked this question. You know who you are. I didn't ask if I could share her questions. I'm just keeping anonymous. But I think this is a question that probably a lot of us wonder, especially as we start going down the path of, yes, I want to do business in a way that doesn't compromise my values. I want to do business in a way that is clean from my conscience that I feel really proud of, not just the numbers are great or not great, whatever, but it's like my soul and my heart and soul is fully aligned with what I'm doing in my business and how I'm doing marketing. And so how do we do this? How do we align between authentic and ambitious? Let's talk about this. So the person's question was, okay, you know, I want to do, let's say I want to do twice the number of videos that I did last year. Is that ambition not authentic? Let's say I want to sell this many more products than I did last quarter. Having that number goal, does that make me or does that bring me into the territory of manipulation and height and all that stuff? So here's how I think about goals. I do use goals. I do set goals to say, okay, I would love to sell an X number of classes. I would sell, I would love to have X number of students enroll my classes for the next one, let's say. I, but the key is that I set goals, and then I remain curious and playful about my goals. Because the way goals are usually related to is hustle. It's about kind of no matter what by any means necessary, we've got to achieve the goal. And whenever someone says by any means necessary, okay, the danger is essentially violence. If you think about it, any social movements, if it's by any means necessary, bam, I used to be part of those movements in college. Okay, by any means necessary, we're going to get this done. Well, by any means necessary means violence or unethical behavior, because it's any means necessary because it's so important for us to get to that point that we don't care what we sacrifice to get there. That's what by any means necessary means. And that's what that's how a lot of entrepreneurs think that they have to do it to be able to reach, you know, success. And so they sacrifice their health. They sacrifice their self care. They sacrifice the relationships they have with their precious family members. They sacrifice the relationship they have with their own soul. This is what it means to sell your soul. By any means necessary, I'm in chief success. Really? Oh, okay. Well, now that you've gotten there, where's your soul? Oh, I killed it long ago. How's your conscience doing? Oh, I don't sleep at night, but I have lots of money. I have lots of power, but conscience, forget my conscience. I don't care about my conscience. You know, I'm cynical now. I'm jaded. Right. And this is just a terrible way at the end of their life or maybe even before they will have enormous regrets because they realized they missed the point of life. What's the point of life? Is it to reach seven and eight figure business? It's a lot of blood people think I let me let me just get George, let me just get to the seven and eight figure or even six figure business first. And then I know I trust myself to then become authentic and ethical about it. Oh, really? Okay. Well, good luck, because I was there too. And I got to the six figures and I was like, this sucks. This is terrible. I had a breakdown and because I was divorced from my soul. And I said, I can't do this anymore. And so I went to zero figure business. And then I built a backup now. Thankfully, it's going good. But I built a backup. Not compromising my values or doing as best as I can not to anyway, nobody's perfect. Right. But that's I prioritize my soul and my conscience and my authenticity more than I prioritize the numbers now. That's the so how do we how do we line them? First thing, I got a curiosity about goals rather than rather than most people do the opposite. Oh, I care about the numbers so much. But I'm really curious if I could be authentic here. I don't know. But no, no. Prioritize by any means necessary, your authenticity, right? Not but I'm joking by any means necessary but prioritize your authenticity and your soul and your spirituality and your values that should come number one. Okay, because that's the point of life, isn't it? Isn't that the point of life? You get to the end of life. You get to the afterlife. You realize, yes, I did it. I prioritized the right things. I prioritized love and wisdom. Those are the things to prioritize. And then with regards to numbers. Oh, I'd like to sell 100 spots in my next monthly course. I'm so curious if I could do it. And I'm wondering that's, that's a, I'm playful about it. I get playful about it. And so if I get playful and curious, it still gives me ideas all of I want to sell 100. Oh, what might that mean then for my marketing? What could I try? What could I experiment with? It's a playful thing. Now, the second point is that even the setting of the goals, I recommend I do the way I do it is I ground it in the reality of my trajectory thus far, based on whatever activity I'm setting a goal for. If, for example, I am accustomed to selling, you know, if my enrollment numbers for my monthly courses are around, you know, let's say 60 is normal. 60 is on average sell about 60 spots in my courses. Great. Well, then I'm not going, if I set my next monthly goal to be 100. And I usually sell 60. That is a dramatic increase that will probably stress me out. And that will make me compromise my values, you see what I mean, or compromise my health. So that's the mistake that a lot of entrepreneurs make, especially when they start following marketers and business experts that are all about success and hype and they set goals that are fantasy goals. And you might recognize some of that within yourself. Oh, I'm not making any money right now, but I'm going to make six figures next year. Oh, really? Is that even, where is that even grounded in reality? Oh, it's not grounded, but someone said I could do it. Oh, really? Well, have you looked at that someone's trajectory? They already make six figures. That's why they say make six figures is for them, it's not a big deal. But for you, you're starting at zero, or you're starting at making $10,000 a year and now you're going to make 100,000? Do you realize how ungrounded you are from reality? Yes, miracles do happen, but they usually happen in the realm of health, or they may happen in the realm of relationships. I rarely or almost never see them happen. And I've been around businesses and visionaries for 10 years now. Miracles happen in health. They happen in relationships. They happen for your spiritual growth. They happen with family relationships. They happen with some of the strangest occurrences in life, but they almost never happen in business in terms of numbers, in terms of these kinds of, oh, I make $10,000 or I make $0 right now. And I suddenly made six figures in next year, unless those things happen when people greatly compromise their values and their health. If you want to compromise your values and your health, you might be able to make six figures next year because as a joke, you can go sell your body. Make six figures next year. You could either sell your body or your soul and you'll make six figures next year. It's not that hard. Honestly, it's not. But you would have to sell something that is the point of life, is to keep your body and to keep your soul. But it's true. That's what I did. I sold my soul in the beginning first couple of years and I made six figures not so hard. Curiosity about the goals, groundedness in reality. If you're making, if I'm regularly selling 60 spots in my courses, monthly courses, then maybe next month I'll say, hey, I'm really curious if I could sell 65. Yeah, it's very realistic and I could do it. And here's where a lot of people go, George, I'm so afraid that if I set a realistic goal, that I won't be able to achieve more than that. Because my law of attraction tells me that I should set a really high goal and then maybe I'll get somewhere close to that. It's so ironic that people are afraid of setting low goals. Maybe you are too. I'm afraid. If I set a low goal, then I'll only reach low results in my life. Here's here. Let me tell you a story about. Okay, I was selling my drill for productivity course earlier this year. It's a course that I love to teach. I just absolutely love teaching it. But it's not something that everybody loves to take the course. So it's my passion project. And so I got curious. I'm like, well, I, you know, and this is a story of being in fantasy. So I had a fantasy like, oh my God, I, I love, I so love this course that I got ungrounded from reality. And so I'm going to sell 50 spots in this course, because I was able to sell, you know, 50, 60 spots and other courses, but I'm going to sell 50 spots in this passion project course. Okay. And then after the first week of sales, only 25 people had bought. And I was dismayed. I'm like, oh my God, I don't think I can even make 50 sales. I'm so ungrounded from reality. So no, I'm sorry, I'm sorry, after the first few days, I'm sorry after the first few days, there was only like five sales after the first like day or two. No, I'm sorry. After the first day, 24 hours, there were only five sales and I can tell, I thought I could tell by this point, like, after the first day, if it sells a certain number, it's a pretty good sign that it's going to, you know, I kind of have a sense of it. Back then I wasn't tracking these numbers yet. Now I'm tracking the numbers after first day after first week. Now I'm going to get clear about that over time, but I didn't know I thought, okay, after first day five sales, oh my God, I'm so then guess what? I set a really low bar. I said, I am going to be happy with myself. I'm going to be happy if I sell just 25 spots in the course. I was going to sell 50, but I'm now going to just set a goal for 25. And of course, a lot of attraction people would be like, oh my God, you love attraction yourself into 25. Let me tell you what happened. I said, I'm going to be happy if I sell 25 courses. Great. So that let the pressure off. Now I can still be playful about how I market the course and everything. I'm still going to market the course. You know, with my with my joy, my passion, my playfulness, expecting to sell 25. I sold 70 70. Hey, this is 20 more than my original and 10 more than my usual number. I saw how is that the law of attraction. I just tell you, I just I say this again the law of attraction is BS. I could just pretty much say the law of attraction the most most of weights typically thought it is BS in business. Yes, law of attraction is BS in business, you can quote me on that. But you can also quote me on this a lot of attraction works in relationships, attracting the partner that you want, especially in terms of the law of attraction works in terms of the internal personality characteristics and kind of that kind of stuff. It may also work in terms of the outer parts but I would I would say the inner parts are more important. The law of attraction also works in terms of business partners, attracting clients. It's about attracting relationships and that works really well. A lot of traction I think also can work well with health, because again it's about your own internal state. But when it comes to numbers law of attraction doesn't work so well with numbers. That's what I found. It's BS when it comes to numbers. So I, this is not the first time I've set a low goal and then completely blasted past. I said original goal. And then I'm like, okay, maybe I should set a lower goal and I blasted past the original goal. I was really thinking about the law 25 okay get 20. So how do you explain that law of attraction people. How do you explain that. So, so basically curiosity and playfulness about the goal I think, and then groundedness with your trajectory. And now you might say George what if I don't have a trajectory yet I'm just starting I am George starting from $0 a month, or $1,000 a month. What is reality should I just only set $1,100 if I'm making $1,000 this month should I set $1,100 the next month. Yes. Yes, set grounded goals so that you don't stress yourself out and discourage and disappoint yourself the next month. Oh, I made 1000 this month I'm going to make $2,000 next month. Oh, really, if you made, especially if you made $1,000 in the past three months. How the hell are you going to make $2,000 in the next month, unless your strategies are dramatically different. If you're following dramatically different strategies, or you are you are going to be working way harder than you did the past three months. How the hell, otherwise are you going to make $2,000 in the next month if you made 1000 in the past three months. It doesn't make sense. You're ungrounded from reality. And reality is going to hit you and disappoint you and discourage you and, and then you're going to quit see that's what that's what happens with most visionaries and heart based provider heart based entrepreneurs. Okay, so grounded goals because if you if you get grounded goals, and you get curious about it you made well black, you may well make 3000 the next month, even though you made 1000 the past three months. That's what happens when you get playful curious and still be grounded in your goals. Now there are two types of goals and I'll end the video by just saying a few more things about this. There are two types of goals results goals and process goals. I will focus on the results goals, and I think that that is a mistake. If you don't focus even more on the process goals, the results goals are, I'm going to make $3,000 next month. Okay, that's results goal. Okay, the process goals are, I'm going to do X, Y, Z, I'm going to take these steps I'm going to show up every day at this time a day from this time to this time, and work on these things, the plan. Okay, I call that the process goal because it's the goal for the, what is the process you're going to, you're going to, what is the process that you're going to work in order to achieve your results. The process itself is a goal because you're like, I have a goal of doing this process that's my goal that's my main focus every day is to work the process is to work the plan. That should be your focus every day, not law of attraction $3,000 the next month. Like I said, that's where law of attraction fails. Most of us is there's too much law of attraction about the results goal and not enough law of attraction about the process goals. What I do law of attraction, I do law of attraction all day long, but I don't think about the numbers. I think about the process I say, I'm now going to write my blog post with joy. I see myself writing my blog post with joy. Now I'm going to, I'm going to draft my sales page for my upcoming course. I see myself drafting the sales page with joy and with grace. That's what I do all day long. And that's why I not only reach my results goals, but I blow past them. I've surprised myself every month to be honest with you. I sell more than 60, but I just say 60, 60, 60. Okay. And as you sell more than I sometimes I sell 100 or 150 spots in the course. You've seen it too. You've been part of my courses. So not everyone joins the live courses like half of the people joined. So you could see if 80 people joined my live course, there were probably 120 to 160 sales. So, but I say 60, and I blow away past that right so not always sometimes, you know, Matt the mastery course sold, I think 50 something. You know, it's a, it's a passion project, maybe I'll sell 30, and then I sold 50. So, so results versus process goals focus more on the process. Yes, have a results goal play with it. But every day focus on the process goals and finally last thing is when it comes to the result when it comes to the process goal, right, it's about time management and self management. You need to focus on that much more than you focus on the results. You need to focus on your time and energy management. That is really where I see most of you are greatly greatly lacking that you can be great at it, but you just don't focus enough on it. You don't focus enough on your time and energy management, time management meaning I'm going to show up between two to three and write my blog post I'm going to show up between, you know, 11 and 12 and and draft my sales page for my course, no matter what that's what I'm going to do. Okay, and energy management is is imagining yourself enjoying it. And so I'm so afraid or what have I failed what if what if I don't have ideas no then then you are law of attraction in yourself out of doing the process goal, which is where most of us fail. We showed up you're a genius. So if you only showed up with joy and with ease, you would do the thing and you would learn, and you would get better over time and you would activate your genius and your results goals with your blow past them. Okay, so with regards to process goals, it's about time management and energy management. So the results, what with regard to the results goals. It's about surrender it's about playfulness and surrender. Oh, I'm curious if I could, if I could sell 60 spots in my next course. Well, I'm really curious about that we'll see. We'll see after the first, the first day. Oh, well, maybe it's going to be lower maybe I'll sell 30 really surrendering myself to the results but I'm going to stay focused on my goals every day with my energy management. I hope this is helpful. And so yes, the answer is yes, you can be authentic and ambitious. If you come to it, understanding the difference between results goals and process goals, and relating to the results with playfulness surrender, never letting it change your values, and then process goals focus on those to sell because I want to get those results. This is probably the process I need to take. So am I showing up every day for the process, and bringing joyful productivity to that. Okay, so I hope this is helpful. I'm going to sorry about that I'm going to take a look at the to see if there are any comments, and I do welcome you to add comments and questions below the video how was this was this helpful if you want me to go into anything additional. That might be helpful to you. And, Okay, great, well I don't see any comments here. So I'm going to set a very low bar for zero comments for this video, and play with that idea and hey maybe they're, they'll be able to pass that or I'll send a low bar for three comments on this video. And maybe we'll blow past that we'll see. So, thanks to Shreta and Kim Dorota, Natalie and Jason for joining me for this live video and until the next video I wish you authentic ambition. All right, be well.