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Published on Jun 2, 2008
USC Annenberg presents a colloquium with Jessie Gruman, president, Center for the Advancement of Health in Washington, D.C. Her topic: "The Burden of Choice: Consumers making health care decisions." Dr. Gruman will discuss efforts to fight escalating health costs through widened consumer choice, and unintended consequences of many market-based approaches. She will share lessons that health communicators and journalists can learn from these developments.