 I'm Josh Greenberg. I'm the Director of the School of Journalism and Communication, and I do research on risk and crisis communication in the area of public health. And I'm John Rainford. I'm the Director of the Warning Project, and I'm also a lecturer in health communications and emergency communications here at Carleton. I think this workshop is for primarily people working in the public health sector, but it's also going to be really relevant for researchers, graduate students, people working in the area of public health advocacy. There's hardly an aspect of health that's not touched by vaccines and its importance. The idea that a portion of the population is resisting or hesitant to get their own children or themselves vaccinated poses an enormous threat, and it's a puzzle. It's a puzzle that we want to try to pick apart and explore during these two days. We want the participants to leave with informed, practical options about how they're going to design communication strategies that tackle this issue. It's communication that's going to bridge the divide between what the science tells us and what certain populations are feeling and understanding. That communication's function is crucial to address, and that's the sort of practical takeaway that we hope people have. An effective communication is really central to building trust, and we know from the research that trust between the public and between the health sector is really the kind of the key that's the cornerstone to improving public health resiliency.