 Everybody knows that GE brings good things to light, so we're talking to Alicia Gower in the GE booth about some of their connected lighting. Yes, and this year in 2018, we're pairing great light with voice control. So two things that you use every day, your voice and great lighting, and turning them into just really great lighting products that'll unlock outcomes for you throughout the day, throughout the home. Okay, so what makes this different than just having a plain old light bulb hooked up to a Google Home and Alexa? The Smart Home is a really confusing space for consumers today. There's a lot of pieces, parts that they need to connect, different things that do different things for them throughout the home. So we wanna simplify that and bring multiple things together. So new for us in 2018 is a voice integrated ceiling fixture. Now, what this means is it's not only great light, what you expect from a ceiling fixture, but it builds in the goodness of your favorite voice assistant right inside. If you love Alexa, you don't need a dot or an echo on your kitchen counter. It's gonna build that all right into a ceiling fixture that blends perfectly into your room. So you can imagine in this kitchen space, it might stream music for you. You might say, Alexa, how many cups are in the court when you're completing a challenging recipe like I can, I'm the worst cook. But it's also really great light as well. So you might have it set to a soft white when you're sitting down for a family meal. You might have it more daylight when you're completing the kid's homework or need to do, prepare a recipe. So for the people on audio, this is about a 12 or 14 inch diameter light looks like a speaker grill in the middle. So it's listening with Alexa or Google Home. And it also, but it's also the light itself and a speaker. You got it, exactly. So great light and the speaker and the microphones are built right in. So when is something like this gonna be available? Yeah, the back half of 2018, but we do actually have a product that's somewhat similar that's available today and recently launched. It's called Sol. It's what you're seeing right here. Okay, this is cool looking. I don't care what it is. So it's a ring that's bright white on the outside. It's got red and blue LEDs on the inside. It's got a silver cylinder. That's neat looking. Yeah, so it launched in the fall. It's the first table lamp, the first lighting product to actually integrate Amazon Alexa voice service inside. So again, and she's hearing us here. So I have to be careful. I don't see her name too many times. That's okay. You already got the cups to court on everybody's. I don't ever apologize about that. All of the goodness of Alexa built inside. So I use this in my kitchen again for those homework challenges, to listen to music, to get the weather forecast in the morning in the news, and it's great light. So actually a lot of people are using this on their nightstands in their bedroom. One of the five... It's not right in your eyes. It's kind of, that's interesting. And one of the five light colors built in the ring around the outside is actually a sleep-enabled light that's designed to increase your melatonin to help you fall asleep at night. And then we... I've heard about that. A crisp white light to help you wake up in the morning. And then there's other features. There's a built-in clock. So these are actually thinking right now, but there's an hour and a minute in the end. And then the inner ring will also help enable a timer as well. So right now when you ask your favorite assistant to set a timer, it kind of quietly does that in the background. This is actually gonna give you a visual cue to go along with that. It's not gonna go around the ring, is it? Yeah. So let's see if we can get it to work. The audio is very challenging here. Alexa. Alexa. Timer for 20 seconds. Now we look idiotic right now because she's got her face down in there, but... Oh, it's blinking. The whole inside of the ring just turned light blue. This is cool. So it says 20 seconds. 20 seconds starting now. So you'll see, gradually, it's counting down backward. Oh, wow. The inside of the ring is changing. That is so cool. Alexa. Alexa, stop. And all the little rings went away. That is a beautiful device. So what is that called? It's called Sol. So it's named after the sun, of course, for the shape and all the greatness that the sun brings to us. Wow, and how much is that? That's $149.99. That's way too cool to be $149 bucks. I know. That's what we think, too. So go and get one. Does that have a speaker in it, too? It does. So everything is built right into this space. So again, all of the voice prompts that you've used with Alexa, the 20,000 plus skills, you're going to get that in Sol through our partnership with Amazon. Wow, that is pretty cool. So now does that one also work with Google Home or no? No, but a number of our other lighting products will. So what we're trying to do this year in... Hang on just a second. Alexa, stop. She was still talking to us. I know. She's still talking. Alexa, stop timer. She was telling us our timer was done still. I'm all out of here. That's okay. So what we're trying to do with consumers is really meet them where their voice preferences are. So you mentioned you work with Siri and Apple HomeKit. A lot of others are using Alexa. Many others are using Google. So we're trying to introduce things in our portfolio that kind of meet all of those voice providers. So our smart light bulbs are actually either already compatible or going to be compatible with them soon. So we announced Alexa voice compatibility on our smart bulbs last year. We just unlocked Google Assistant compatibility and we'll have compatibility with Apple HomeKit by the end of the first quarter. Oh, great, great. It's fun when everybody can play, right? I'm sure that makes it hard on you guys. You have to keep up with all these companies that are competing, but that's great. We love it. I mean, lighting is a great toe dip into the smart home for anyone who's thinking about trying new technology in their space. And we find once they try a light bulb, they're gonna try more light bulbs. What is it about light bulbs that excited? So how much is a smart light bulb an Alexa compatible smart light bulb? So you can get one of our light bulbs for $15 to $20. Oh, wow. And those are LEDs. So they're going to last 10 plus years or more with the voice compatibility on our bulbs. You will need this hub. It's called C-Reach to unlock the voice compatibility. But you can still control the bulbs via just our C-by-GE app if you're somebody who doesn't want that extra voice. Oh, okay. Oh, that's great. That's great. Well, this is very cool. We're all getting excited about this. And when I walked up, I said, what differentiates you? And this is a lot different from what I've seen. This is fantastic. Thank you, Alicia. Where would people go to learn more about the smart light bulb? They can come to our C-by-GE. That's our connected brand, C-by-GE.com. Is that S-E-E? C-like connected, C-by-GE.com. Okay, great. Thank you very much.