 Hello. OK, as my talk was cut a bit, I'm going to cut right to the chase, to the main feature. I have a video. I think you will be able to hear it, OK? And I'm going to show it first, and then we can talk about it and go through the rest of the material I have. Yeah. So let me introduce this. These are some people that I talk to about our stuff, OK? And I think I have to put the volume up, right? Oh, well, about our stuff? No, I asked them about our stuff. And so did Jonathan, and so did Nelfitos. Your friend is not here. I've reduced it to four. And so did other people I asked to. The only condition I asked, they had to be people who used computers regularly, right? And that they did not belong to our community. And if possible, not to the Linux community, right? Now, that is a very big demo, OK? But yeah, the VLs, I think. Oh, maybe VLs. Yes, maybe. Right. OK, I hope it doesn't blow your ears out. Right, so first question. Do you know what the desktop environment is? A friendly user interface for the user to use their computer. It's the software. Do you see what's in the screen? Do you see what's in the screen? Do you see it? Yes. Do you see it? Yes. Do you see it? Do you see it? Do you see it? Yes. I'm going to show you a program software, rather than that. I don't know what it is. OK. OK. Do you see what's in the screen? Do you see what's in the screen? Do you see what's in the screen? Do you see what's in the screen? Do you see what's in the screen? Oh, sorry. That's starting off again. It's on the loop. OK. Yeah, exactly. The thing is that I think that the talk before maybe should have gone after this one. So first we have to, I think that maybe our priority is to tell people that we exist and then they will know, and then you can tell them where to get our stuff. So this is the thing. A lot of people think that promo is for the KD community. No. These are the people we are going to. You must, these interviews, I didn't, or I asked other people to do them without any kind of spite. We are not trying to show, oh, look at all these clueless people. That is not it at all. That is not it at all. The thing is that if you go outside the immediate circle of KD, everybody has this level of knowledge of what we do, which is nothing. OK. Nobody outside a very, very small number of people in the world know what we do or even that we exist. OK. So, and that is promo's job. Right? Promo's job is to get as many people as possible to know about us outside our circle. We do not cater to you in promo. We do not cater to anybody here. You already know plenty about what's going on in here. It's everybody else we are worried about. OK. From a free software point of view, it is also consistent with our principles. We are here to save them. Right? You don't need saving. You already, you know, in desktop heaven. OK. So, I have a little presentation. As it is, as the, the, the, the, my talk has been cut. I, well, sorry, it hasn't been cut. I have a bit less time than I thought. I'll go directly to the most important bits. OK. So, basically what we do in the promo, oh, it's on some sort of, what we do in the promos is we try and achieve our goals. Yeah, I know. I don't know how to switch that off. It's so cool. OK. The thing is, I'll stop it. OK. OK. OK. Right. Right. Yeah. OK. So, the thing is we have to, there we go. We have to try and achieve our goals. That is the short story of what we do in the promos. If you go to that address, you will see our goals. Our goals are basically get more people to know about KDE and about our software. That is the kernel of what we do, right? Now, that has several sub-goals in it, like get more users to find about, help users find out about our software, help companies find out about our software, help companies use our frameworks, talk to governments so that they can use things like decompressing schools, et cetera, et cetera, et cetera. But it's all getting more users to use our software, more developers to use our software, more contributors to the community. Basically, that is it. The thing is that promo is not a goal. It hasn't got any goals of its own. It's goal-ception. We have goals for other people, right? So, if you go to those list of goals, you will see they all start with the word help. Say, help the community acquire more contributors. Help such and such do this. We don't do anything for ourselves. We are so selfless in promo, you cannot imagine. So, our goals are to help other people in the community to achieve their goals, right? And we have a problem is that we do not have any sort of like milestones to make. We don't have things like releases. We don't have, well, we don't have version numbers on our campaigns or anything like that. So, it's kind of hard to see that promo is doing anything at all, right? And that is as it should be, right? As stuff is invisible. It's like the translation group. Suddenly, there is another language that is supported on X software, right? But nobody really talks about it, but that makes it that little bit better. Suddenly, people are talking about us more in the media, you know, a fraction more. And that is what we in promo have achieved, but it's not something that you can say, hey, you know, mission accomplished, right? So, we also, apart from getting more people talking about us, we try and figure out stuff like how to do things better, right? And this is where we hit problems with inside the community. As you know, promo has not had like a smooth sailing within KD to say the least, right? But it's true. It's true, you know. But the problem is that when we do stuff, people can, you know, turn up angry on our doorstep and say, why did you do that? Or why didn't you do that? And you have to understand... No, they say you didn't do that, sorry. And we have to explain why, right? So, normally, it is because in our area of expertise, we tend to know a bit better about that, right? So, I'm going to give you an example of how we do things slightly better and how we say things the way we do and stuff like that. This is a tweet from the Linux application summit, right? That they put out. And we thought we could improve this. You know, and being arrogant, the arrogant bastards we are, we tried. And so, they... We had to advertise this on our site. We actually retweeted this, but it still only got five retweets and ten likes, which is pretty low. So, we put out our own tweet. And we did this, right? That is Alex, that is Albert. And we did the montage. And we gave it a name and things like that. And voila! Five times more retweets, five times more likes. Is there anybody from KDN Live here? There's never anyone from KDN Live. And I always go after them, because they do such a great software, they do such a crap job at promoting their software, that I always want them here, and they're never here. Well, anyway. So, they did this. KDN Live 18041 released. Okay. So, this is on Reddit. They got... What is it? Two comments, 83 upvotes. So, by mistake, I posted my own version. This was an honest mistake. I wasn't out to shame them or anything like this. So, I posted this. I don't know if you can read that. Oh, yes, you can read that perfectly. 183 upvotes. 17 comments. And it was posted after theirs, right? So, normally, when somebody comes to us and says, why did you say things like that? It's because we know what we're doing, right? You really, really have to start trusting us on this. It's the same way that... there are stuff we don't do, and we have reasons to not do it, too. So, these are things, you know, this is not my job from a cycle, not my job, but anyway. So, what happens is there is stuff that people come along and say, oh, we should do this. X, I don't know. This one, I hope the person who proposed it is not here. Somebody came along and said, we should promote a certain MP3 app, okay? And my reaction was, why? You know, what do we achieve? Now, I didn't do it mean-spiritedly. I said, why give me a reason to do this? I'm not doing our plans to promote an MP3 app, any MP3 app. So, why would you do that? What goal does it help us achieve? The first thing that anybody that comes by and asks Promo to do is I send them to the goal. So, read the goals, find out your plan, what you want us to do, if it fits in any of them. If it doesn't, we probably won't do it. You can do it, but we won't, okay? And not only that, you have to reason to me how you get from your idea to achieving one of our goals, right? So, for example, somebody can say, let's promote this MP3 player. Why? Because it's awesome, okay? And what do we achieve if we promote these awesome applications? We get more users, which is one of your goals. Okay, how do you get from it's awesome to you get more users? You may think in your mind, you may think there is a direct link, there isn't. Because we all agree that here in KDE, we produce awesome software. Why don't we have more users then, right? So, anybody who comes by with, I call them fly by idea shooters, right? They come by, give an idea, and then poof, peace off. So, if anybody comes by with an idea like this, I normally send them also to our work board. Our work board has over 60 open tasks, right? And these are stuff that we have decided are important and are working on and can't because we don't have enough bandwidth, okay? So, they can go there and do stuff like that. And that's if anybody has an idea, you can go there. The other thing is that we can put things on a sort of a graph, right? There is stuff that is helpful to do because it helps us progress towards a goal. And there is stuff that is pointless, that doesn't take us anywhere near any of our goals. And then there's stuff that is popular, right? That gets us lots of coverage, which I suppose is helpful in itself, I'm not sure. And then there's stuff that gets ignored, right? Now, this is a bit hard to swallow, but popular and helpful very often don't go on the same axis. Stuff that is popular is often not very helpful. For example, we congratulate other people's projects a lot. So, we say, Happy Birthday Nom, Happy Birthday Debian, Happy Birthday This, Happy Birthday That, Happy Birthday Liberty Office, whatever. These are super popular posts. They get hundreds of retweets, literally hundreds of retweets and hundreds of likes. And lots of people talk about them. They serve no purpose. They do not get us anywhere near our goals, right? Reminiscing, talking about, oh, you know, 20 years of KDE and we post a load of screenshots of KDE 1 and 2 and 3 and 4, et cetera. Lovely, gets us nowhere near our goals. Promise goals, okay? Promise goals, right? We publish, from time to time, we publish jokes. They're fun, people retweet, nothing. Shit talking about projects. It's totally pointless. It's something that is very popular. People like controversy, people like saying, oh, no, they're so, you know, they're so lame, et cetera. But it gets us nowhere near our goals. Promise goals. Now, here I have to distinguish between what is promo goals and what is community building. Some of these things contribute to community building, right? Some of these things serve as a social grease within the community, you know, to make the community feel better about themselves, right? And that helps, that is a good thing. That makes people feel more at home within the community, et cetera. But that does not help promo's goal of acquiring more users or acquiring more companies to use our stuff or anything like that. It gets us nowhere, or at least not in a direct way. It may be, you know. Now, release announcements, on the other hand, are useful and they're very popular. Great. You put them out. Hundreds of retweets, hundreds of comments on Reddit, hundreds of things, et cetera. And you also serve a clear purpose, which is getting more people to know about our software, maybe download it and maybe use it, right? And info about end-user apps. Anything about mobile phones. That is crazy. There's a photo of any mobile phone, any crappy mobile phone running plasma mobile will automatically get you 300 upvotes on Reddit. Helpful but not popular security advisories. And this is a hard one. Post about the academy, or for that fact, any event we participate in are not popular. People tend to ignore them for some reason. I really don't understand that one. They are useful. Of course they are useful. You have to tell people about the stuff you're doing. You have to tell them about the venture organizers so they can come, they can register, they can do this and that. So they are very helpful. But for some reason, they are not popular. Stuff that are not helpful, stuff in this area is stuff that we would tend to try and avoid doing, right? So if somebody comes along and says, can we talk about this post I have in my blog, and it's something really technical, something to do with, I don't know, adjusting something in a framework, or something really technical. There's not much point in doing that because it's not popular and it's not helpful. It doesn't help us get any near our goals of acquiring more users. It may be helpful to make that particular developer like us more. But it does not achieve any, it does not get us any nearer to any of our goals. Post about the academy, after academy, are not very useful and they are not very popular either because academy is already gone by the time we put that out, right? Again, this is, it is useful, as I say, this is all in terms of what our goals say. It is useful for inside the community, right? For boosting community morale or whatever, or people who couldn't come, et cetera. But normally, whatever you inform here, people already know about. And talking about internal admin, like saying, I don't know, we have a new board member, et cetera, it's not very useful for our goals and it is not very useful and it's not very popular. So, that was where I was going to play the video. Now, the thing is, the question is, do these, the things we do work? Do by selecting our content and by reworking our content, does it work? Yes, objectively it does, right? So, this here is, we took over the LinkedIn account. This was important for us because we wanted to reach a more professional audience. So, we took over the LinkedIn account in September 2018. And well, before that nobody had bothered to download the stats from LinkedIn, which is another thing we do. We download tons of stats and we analyze them and we put them into something that we can understand. So, but my thought is that they probably were all, these are a number of people that joined and started following us, right? So, zero, zero, zero, because nobody, we don't have the information. And then it said three, two, one, two, eight. And then it said, okay, it goes into three figures, right? From the moment we take over. This is what the followers in KDs, in RKDs, on Reddit, okay? So, we took over here, not here, I think. Ah, here, exactly at this bend, right? So, we took over there and we started pushing Reddit a lot. You can see that it's sort of like, yeah, it's going up. Fantastic. But then suddenly it goes all the way up, right? Now, there's a lot of bragging in this. I'm sorry about that. So, that is Twitter. Now, again, before we took over, people were not, nobody had thought of taking stats. These are Twitter followers. Now, there is a slight, there's a slight bend there in somewhere between 2007 and 2018. Do you see that? Well, that bend is different, is when we took over and it goes from, that bend signifies that from 450 followers a month, we went over to over 1,000 a month. Okay, sorry, went back. This is the number of mentions in publications. Again, nobody had taken any note of how many times we appeared in the press, right? And, sure, so I don't know what happened before 2017, but as you can see, this is quarterly, right? So, there's a big bump there, because we probably published something, there was some sort of release there or something, but as you can see from there on, it gradually goes up and up and up and it continues going up. So, there are more people. We now have journalists that are fans, especially journalists of fans of Nate Graham, and I am very jealous. We have people, I mean, we used to never appear in pharaonics, now we appear regularly in pharaonics. We used to appear sometimes in softpedia, but now we appear nearly every couple of days. We also have appeared in other publications, and I could brag all afternoon, but I would not. So, then that's it. Now, any questions? Have I gone over time? No, I'm not going to go. I'm going to, I want questions. Yes. Well, one of the biggest, I used to be a teacher, right? I used to be an English teacher. One of the, of all the skills I learned, the most important was to be patient. I mean, that is the most thing. So, what I ask the community is to be patient, and if you don't see why we did or didn't do anything, coming before getting angry, coming and ask, we cannot explain every single step of what we do all the time because otherwise we wouldn't do anything else, right? So, come to our matrix channel, our telegram channel or whatever, or IRC channel, and do what some guys did a couple of weeks ago and asked us why we had taken out their contributions to the release announcement. They had, I can't remember what project they were from. So, what was, what was that? Ah, yes, lab plot, that is correct, yes. They had done some changes to a cantor, that's the one. They had done some changes to cantor. Now, these changes were tending towards the Rava technical and we decided that instead of doing a great big shopping list of changes in the release announcement, we would leave that to the, we would leave that obviously in the changelog and refer people to that who wanted those details. And we would try to make the announcement more article-like. Why? Because journalists are lazy by definition. So, what happens is if you give a journalist a list of changes, they're going to read like four lines and they're going to say, ah, fuck it, I'm not going to do this. I can't turn this into an article. But if you give them a quotable article, something they can lift wholesale and put it, and then get paid for doing a copy-paste, then you have a journalist on your side. So, and that was the reason why we got, we took the notes and we said, okay, what can we use? What is the most sort of like thing we can describe best? We can, that sounds exciting. And we can turn into a story. Every change has to have a story behind it. Normally, the story is, or it corrects a bug that was annoying people, or it makes things faster, it makes things crash less, or it adds features. Basically, that's what interests everybody. For users, it's normally it adds features. For business people, it crashes less and it makes my work as work faster, or helps my work as work faster. Normally, that is it. So, we got the stories that we thought that could, would appeal to journalists and to end users, and to the audience we were going to, and we use those. It doesn't mean in any case that we think that lab plot and cantors, the developers, their work, we don't think it's less than anything else. They say, oh, but you always talk about Cade in Live and Krita. Okay, there are two reasons for that. One is that Cade in Live and Krita have come to us and asked to work with us, right? And anyone? They can make images. Yeah, and that's another one. And the other one is that it is true. They are very niche applications, but they are very popular in those niches. So, we use them as an excuse to drag everybody else up, right? So, we can always refer to Cade in Live and Krita and outside our bubble, many people will know what we're talking about. Even outside the Linux bubble, they will know what we're talking about. So, we use them as, let's say, I was going to say donkeys, but I'll say oxen, oxen that drag other applications along with them, okay? Camels. Camels, okay, they're camels. Okay, next question. Yes. When I tell someone in the real life not to use this proprietary application, but use that free software application, in a way, I try to let them know that they have to use not a better application, but a more moral application, a more ethical application. In a way, I try to de-educate them from the proprietary paradigm and re-educate it, not in a paternalistic way, in an inclusive way, to a different moral level of making the software. Do you see it as a part of Promo or it is something that you start after using Cade software? It is not a tool that Promo can use, unfortunately. Our conviction of all of us in Promo is that we are doing something that is morally right. Otherwise, we wouldn't do it, okay? But convincing people that it is better, morally better, that it is somehow better for the world and for the environment, et cetera, and for the rights, for their own rights, et cetera. Normally, that doesn't enter the equation at all. Think of Instagram, okay? Instagram belongs to Facebook. Facebook is probably the most deplorable company, IT company in the world. Does it matter? Not a bit. People still use Instagram. Their user base continues to grow. We're talking about billions of users of Instagram, right? Yeah, Facebook is in decline, but that's because there's only old foggies like me that still may be used. Well, I don't use it for anything personal anymore, but Instagram belongs to the same company, spies exactly the same on all users, and that is growing. Facebook is declining because it is not cool anymore. Instagram is growing because it's still cool. And everybody knows this. I mean, it's not like nobody knows that Facebook is terrible and that Instagram belongs to Facebook. Everybody knows this. Well, maybe not, but okay, a lot of people know it. So, yeah, the moral arguments, unfortunately, is not something we can use, even if it's in the benefit of the individual. Sorry, yes, question. As you said that KD is also making many awesome end-user applications, and as a result, we saw this GSOC creating many ports for the applications for Windows Mac. Could you repeat? Like in this GSOC, we saw many new projects that were ports of already existing awesome applications of KD on Linux. And we saw the ports coming to Android, Windows, and Mac OS. So how do you think these new projects align with the goals of KD Promo? So, do I understand the question correctly that are you asking whether applications going to Android and other platforms helps us? Like promoting those. Does promoting those applications which are not on Linux helps the goals of KD Promo? Yeah, it's fine. I mean, KD doesn't only produce Plasma and software for Plasma, that is fine to promote applications that... I mean, take Krita, for example. Krita has many more users on Windows than on Linux. But by various factors, they have tens of thousands on Windows and then some thousands on Linux. That is not... I used to think that this was bad and then reality struck. I don't think it's bad anymore. I find it a bit deplorable. I would prefer all the stack to be free. But, you know, any more questions? No, no. We try to convince everybody to use metrics. We are only partially successful. We can take one more last question. Okay. It's not a question. It's information for a Promo team. In Canada, every year, around 500,000 kids use most of the educational applications of KD and around 100,000 teachers also always teach. So every year, the number is 500,000. So it's a good number for KDA, I think. But they don't use Plasma. I don't think they will use it soon because Malayalam's spell checker in Plasma is very bad. What do they use it on, then, on Windows? They are only GNU Linux. All the schools only run GNU Linux, which is IT school GNU Linux. So they don't know them? Yes. They have good support for Malayalam. There is this thing that, I mean, that is by, you know, by all measures better than, oh, he's gone, than what the server, ah, whatever your name is, what it's proposed. So they're using GNOME. GNOME is our enemy, right? And GNOME isn't our competitor. You know who our competitor is? Our competitor is Windows. Our competitor is Mac OS, right? We have less than 1%, less, but much less than 1% of the desktop market. GNOME has less than 1% of the desktop market. Windows has 95%. Mac OS has 3%, right? So that people use KDE applications on GNOME. Hey, welcome. That's brilliant. And they, I'm shouting. I feel like Mussolini. And they are in the same boat as us. They want exactly the same thing. They want users to be able to enjoy their freedom and their privacy and all those things. Anyway, and I'm going to stop because somebody else wants to speak. Thank you very much.