 Hey, welcome back to the channel. So in this video, I wanna share a case study that I did last weekend where I launched a new digital product and generated $2,178 in sales with about three hours of work. So this was a pre-sale. I launched it last weekend using, I'm gonna show you what I used to launch it, but nothing was created yet. And I came up with the idea when I was on a flight back from Hawaii from my wedding and I came up with the idea I wrote the sales page, I wrote some of the promotional posts and all of this took me about three hours and I got 22 new customers at a $99 price point. So what I wanna do in this video is just show you the process of how I came up with the idea, how I launched it, how I started getting sales before creating anything so that maybe you can go out and launch a similar product or do a similar launch for yourself. Now, before I jump in, you know the drill. If you are liking the content, please hit the like and subscribe button. It helps me out. It also helps to show it to other people who can benefit from this stuff as well. And with that said, let's jump into my computer. I'm gonna show you just step by step how I came up with this idea, how I launched the product and how I started getting sales before I even created the product. So let's jump into my computer right now. All right, so I'm in my computer. I'm gonna walk through step by step how I launched this product and how I got sales before creating any product itself. But before I do, I wanna walk you through how I came up with this idea so that you know the way to think about this and you can come up with these own offers or these digital products for yourself. So I highly recommend before going through this, you go back and watch my last video around the concept or strategy of selling your sawdust, which is basically selling the byproducts of your work. So what happened was, the way I came up with this idea was last year, August 2020, I launched my product called the Superfast Sales Email Challenge. And it's a seven day email course. It teaches you how to write your first email that sells. And that funnel has done multiple six figures over 240K in sales or revenue since I launched it last year. So I thought why not try to turn this into my own sawdust? Why not try to sell the process around how I launched this product and generated multiple six figures from it? And I also validated that people wanted this because I did an interview on a guy, he's another really good email marketer, his name is Chase Diamond. I did an interview on his channel sharing this whole concept of paid email challenges. And I did a video on my channel and I also sent an email out to my list to see if there had been any interest if I created something around that. So I was selling my sawdust here, right? I got a result, I created a product, I did multiple six figures in sales and now I'm documenting the process and I'm turning that, the whole process into a product on its own. So that's how I came up with the idea. And I was flying back from Hawaii just a week and a half ago, I was there for my wedding and on the flight I wrote out this sales page here. So it didn't take me very long. It took me about an hour, hour and a half or so to write this out. And this is just a Google doc explaining what a PEC is, a paid email challenge and it goes through my experience launching it and the revenue it's generated. And at the end, I have a couple of bonuses, right? They signed up by a deadline and they could click this. This offer is no longer live. So you can see it goes to this page where it says special offer has ended. But this is what it looked like when it was live. Just really simple checkout page and people bought this. There was 22 people who bought this over a three and a half day period. So how did I launch this? Well, like I said, I got the idea. I was on a flight on a Thursday back from Hawaii back to Seattle and I wrote up the sales page. I posted my first sales post in my Facebook group that day. So if I go here, by the way, if you're not in my Facebook group, you should definitely be in here if you wanna learn more about email marketing and digital products, just go to emailrainmaker.com that's gonna take you to this group. So if I go back here, you will see the first post that I made to start selling this. I go back here to, here we go. November 12th, this is Friday actually, right? So I was on a flight back to Seattle on Thursday. I wrote up the sales page. I launched this on Friday and this is the first post, right? So I actually sent this out as an email as well. So I have my Facebook group here which has two and a half K members. And all I'm doing here is talking about, this is like my, it's kind of a story post, right? Where I was before, like how I was running my agency. I had to send cold messages. I had to get on the phone and hard sell people. And a better way was this strategy of getting paid every day through digital products, right? So I linked to, I made this short post and then I linked to the sales page here. So all of my posts linked to the sales page. Somebody reads it, right? As you can see, nothing fancy about this. I'm not using click funnels or anything. It's just a Google doc. And when they click on this, they get taken to this order page here for this $99 product. So if you look here, I made a post on Friday. And then Saturday and Sunday were the other days that it was live. It was only live from Friday until end of day Sunday. So you can see here, here's another post of mine. Some people say actually look like Salt Day. And I just linked to the actual sales page again. All right. We got a result based post here that shows like what's happened since I've launched this in August 2020. You can see here just the post about like the amount of sales that's generated. And you can read this for yourself if you join my group. And again, just linking to the sales page, talking about the deadline, saying you have until this day to join. And here's the result that we're gonna help people get. Here's another story post, right? Five years since I quit my nine to five, I turned 30, I'll never work for someone ever again because I've learned how to write words that sell and how to create great offers. Link to it again, okay? So if I look at all these, let's see how many posts I made. One, two, three, four, five. This is the last day, right? November 14th is Sunday, six, seven, eight. That's it, all right? Eight total posts, got 22 new customers, $2,178 or so in revenue. And all I did was use this, the simple Google Doc sales page, right? Google Doc sales page to a checkout page here. So you can see it doesn't need to be complicated. This is the beauty about having your own audience even if it's not a huge audience. This is a group with two and a half K people, 2500 people. So not a huge group, but big enough where I can launch offers and launch products and start getting sales for figure paydays on new offers that aren't even created yet. Now I just finished creating this product yesterday and I just opened it up for those people who bought so far. I might open this up again in the future, but you can see here this is, I'm using Kajabi if you're curious and it's just the course going over my process on how to create a PEC, a paid email challenge that gets you paid every day. And it just basically documents the whole process that I've been using last year to sell the super fast sales email challenge. So real quick, one more time, what are the elements of this campaign? Well, first you need an idea for an offer, right? And ideally you validated that idea. So I know that people wanted this because I did presentations and trainings and people asked for more. And I also had this process that was proven from the last year of selling this product that I'm talking about in this new get paid everyday appetizer. The second part is you need to have an audience somewhere, otherwise you're gonna have to use paid advertising, which is a totally different conversation, but I made eight posts over a three day period, got 22 new customers, where the posts were just linking back to my Google Doc sales page here. And I sent that out over my Facebook group, my email list and even on my YouTube channel, the community tab, you'll see these posts as well. So wherever you have an audience, you can send it out there and you can start getting sales. The third thing that's really important about a campaign like this is that you have a deadline. Now, it doesn't need to be like a discount, it doesn't need to be like, hey, after this deadline, I'm never opening this product again, but you wanna have some fast action bonuses that would give people a reason to act now. And the reason we have deadlines is because humans don't act without deadlines, right? So you can see here, I have like a launch campaign, like a case study that I'm giving people if they sign up now, and also a live Zoom Q&A session. I also added a unannounced bonus so that there's some kind of FOMO built in, right? People know if they see that, they're like, oh crap, I should have signed up. And next time I know to sign up for Sean's products when he's launching it because he has these unannounced bonuses. So if I go here, you can see right here, thank you. Unannounced bonuses is the next day after it expired. And I just added another bonus, which is an email template. So it doesn't need to be super complicated, it's just an email template that I've used that has generated a lot in sales and I'm adding it as a free bonus. So those were the three main pillars of this campaign, this three day campaign that's generated $2,178 before I created anything, was just this Google Doc sales page, posts where I had audience, right? An email list and Facebook group and my YouTube channel, and then also a deadline. So this is like a countdown timer that I had, this is ThriveCart by the way, and I had a deadline for when people had to sign up by to get the special bonuses that I talk about here. Okay, that is my three day campaign. So that is the entire process, that's the case study on how I launched a brand new offer and got 22 new customers at $2,178 in sales before creating any product. Hopefully you can take this and use it for yourself. If you have an audience, this is perfect for you. You can go out and launch a product and start getting sales immediately, even if you only spend like me three hours on this campaign. Now if you found this video useful, please hit the like button. And also if you wanna learn more about email marketing and making money with digital products, go to emailrainmaker.com. That's gonna take you to my free Facebook group. I'm super active in there and I share more content around that. And that is it for this video. I'll see you in the next one. Take it easy.