 When your warm market thinks about insurance and help and assistance with insurance in general, who do they think about? Are you putting out content to let them know that you're the master in that space? Are you putting out content? Are you doing Facebook lives to talk about stories? Because stories sell. Don't be the guy that says, hey, I sell life insurance if you want to quote, you know, message me. Or hey, for everybody that messages me below, you're gonna get eight grand, you know, a free cover. Just, you know, Be transparent. Don't do a lot of gimmicky stuff. So when I think about getting attention with Facebook lives, it's stories. It's hey, I just helped Betty and Joe and here's their story. Here's why they did business with us and here's why what we did benefited them and impacted their lives. So stories sell, use stories when you're in appointments, use stories when you're doing Facebook lives and use live video nowadays to stay top of mind and to get a lot of attention because most people on your Facebook don't do live videos, right or wrong. So do them because other people don't. Successful people do what unsuccessful people are unwilling to do. Be unique. Do what other people in your space aren't doing and you'll be recognized remembered because you did things that they don't do.