 So today we're talking about seven ways to build a website that customers trust here on the journey People form an impression about a website that they go to in about 50 milliseconds So you have that split second decision to gain someone's trust You know, you're you may be asking for their credit card here in a little bit, right? So you have to gain their trust and there are a lot of things Especially when I'm online shopping that I look out for and if not, I'm just gonna press the back button and go somewhere else Exactly, which brings us to the first way to build that trusted site is to make sure your site looks professional I know this goes without saying but there are plenty of sites that look either dated or just Awful to be blunt having a website that looks professional is that that millisecond way like we may not like perceive what we're looking at We but we subliminally were like all this website looks awful or it looks like it's come straight out the early 2000s like they haven't really touched their website in forever. They don't care about their website They may not care about me. So that professional website is key now You don't have to be a professional web designer to do so. Yes It does help to hire someone to elevate your brain and elevate your presence But most website builders out there today comes with templates to help you really elevate that So if you haven't touched your website and say three years It might be time to give it that renovation that it needs absolutely and trends change really fast You always want to make sure that you're staying up to date with the trends So if it has been a few years, definitely want to update that and you're right And we're always always always on our phones. So if your website is not optimized for mobile It's not gonna look professional people are gonna open it up and immediately bounce and never ever do business with your what? Your business or your website because they have to scroll and pinch and it's just a pain and then you know what? The second way to build trust with your audience is to prove that you're actually real So 62% of people say that they want to actually see a legitimate business and believe that there's real people behind a website Whenever they go and visit it and the way that you prove that you're real is to just add some things about you and your business now You don't have to go around and post selfies and pre-off on your business But you do want to do is add photos of your location add your employees Even the about page add a nice little headshot of you and really tell your story as the business owner Yeah, people love to shop local and small I love whenever I go to an about me page on a website and it has all these great photos And it tells you about the actual website and the people behind it It really makes you want to support that business Yeah, the more that you can show you the better because like we always say people buy it from people the ways that your audience Communicates with you is huge People don't like talking to a robot like I'm sure you can recall some experiences where you're on the phone yelling representative Over and over right have a real and authentic way for people to contact you Whether it's through chat or email or a phone call make sure it's an actual person picking up We want someone that we can actually speak to and not yell at a robot for half an hour than hang up and never talk to you again Yeah, if you're having a problem or you know shipping issues you want to talk to a real person You're already upset the last thing you need to be doing is yelling into your phone and only connecting with the robot Another way you can build trust is show off who your big clients are people like to know that you're an established business And you're well known it just makes people feel safe that you're not just gonna take their money to run So the more that you can show the people you've worked with especially larger companies I know with like graph design and web designers They love to have just their companies that they've worked with right on their home page Same thing with like real estate sites or commercial development. They'll put throw their property on it You were telling me about another one that basically had that on there and even then some yeah So for example on this website, they're a commercial development company And so they did a really good job of showing off all of the different companies and projects that they've worked on But then they also take it, you know to the next step and they show off the great press that they've received as well So this is really important because it's not just you telling us that you have a great business Now it's coming from the mouths of other people and that really carries a lot of weight Yeah, and adding on to press like press is really great to do that But we also want to see real authentic people and what they have to say about your business So adding that social proof whether it's reviews from like Google or Yelp or something They've given you directly add that directly on your website So people know that hey other people doing business with you and they have great things to say Yeah, 80% of consumers nowadays are checking online reviews before ever making any type of purchasing decision So it's really important to people to hear those reviews and don't be afraid to actually still include those bad reviews Because most people actually trust reviews more if they see a couple of those bad reviews sprinkled in it's okay People understand that things happen And so yeah, absolutely include those reviews and show that you're a real business with real customers Yeah, and I love that and with those bad reviews too You want to make sure you're responding to them and show people how you're responding to them to let them know that Hey when things go bad or things go wrong because it's inevitable something is going to happen You're there to respond and make things right. That's what's super important about it That's huge because you want to make sure that your business has a voice And it's not just a one-sided story with these reviews And you're showing that customer appreciation for the people leaving those really great reviews Our fifth way to build that trust is to show people that you're a safe website So I know for me, I mean if you're about to give someone your credit card And this is a complete stranger, especially if you've never used this business before You have to make sure that they feel safe with that purchase because no one wants to get hacked these days No one wants to you know have their bank account taken over by some sketchy website Yeah, the internet is a scary place So there's a couple ways that you can show your audience your customers that your website is safe And the first and probably easiest way is to add an ssl certificate Now what an ssl does is that credit card information or email or contact whatever gets sent to the website Is jumbled up and encrypted. So if anyone were to capture it in the middle of that transmission They don't know what it is. They can't read it and makes your site safe And it also is going to make sure that that not secure warning at the top of the left browser is gone Because even if you even if you're not selling anything on your website, you're not taking credit card I'm taking like any information people still go to that website see that not secure warning at the top They're going to bounce because it says not secure even though you're not asking for anything, right Having the ssl there is to really show that that lock is there and you spent a little bit of money to make sure your customers are safe And then adding on that site seals are incredibly important things like the better business bureau or like the kaffe site seal Or like a malware scan that your site is safe The more seals that you can add on your site to show people that You're taking that extra measure to make sure they're safe the better it is for you and your visitors Yeah, it's crazy how that one little step can actually make all the difference and making your customers feel You know like they actually trust you in your business Yeah, and if you don't have one already add that ssl on your site and see what it does to your traffic and your conversions We actually have a really great video that we've done about having a secure website You can check it out right over there. Number six is display your return policy So this makes all the difference, especially whenever you're trying out a business for the first time So I know I'm much more likely to actually go through and purchase something If it's you know, I know that I can return it possibly if I don't like it So making sure that you're being really transparent with your customers You display that return policy and like this website here, you know, not only do they explain their return policy and exchanges But they also have all of their terms of service And so by you know listing all of those things it really makes all the difference with making sure that your customers can trust you Yeah, and I know, uh, do you know what a furbo is? No So no furbo, so it's like a like little video monitoring system so you can check in on your dogs and you can feed them treats as they go Um, so I actually ended up buying one and then my girlfriend bought one the same weekend Because we both talked about it and we obviously didn't communicate about buying it So I had to return one of them and what furbo did that was pretty cool Is they actually offered to come pick it up at my house first me having to go back And either ship it to the FedEx or whatever it was so I scheduled a delivery date They grabbed it and it was good to go I love when companies do that like if you buy something online And then they already have the bag ready to go in case you need to return something I'm like, thank you so much. You're a rock star. Awesome Because I'm too lazy to actually go anywhere to refund it. Exactly And speaking of transparency that leads us to number seven be upfront about your shipping costs I know whenever I am on a website online shopping, you know what you add all these items to your shopping cart You go and then you're hit with an unexpected cost All of a sudden I'm hitting the back button I never see that shopping cart again and actually 56 of customers are more likely to actually get out of there They're gonna leave that cart abandoned if they're hit with those unexpected costs like shipping So let them know upfront Yeah, and if you're popping up those random Charges whatever they're gonna think cool. What else is gonna pop up? What else is next? What else am I have to pay for with this purchase? All right So you just learned seven ways to build a website that your customers trust Make sure you like this video and add a comment below and hey subscribe to our channel And don't forget to ring that bell so that you're the first one to know whenever we post more videos like this This is the journey. Thanks for watching. We'll see you later