 10. Free Marketing Tools Every Entrepreneur Should Know About Starting a business is hard because in most cases, entrepreneurs lack enough funds to run the business as well as the knowledge and experience needed to successfully run it. When it comes to marketing, some entrepreneurs tend to skip this crucial part of their business. The others, on the other hand, find it difficult to plan a marketing strategy, not to talk of tracking it. For instance, in a bid to be the best in their industry, some entrepreneurs exhaust their funds in producing their products, making marketing difficult for them. Guess what? There are several free marketing tools you can use in promoting your business. In this video, I'll share with you 10 free marketing tools every entrepreneur should know about. This, I believe, will help you become a successful person. If you're new here, consider subscribing so that you won't miss other interesting videos like this. 1. Buffer A buffer is a tool used for effective social media management. It is used to streamline your social media post in time. For businesses that intend to build their social media presence, a buffer is a good tool as it can help you connect multiple accounts to one dashboard where you can easily shadow post, create drip campaigns and analyze the success of your post. Using buffer also helps you save time and efforts since you can leverage on the platform to help you increase your followers, engage your audience and build your brand. Although this tool has an upgraded version that involves payment, the free plan is perfect for new businesses interested in growing their online presence. 2. Canva Canva is a free and easy to use tool for graphic design. Visual content is fast becoming a popular form of marketing and a good way for new businesses to gain credibility and build a professional appearance. With a tool like Canva, you can easily create or design content for social media ads, PPC ads, infographics, flyers, brochures, beautiful slides, magazines and the likes. Canva has a variety of templates, fonts, illustrations and layouts of different sizes which can make it easy and convenient for anyone to create appealing graphic designs for their brand, even if you're a newbie. 3. MailChimp Email marketing has proven to be a more reliable form of marketing because it provides a more intimate interaction between brand and consumer by effectively nurturing leads that were generated by connecting email campaigns to websites. Also, MailChimp is essential for list building and automated follow-up. This free tool has other fantastic features like web forms, pop-ups and a basic landing page builder, all of which aids email marketing. 4. Google Analytics When it comes to making sound business and financial decisions, the role of data cannot be overemphasized. Google Analytics gives you an overview of who your customers are, what they like about you and your brand and what turns them off. When you have this information, you are better able to manage their expectations and make smart marketing decisions that will optimize conversion. 5. Due A due is a tool that offers a time tracking app to improve productivity. This free tool helps business owners assess how much time is being spent on each marketing project, helping you project time appropriately so that productivity can be increased. This free tool also comes with an invoicing and payment system that allows freelancers and entrepreneurs to build clients without hassles. 6. Survey Monkey This tool allows you to be client-oriented and learn the most about your customers by conducting surveys. These surveys help you collect consumer information, engage customers, uncover trends and seek your tangible insights on your business. The good thing about this tool is that within minutes of collecting these data, you can design, create and publish your survey, all by yourself. Also, you'll be able to analyze the results in the backend. 7. Scrapper This tool helps you pull data from a web page and export it into an Excel sheet. With a tool like Scrapper, you can easily extract contact information and compare it as data for various data research purposes, such as creating cold email lists, contact topics and other data-driven marketing tactics. 8. Google Trends Google Trend allows you to figure out what's hot and in demand out there. This tool helps you figure out what people are talking about and searching for online. Also, you can know if people's interest in something is increasing or decreasing. When you have this information, you'll know how best to channel your marketing strategy, including how to captivate people's interest in your brand, based on what they are interested in at the time. 9. Spaces When marketing your business, branding is one of the crucial things expected to be done. And creating a logo is one of the most important, if not the most part, of branding. With a tool like Spaces, however, you do not necessarily need to go in search of a graphic designer to help you out with one, because you can achieve that easily using this tool. This tool has a wide range of icons, frames, and fonts that you can use to create a stunning design. 10. Evernote Every entrepreneur knows that multitasking is an essential part of entrepreneurship, hence the need to be organized in order not to get things mixed up easily. Also, as an entrepreneur, ideas may pop up in your head at any time of the day, which is why you need an organized note that can help you keep track of things. Evernote helps you capture your ideas, inspiration and trends, and store it in one easily accessible location. This makes it easy for you to find content ideas, market research, and competitive analysis. The good thing about these tools is that they are not only free but easy to use, even without any external help or training. And with these tools in place, marketing your business becomes less stressful and more accurate.