 and I haven't seen since with any food company, especially in Frozen, people got in their cars and drove to the store with such a sense of urgency to get the products and try and try Brasi Bicek. They had to have it. They had to have it. And so they ended up, there was this frenzy that lasted almost six months. Every time a bag would touch the freezer of a retailer that bag was immediately sold, people would buy at a rate. Normally a family will buy two or three bags a week. They were buying 12. They were cleaning the freezer up until that moment. I was like begging to get shelf space, right? I was telling my story, literally the next day I start getting emails from retailers and saying, can you come tell me about you? Come present to me. We had gotten into Costco before the show and the timing was ridiculous in our favor in terms of luck because every entrepreneur's story has luck, right? This is a piece of luck for us.