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Published on Nov 28, 2017
In this webinar, Kerry Cunningham of SiriusDecisions will expose the characteristics of companies that successfully maximize their sales leads, and describe how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.
Attendees will learn: - Why the Demand Unit Waterfall approach is superior to many earlier methods - Why artificial intelligence is the breakthrough technology with which to leverage it - How combining the two can rapidly make any marketing organization far more effective