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Now TV: BSkyB's Television and Movie Streaming Challenge to Netflix

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Published on Jul 16, 2012

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Sports and movie fans, you have a new way to stream content, and its name is Now TV.

The Internet service from BSkyB aims to go up against services like Netflix, initially offering 11 different channels and 600 movies for streaming on Androids, iPhones, and other devices. Also included: Plenty of goods from Sky Sports, including soccer, cricket, rugby, and golf. Now TV will allow users to pay for single items or pony up a monthly fee, and company representatives say they hope to draw in new customers that aren't familiar with the British broadcasting network.

Of course, the company's monthly fee, at around $23, is much more expensive than that of Netflix. But even with tough competition—something BSkyB isn't used to considering the company's virtual monopoly of content across the pond—executives at the Murdoch-affiliated company are likely just happy to be in the headlines for something other than a hacking scandal.

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