 Move over CNN because there is a new TV channel in town and it's SC TV and I am joined by the founder of this new cannabis television network Josh Otton. So tell me what was the genesis of this idea to bring together I guess all the cannabis videos that are out there from all the various content creators. Yeah so we we were able to operate with the previous library I had built that prohibited over the last year with Viacom on Pluto TV and where we had about 40 hours of original programming and it did very very well. The thing that struck us was we generated about 70 million minutes watched in the year and the average view session was almost 35 minutes and so if you look at that and compare that to Facebook or Instagram which is around 10 seconds it was it was you know sort of striking and I think the reason was because we had broadcast quality content so it was an average of almost 12 to 15 minutes long multi-camera it it was purposefully created to live on a linear television or on-demand environment and the audience responded and so in that way we realized that in order to expand on what we started here it was important for us to launch our own network and so we created social club TV launched it actually last week and already it's been performing very well. And where can people find this so it sounds like you've got it on a couple of different places. Yeah so you can literally open up your iOS your app your to the iPhone Android phone Android TV Apple TV and Roku just type in social club TV and you'll get it and then we're gonna be launching on Amazon Prime and probably start a Q2 Amazon Fire we just are gonna be ready to launch a new block of programming with Pluto TV on their THC channel so we're gonna have the social club smokeout which is exciting and we're gonna have a bunch of new programs including new new new marijuana mania with burner we're launching pit my grow with DNA genetics we have a bunch of whole whole bunch of new programs it's fun. So who is deciding on the content and the timing because it sounds like there's a lot of cultural content but do you anticipate news organizations coming in do you anticipate maybe I don't know drama type of content? Yeah so you know we we don't want to be monolithic we don't want to sit there and have every episode just has cannabis in it or anything just about you know smoking or how to consume cannabis so we have different categories we're gonna have educational content we're gonna actually have an entire health and wellness category that's gonna be working with a lot of different brands and people in the wellness and nutraceutical and botanical environments we are gonna have a news channel we won't be creating too much news content ourselves necessarily but we want to partner with companies like yourself and get you guys on here to have an audience and I want to go beyond that you know it's fun I was talking to a partner of ours and you know he was going you know he's talking about conspiracy theories and this was this happened and I love it because I was like you know cannabis consumers love conspiracy theories aliens all kinds of fun stuff so we're gonna do we're gonna definitely go much broader and and try to have documentaries feature films and different categories as well you know I think that this is a really great idea because as a cannabis content creator one of the reasons you know I started Green Market Report was because I didn't like the type of news financial news that I was seeing on cannabis in the mainstream media I was tired of seeing reporters giggle and make weed puns and I really feel like that's also you know what we see with some of the other content that is created around cannabis is you see a lot of stoner stereotypes and yes that is part of it and and I'm certainly not putting that down we all love some of those characters but there's so much more to it like you said with the wellness and and there's just such a broader array of stories there that I think that that's gonna be great that you'll have that type of programming but you know it's funny the origination of fake news and nothing to do with Donald Trump the origination of fake news had to do you can go all the way back to yell that you know yellow journalism quote-unquote where they were talking about how hemp and cannabis was this scourge and it was coming from you know South American Mexico and it was doing in the devil's weed in the devil's lettuce that was the origination of fake news and it started not because of even the government it started under capitalism and it started under William Randolph Hearst wanting to own you know the entire ecosystem of printing and so he wanted to make sure that hemp farmers weren't gonna be able to compete against his logging to literally create a print journalism and so he decided that the only way to do this was to use this fear-based tactic and because he owned the media at that time the question becomes how do you guys monetize this what is the plan for that so we have advertising on supported so we are working with both mainstream and hemp brands we are allowing content creators and branded content creators to create premium channels on the platform that's going to guarantee them views guarantee them exposure and allow them to control their own adamantory so if they want to make sure that they can sort of promote their products or services to customers and then in Q2 we're going to be launching a subscription VOD for people that want to watch ad free and as well as allowing some of our premium content creators to create exclusive content you know our pitch is you know when we go to a content creator who's building their audience off of YouTube and you go there and you see that 95% of your content is not being watched anymore and no one's digging through your archives because Google wants to just keep you you know going through their algorithm number one look we're here to help you you know sort of number one monetize and surface your older content which is still looks good and evergreen and number two we're here to help you make a lot more money because we're going to get 18 to 20 dollars CPMs whereas you know you two might be giving you four to five and I have to ask so is the company bootstrapped do you guys have venture cap money how are you getting this endeavor off the ground so we bootstrapped it to date so we launched in July we you know we've got a nice roster of client services Ronan is as an agency has been up and running and so we do agency services but we are going out to seek funding actually next week is going to be our first seeking of funding so we are looking to do a small raise mostly to invest in content acquisition content distribution the technology's already built it's already up and live it's working now so it's more about scaling great well thank you so much for joining us today I'm really excited to go and check out the offerings see what you have out there again this is Josh Otten with SCTV and I'm Deborah Hawchart with the Green Marker Report thank you everyone thank you Deborah