 Yeah, 2020 really looking forward to it and it just sounds cool to me 2020 2020 was a Year full of challenges. I've got our latest generation M stem for hopefully 2020 So this is a lot of what we're looking at. We made the 2019 M and it became our best-selling product ever It was pretty exciting people loved it. It worked. Well, I'd also pointed out some of the growing pains that we're experiencing when it came to redesigning a product and running that product through all of our manufacturing cleaning finishing assembly and QC and then Came 2020. How do we change the M again? Do we change the M again for a period of time there? We would go back and forth, you know, do we do we ride out this this model a little longer? You know, or do we kind of set precedence again by doing one every year, you know That that tends to come up all the time It was largely agreed that yes We should do that again because we still have room for improvement. We were trying to incorporate a lot of new things kind of What did we learn along the way over the last, you know, few iterations from 2017 18 and 19 and How to become more efficient doing it this really truly is one of the most significant things For us as a company, especially heading into this year is the 2020 M. We were super excited to be releasing the 2020 M In fact 2020 I think it was a year that a lot of people were excited about as We were rounding the corner into 2020 Because 2020 well, that's clear vision, right? It's anticipated not just by us, but by a whole lot of the people that already have our product They're like, oh, what are they gonna come up with? How are they gonna make it better than 2019? And I don't think there's a lot of people who really thought we could do it But I'm feeling pretty good that I think we did, you know Just getting everything design wise and artistic wise to like really like flow was exceedingly difficult we started this time around on the stem and I can remember Thinking okay, let's focus in on the grip area here Can we machine this a bit more aggressively so it's easier to feel than what we had on the 2019 which you could feel but it was more aesthetic than it was grippy So we ended up going with a profile kind of like this This is kind of an earlier stage one then we got the idea. Oh, you know what? Let's put in two airports instead of one. That'd be kind of fun One of my favorite actually features is is the M rocker. I think that just kind of really Really fit so then as you grip the device and you rock it back and forth You'll be opening one airport and then the other one and kind of just changing the way that the air is flowing through the device Kind of ended up with this profile, which is what we sent out to a lot of our beta testers Some people thought it looked kind of like an owl or like an old man with a giant mustache I Guess now that you say that I Hadn't I hadn't really caught that one Yeah, I guess I kind of see an old man with long hair, right sure feedback. Yeah, I don't like the two little airports So we tried making a single like V notch And people didn't really like that one either went back to the double airport design Milled out more of the material around the airports, so they'd be a little bit easier to Obstruct them cover them up with your finger if that's what you want and we're constantly always trying to incorporate ideas from customers and whatnot and And sometimes we're slow to react and other times, you know, it's like yeah We're we're gonna do that like that that reassures us that we're on the right path put like an M Into the rocker. So if you look at the rocker, it kind of looks like an M now, which is kind of fun there's You know a lot built into this thing that most folks probably you wouldn't Really notice, you know, and I don't want to give too much away about how we did, you know, some of these features because That's top secret. We had some new equipment and we wanted to make a tip that was really optimized for production on the new equipment We wanted to kind of change up the fins a little bit too instead of just evenly spaced fins like we'd had on the 17 the 18 and the 19 We put kind of groups of them larger spaces closer together made the fins a little bit fatter And this tip ended up being our heaviest tip ever So it take a little bit longer to warm up which actually made it easier for people new to the product to initially use it Successfully without burning whatever they put inside the chamber and then instead of having spirals or zigzags We just kind of milled in some little notches in kind of an interesting little pattern I'm not even gonna tell you what it means because at some point someone will kind of figure it out We also Transitioned to a new type of packaging which I thought was kind of neat made out of cardboard fits in your pocket real nice I mean just kind of a different sort of packaging then I think I'd ever seen before I know full well not everyone's gonna like everything that we make and whatnot and I don't take that personally But you know, I try to be appealing to to most people, you know, we want them to say hey that's pretty cool but there's always that that Maybe nobody's gonna like this and it's gonna be a big flop as with most products Some people love the 2020 and I think most of those people are people who the 2020m was their first Dynabat product and some people aren't a big fan and Those are people that ended up with a 2018 2019 as a first product or We're just looking for something a little bit more simplistic in the 2019 Is a little bit more streamlined less visual things going on 2018 even less than that in the 2017 Well, it's basically a tube with a mouthpiece and our logo. It turns out the 2020 ended up being a rather large Disappointment to I'm going to say the vast majority of the people in our world It was our first year that we were going to actually have a booth at Spannabas. Left Chicago Tuesday afternoon flew to Ireland changed planes in Dublin landed in Barcelona then I got the phone call. I wasn't looking for it that oh Spannabas has been cancelled So I'm calling back home There was supposed to be two or three other people flying To Spannabas to help us work the booth. I don't even bother leaving shows been cancelled Try and get a refund on your ticket if you can One thing I learned was never really sure if like one sprinkler went off if they would kind of all go off found out The hard way that yeah, no they don't that's good something that we didn't publicize very much is the beginning of 2020 before all of the challenges with you know Coronavirus and COVID and travel and shutdowns and everything else We had a 3d printer catch on fire in our automation department and made a colossal mess About half of our building here shut down a lot of our development for a long time and when I got there You know sure enough sprinklers are still going you could smell the soot and the smoke and the nastiness and water just pouring and Yeah, that was a really terrible experience Here we are a makeshift automation department Had to clean a whole bunch of product had to reorganize everything had to literally move half of our building Just to stay operational and set things up in kind of a makeshift fashion by the end of the day today There won't be anything really left in here except scissor lifts in some of the plywood shelving for some of the Pallet racking so life through a challenge at us. We're stepping up. We're taking it in stride We're gonna learn from it and we're gonna figure out ways that we can make ourselves better faster more efficient But we actually did pretty good. We are fulfillment even though it was happening out of Jean Street here where we had that issue We moved all of that department the next day and By the following day we were shipping orders again That was the first punch to the face in 2020 I'm really hopeful that We are going to be bigger and better and just ready for action and ready to take things to that next level So the 2020 was our attempt to take everything we'd learned from 2017 18 and 19 and Make what we thought was gonna be the ultimate M 2020 was kind of one of those struggles to get everything to kind of Come together cohesively and then 2020 threw a few wrenches into our launch through a few more challenges at us It's kind of a weird design, but I actually I got kind of like it, you know it didn't resonate with everybody and We tried to listen to and pay attention to what our community was saying because some people just didn't really care for the 2020 design Okay, it looks like we still have room for improvement Let's see what we can do