virtual planogram by wow tours





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Published on Jan 18, 2013

Virtual Planogram solution for retail stores from wow-tours.net
Current State:

If you have more than one store you are quite familiar with Planograms. They help to ensure that styles match and items find the proper location, even in stores that may have differing physical traits. For years this information has been distributed through flip-books, or by flying key managers to flagship stores, or prototypical spaces decorated early for the new season. More recently some utilize sharepoint sites to collect and house photos from varied sources and events.

Consistent communication is the single most important ingredient shared by successful teams, including effective follow through, and while e-mail, road maps and conference calls are all important elements to success....there is a better way. WOW Tours has combined current technologies, with smart people to create a tool that is efficient and productive in relation to your time, talent and bottom line.

Meet Virtual Planogram, or the "VP".

Instead of flip-books we create your Virtual Prototypical Store. All inclusive, with high resolution 360-degree panoramic views of the departmental, hard aisle, or escalator well displays you would like to present. Equipped with a high-definition zoom feature your manager (or team) may take a closer look at any item or arrangement - available, day or night, at his/her fingertips.

To enhance the experience, we interconnect the views into a virtual walkthrough. Your managers and their assistants can walk around the prototypical store over and over again, insuring they replicate the layouts and design down to the finest detail. The Virtual Store is also equipped with interactive maps, highlighting the current location of the visitor so no one ever gets lost (at least none to date).

At your direction we will highlight important items, fixtures, as well as other priorities, and, combined with proprietary technology we enable voice over instructions along with running text.

Imagine your Buyer, Merchandiser, or Director of Visual leading specialists through a tour themselves: advising for proper product placement and defining seasonal sales objectives, and having this process replicated over and over again, for every manager in every store.

Additionally, a customizable feedback system allows for direct and anonymous access to ideas and comments from your teammates on the ground. Existing customers love the fact that the sales floor has a voice and this feature has proven to be an invaluable self-improvement tool for a number of partners.

WOW can host the entire project for you providing password-protected access for your employees. We understand that 'what you measure, you will improve' and collect important data on usage: by region, district, store and employee. You will know who is using the tool, when, and how often.


One stop shop: There is no second guessing with WOW Tours on your side. We know who, what, when, where, why and how within your business, and can remain current by store, department and team member. We can request and upload any content for you at any time - fluid and nimble -- and the dog can't eat anyone's work

Travel no more: The high cost of travel extends beyond airfare, hotel, rental car, food, etc. etc. as your best people are often pulled away from what they do best. Eliminate countless lost hours in airports and on the road.

Training: WOW Tours reach across your entire organization. Anyone can be anywhere at any time. Imagine a group of new hires learning from the President of your organization. While video presentation may be common, a WOW Tour is an entirely new world and will help change and/or solidify the culture within your organization.

Call us: A typical engagement includes 1-2 days shooting with 10-14 days allowed for production. We welcome feedback as well as any specific needs or requests.

phone: 503.577.0449


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