The Forge - Episode 17 (HD) "I Can't Get No...Social Satisfaction."





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Published on Mar 15, 2012

On this episode of the Forge, we chat with Jenn Lin from Get Satisfaction about how using images in social media promotes communication. We also chat with Daniel Foster of TechSmith about how to make the most out of Facebook's "Timeline", with images and video. Finally, we chat with Mike Curtis of TechSmith about five tips to become the second-fastest Snagit user in the west.

Related links referenced during the show: http://bit.ly/GCTby4

0:03 -- Show starts -- intro and what's coming up on this episode
0:21 -- Opening Sequence
0:39 -- Email us at theforge@techsmith.com or follow us on twitter, @TechSmith #TSCForge

Interview with Jenn Lin and Daniel Foster
0:51 -- Introduce Jenn Lin, Technical Evangelist for Get Satisfaction and Daniel Foster, Social Media at TechSmith
1:01 -- Background on Get Satisfaction and Jenn's role at the company
1:48 -- Background on Daniel's role at TechSmith
2:22 -- QUESTION -- Any initial thoughts about what role visuals play in social interactions and community?
4:12 -- QUESTION for Jenn -- What has your experience been with visuals at Get Satisfaction in particular?
6:26 -- QUESTION -- Do you think visuals make a difference across all different organizations?
8:11 -- QUESTION for Daniel -- Are there things that people should be trying using visuals in their socials?
9:09 -- Host -- So basically don't just say it but show what you mean.
9:27 -- QUESTION -- Jenn, any thoughts on this?
11:00 -- Example stats of how images effect the "Mint" community on Get Satisfaction, shared by Jenn
12:48 -- Host -- If you want to engage with your community the visuals you share are important
13:20 -- Example of Pinterest and how sharing images have a life on the internet, shared by Daniel
14:31 -- QUESTION for Jenn -- Are there any last comments about social and visuals?
15:14 -- QUESTION for Daniel -- Any last comments from you?
15:38 -- Thank Jenn Lin

15:49 -- Snagit commercial

Discussion with Daniel on social media shifts
16:48 -- Back to Daniel Foster and host
17:30 -- Daniel -- Facebook's timeline is shifting over to visual story telling
18:08 -- Example of TechSmith's Facebook timeline and discussing uses.
19:20 -- Host -- You have to understand what you are doing and then you must figure out what story you are going to tell.
20:23 -- Example of a good use of images on the timeline, Livestrong.
20:38 -- Daniel -- A study was done that shows that people spend the most time fixating on the top images.
21:46 -- Daniel -- Another good feature is adding milestones to the TechSmith timeline and letting users tag themselves.
23:00 -- Thank Daniel!

23:16 -- Camtasia Relay commercial

Five speedy Snagit tips with Mike Curtis
24:43 -- Introduce Mike Curtis, Information Developer at TechSmith and Snagit pro.
25:14 -- Jing is not dead!
25:48 -- Mike -- The first tip is called one-click.
26:48 -- Mike -- Hotkeys can also help speed up your capture time.
28:29 -- Mike -- You can capture a frame from a particular part of a video to save as an image.
28:43 -- Mike -- Instead of going from file, save, etc. you can instead click a tab for quick saving to word.
30:22 -- Mike -- A little known feature is the quick access tool bar that can make your process even faster.

32:00 -- Host -- So if you are working with social media, Snagit has made it easy to capture what you want and share it on multiple platforms
32:38 -- Thank Mike. Check out the new version of Snagit!

32:53 -- Close show and thank guests. Don't forget to connect with us through email at theforge@techsmith.com or follow us on twitter, @TechSmith #TSCForge

33:09 -- Run credits


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