 Soul and Patreon was made. It was dedicated to a guest DJ right here. DJ Mimi, since we DJ Khalifa knows nothing about soccer and football, we had to bring a specialist DJ Mimi herself because we are going to be talking about Afghan and we are talking about publicity as well. So talk to your friends. Good morning to everybody. My name is DJ Mimi. I can be found on all social media platforms on at DJ Mimi 254. The Melanin Queen. All right, are you going to play Melanin for us today? My chance? Hopefully. All right. What do you have lined up for us? Everything nice, good and easy. Everything nice, good and easy. What about the weekend plans? Do you have a weekend plan for us? I'm not playing anywhere this weekend. I'm just going to be supporting friends. You're going to be supporting friends? Yeah. Friends are you supporting? Name one best friend that you want to be. DJ friends. Just know that they're DJ friends. I don't want to put names out there so that they can't hold it against me. One will be like, why didn't you say me? All right. So do you think Kenya is going to beat Algeria? Okay. Soccer is not my comfort zone. Like me DJ Khalifa, but DJ, they only care about the music. So chances are tonight you're going to be watching the game with the music in the background. Commentary as you talk about. Yes. So I go with the name of Baymo. So it's Baymo and we are back with this edition of publicity. I don't know how to put it, publicity. It's a problem, Joy, for real. You told me, you want me about this, but yes, back to you, Joy. So you guys were back with our guests. Let's say we got me right here and don't want to say me, I don't mean me. We've got a guest called me and another one by her name. Her name is Bilha. And so what we discussed before was kind of what the industry is all about. And we want to touch a little bit of what the Kenyan industry is about. But before I do that, I wanted to kind of ask me quickly to talk about something that she pointed out that was quite important, which was the cinema work that you're publicizing for as well. Yes. Yes. I'm currently working with Anga IMAX Cinemas. Anga IMAX Cinemas. I believe we all know IMAX are 20th century. It's I think the oldest cinema in Kenya, but we have new branches as well. And what you're trying to do right now, as of now, is bringing back the cinema culture, because it kind of went down Kedogo. And we went and the youth went out to my drinks, and that kind of thing. It sees being like movie dates, movie dates, and after work, movie, catching a movie with colleagues. We kind of forgot that, but that is what we are. So nice and harmless. So nice. Yeah. So that's what we are trying to do, like bringing that positive entertainment back. Like you don't have to go to some other places that are not very good. Yeah. You can still have fun and still be positive. I see. Yeah. Do you think these streaming sites are to blame? The ones we stream on and chill, you know, the, the movie streaming sites that we stream on and chill, that thing and chill in. Okay. The thing that we do while chilling. Yeah. Do you think there are to blame for killing the movie, the theater culture, right? Well, what I'll say is a movie, a cinema, someone who has experienced the cinema cannot be swayed because it's totally different. The experience is different. Yeah. The experience is different. Like, I mean, walking in, you know, getting your popcorn, your, your hot dog, so that then going into a totally dark room, sitting down with other people that you might not be knowing and catching a movie like the latest, you know, what's happening in 3D, because that thing and chilling, I don't think it chimes in 3D, does it? That thing, that thing. That thing. Okay, okay. It doesn't. Yeah. Well, thank you so much for sharing what you've been doing with the IMAX cinema. Could we maybe just touch a little bit about the Kenyan market or what we're calling the hashtag KE, you know, music where there was a problem recently where Kenyan artists were complaining, ah, you guys ain't playing us on air. Man, you guys always playing Nigerians in Tanzanian, bongo music and whatever kind of stuff. Even more regular than you do play all kind of music. And you know, as publicists and as PR, how do you feel about such statements? And where can we change, according to your view, where can we change that kind of sentiment? Well, in my perspective, I think it involves everyone, you know, from the artists to the presenters, to the DJs, like everyone has to do, like DJ Khalifa said, DJs, if the music is good, they'll play it, right? So it's the artists to ensure the music is good quality, it's playable, you know. And then after that, don't just produce music and just have it on YouTube and chill. No, that's where we come in. That's where you come in? Yeah, that's where we come in. Your job is to produce the music, to be creative. And then from there, you give us the job and we reach out now to the radios, to the TVs, to everywhere that we would want. Yes, and then now the reception from the DJs and the artists should be positive. Like they should also understand that Kenyans don't just want to listen to that music. There are Kenyans who love Kenyan music, you know, they'll go out if there's a Kenyan night, they go out there, specifically to listen to Kenyan music. Yeah, so not to be biased, but then again, not to play music just because it's Kenyan. Yeah, we don't want sympathy. Yes, so there's no, right, Lumis Khevo, it's not about playing, we're not going to play music just to be sympathetic. Your stuff has to be good. Yes, so you're saying that what needs to happen is that people need to do all sorts of things. First of all, artists need to step up their game and then PR, they need to reach out to PR to come in and kind of push their music. Is that how you feel, Bilha, about the Kenyan market and music? I mean, I know a lot of Kenyan artists that are really putting in work. I know that one of the biggest hurdles for Kenyan young Kenyan artists is obviously knowing where to put it and stuff like that, and I agree with how that's where we come in, but I also very much strongly encourage artists that do not have representation, do not know how to access us to really do their best. I mean, the one thing I like about gospel artists is that they do it. They can work with their CDs in their bag, station to station. You know, sometimes they see the receptionist and it's called CD Aki Chupa, but Kesha Nakuja, Naotena, and that's one of the beauties. That's why gospel music is heavily local. They've really pushed for local in that section. So I wish that secular artists would pick up the aggressiveness that gospel artists have on that, but I do agree with how we don't want pity. At the same time, we want people to look at content and be like, that's content I want to bang for anybody. Like if Jay-Z came here and said B, which Kenyan artists are you rocking to? And I'd be like, is this kid called Kevin Grant? You know, play here. Or like Zero Sufuri, something, you know, something I believe in. I don't want to just push it because it's Kenyan. And that's kind of the same scenario we have with AFKON. We're not sure like to support AFKON, Kenyan just because it's Kenya or like it's good football. I know where the problem comes when it comes to AFKON. People are going to be placing money somewhere and it's a different bargain. But when it comes to Kenyan music, I was talking to different people because sometimes I travel across the country a lot and they tell me over here we listen to Kenyan music, their local music. If you go to Kisumu, they listen to their local artists. If you go to Kisi, they listen to their local Kisi artists. If you go to Mombasa, they listen to their local Mombasa artists. The problem, I think, maybe was with the urban music, you think? For sure. 100% the people that are complaining are urban artists. If you go to River Road, they're making money, they're building mansions, buying, you know, cars, left, right and center for rent. The number one Kenyan artist is Paul Moi. He's the only Kenyan artist who sold 100,000 CDs, physical copies. It went gold. It never crossed my mind. Precisely. Ben Githai makes a lot of money. Gospel comes second, but when it comes to urban gospel, it's trailing way behind secular. Urban artists are obviously the ones complaining because, again, it comes to design thinking when you're making music, what you're making your music for. You have to think about your consumer ahead. What are their numbers? They know who they're making the music for and those kids are behind them 100%. And there's so many. And there's so many. And they're coming up from nowhere and even cookies are filling. Oh my God, I'm the one who doesn't know this reggae stuff. I need to get on top of it. I need to learn the newest slang because there's so many you feel like you're the one outnumbered. The problem with urban music is that it's very much a niche product. So when you have a niche product, the problem is you're marketing it also in the wrong place. If you're a hip-hop artist, you're not supposed to just market it in Kenya because your consumer marketing Kenya is probably like 10%. You're supposed to market it in the continent. So you take 10% of here, 10% of Tanzania, 10%. The artists that understand this are like the Jack Roosters and the Blinky Bills of Kenya. They know that their music is not popular here, but they have some market here. So they play here, but they are constantly traveling where their market is. So that's one of the problems. Obviously, Tony Nhaduna is making a lot of money and he's not just making a lot of money. MJ, our very own MJ. And he's traveling the world as well, selling that because it's also an exportable product. When you're rapping and you're competing with Chris Brown and Jay-Z, like a Kenyan rapper because that's what we are competing with. What are you offering that's different? With reckless, I can say what is offering that's different is his slang. It's Kenyan swagger. What are you offering? You're coming with Jay-Z pants, but you're not a Jay-Z background. But I think that you have to have an X factor. Yes, X factor is the rate. You can't just be like, oh, well, yes. Tim is not on our side, but before we end this, I'd like to talk about what are some of the publicity campaigns or that you saw in the recent past that really stood out for you? For me, so I can mention local and international. This year, I like the Wakadinali Kovu challenge. If you go to Skawakadinali's IG page, you'll see lots of Kenyan rappers. I didn't even know there were so many female rappers. There are so many. I mean, there's so many on his IG. So that was a very good campaign from the Wakadinali team. Something to learn from him. For sure. And the fact that they were doing it on low budget, zero budget, they just released a song and put it on YouTube and said, yo, who wants to rap? And again, because the Wakadinali nobody thought they would come on board and then Calligraph joined and then Kashi joined and then Kevin and then everybody's on top of that. Then PlayKE this year was dope, obviously, but he needs to continue. Last year, I made Kenya Challenge is the one that took home for me and obviously internationally. It's the Thanksgiving campaign that happened in America, in conjunction with YouTube to the Puerto Rico country, where basically they donated what they did is like, Puerto Rican artists decided to donate money for their YouTube views that day to charities of their choice. So if you went to look for Jay Balvin that day, it was support domestic work. I'll definitely look into that. Let's get some from me maybe as we proceed. Yes, for me, what stood out was the Chukua selfie. I really liked it because it had like an educate. It was an entertainment. It's powerful. Yeah, yeah, but I don't know where it went. The one that I learned from is the Hooduma number because I learned like what not to do, like don't force something, don't force a campaign on people. You should let people like what a publicist should do is put out a good image for what they're pushing, and then people will definitely jump on it. So publicity was lacking in the Hooduma number campaign. Yes, yes, yes. And it was like Chukua ama, you know, like it's a threat. Yes, that was lacking and from that I learned what not to do. So at least we got positive ones and we got negative ones that we can learn from. Let's listen to the DJ. Do you have a publicist? Yes, I do have one. He works for MediaMax. He's more of a publicist, I think he's more of a PR. So he's like, yeah, like promotion and everything. Is it working for you so far? Do you feel like it has given your career a push? Yes, it has, because this is somebody who believed in me when I was starting a big gym for like six years right now. Then I took a break in 2017 and anybody who is in hobbies knows what a break can do to somebody's career. So coming back, you really need to you really need to have your head there. It's not that easy and it takes a lot of efforts from everybody who is supporting you. So this person has been with me since I started and even when I decided to come back, he was still willing to be here with me. So traditionally publicity works. Yes, it's time for the moment of truth now and it's time for the game. So Joy, should we do this? We should do this, we need to do this. We need to do this. Yeah, we got to do this. Thank God it's ready. This is what social pride is all about you guys. The reason why we do call it social, we don't just sit here and socialize, we actually socialize. We play music, we talk, we play games, only a couple other things missing. And most importantly, we bring social media to the television and yes, today we have the Afghan challenge and a reminder we are going to be a TRM today. Just activating the fact that we are going to be live or Afghan is going to be live on channel one KBC channel one and the hashtag is Afghan ECO KBC. Don't miss a match and please tell us who you're supporting Kenya versus Algeria and where your money is at. So the game is quite simple. So we are going to be putting pictures on the screen, jerseys of teams that are going to be at the Afghan and your job is simple. Just tell us which jersey belongs to which team. Is you ready? We'll try. We'll try. All right. And you better miss the Kenyan jersey, please. You better miss. All right. So this is the first one. I'm already lost. I'll try, send it off. Pass. All right. That was simple. It's Angola. All right. So zero, zero. We have zero, zero. Let's get to the next one. This one is tough for sure. But just try. We have 50 something countries in Africa. Just pick one. I wish they could draw a flag on the jersey somewhere. This is a hard game for ladies, man. No, I just I'm looking for a clue in the paper. Just pick one country from out of the 54. It's West Africa for real. For sure. Algeria. West Africa. West Africa. West Africa is a country. No, a country in West Africa. I've learned one word for real. You know. Oh, you good trial? Yes, my name is. All right. Is that because they have raster colors on the jersey? All right. So one more. We are. We are. All right. Let's move on to the next. Ah, this is one, one, one, one, one. What's your answer? All right. All right. Let's move on to the next. DRC. Oh, sorry. Am I supposed to play? Sorry. Yes, dear. All right. That is a spoiled vote. Let's move on to the next one. I removed myself from the game. It's you, too. Yeah, yeah, yeah. You're a white in your gold keeper, right? All right. Just sold the bikes to you. You're just sold the bikes to you. Like this. Oh, you're a white in your gold keeper. Uh-huh. But we are looking for the country name. All right. It's simple. This is also. This is Gini. So it's, it's, it's doing from here. You can see the flags. Yes. That's why we had to hide it. All right. Hmm. This is the big, the type breaker now. Kenya. I wish you resisted. What about what you want to answer? Kenya. What is the name of the player? This is a type breaker now. Here it is. So, what is the first name? What? Yes. So three, one is, three, one is the score. Like, do we have another jersey to show? This is a simple one. Just look at the faces and the size of the bodies. Algeria. You, you're really insistent on Algeria. Algerians are like Arabs, by the way. Arabs who come from Asia. I'm an Egypt. No. But you said look at the faces. So it's probably with African Congo. I'm just throwing out names now. Mali. It starts with an M. It's Mauritania. You never imagined. So how much is the score right now? It's three one. Who's three? She's a three. But at least you got Wanyama. At least you got Wanyama. Do we have another one? All right. Can do this. Hell no. It's a southern African country. Hint. Me? What's your answer? Wow. You're a cheat. No. Maybe I'm not going to give you that one. The score line is three two. We're not going to give you that one. Do we have another one? Hey, he moved. Hey, look at those thighs. Hey, my friend. If you're hit with those thighs. Let's see. Let's see. I know this color. Agana. What's your answer? The DJ got it. It's Uganda. Yeah, it's true. Actually the colors. Yes. So Uganda. So it's three two one. But she hasn't been played. Producevating. So do we have another one? This is our last one. So if you get this one, it's a draw. If she gets it, it's a... Yeah, so you guys make it good. Make it good. There's a time these guys were carrying money in Kuala Lumpur. She said... She was not going to say it, but she'll say Zimbabwe. So I think it's a three three. So maybe you can shake hands. Just not I said Kenya. Me is the winner. Loki. Loki means the winner. But it's a three three. So we've come to the end of this. All right. So it's about that time. What is that one advice? One piece of advice you can give to an artist out there coming up today on the come up. Use digital to your advantage. Use digital to your advantage. Distribute on digital for free. Put it on YouTube. Promote on Facebook. It's like 2000 a week for a budget. Like don't just sit at home and say I don't have money to pay Bilha. I don't know where to find... Mimi or DJ Mimi or me. Yeah, I'll get one, two, five, four. Promote it and then eventually they'll get two minutes time. Then they'll be like, okay, let this all send me the three days. All right. So promote on Facebook and IG. Promote. Use digital platforms to your advantage. Knowledge. Okay, I'll give a quote that I'll leave with. Doing business or building a brand with no publicity is like a man winking at a lady in the dark. You're the only one who knows what you're doing. Nobody else. So, yeah, always have that at the back of your mind. My example. Promote to my face. What she said. Oh, hey. Hey. In the south, here too. All right. Have you enjoyed any other... For me. As we wrap this up. Man, you know, I don't know. All I can say is the best thing to do is always listen to the pros in your industry. If you've got people in your industry that are good at what they're doing, always learn from them. And like she said, don't try and do things by yourself. You're the one who's going to know what you're doing. As guys, you're just going to be like, so who's that again? And you'll be there like, I've been toiling for years. I've been out here. I've been doing music for 10 years. Right. So that's what I'm going to say. It's been a blast actually playing the game for AFKON Challenge. You guys, yeah, you saw how AppoMotion machined what Kiddler was about. Football is not exactly my strength, not exactly my forte, but you know, it's still an amazing game. We still stand to learn a little bit from Kenabari who are shoving it down our throats, my forte. But it's all right. You have to support your country. Are you guys for short, by the way? Support Kenya national team, not only KE music. Me, I support KE music and our national team. All right. Yes. I have to check the lineup. But mine is a sympathy one. Stand and guide me. No, because I'm here for patriotism and with light. Because it's a good defense, but who am I lying to? All right. So there's a question coming in. My director tells me, let me just find it. So the question is to our guests, why are our artists not like participating in these things like the AFKON making anthems for our teams? We have comedians like Eric O'Mondi coming out to do the job of the musicians. Well, to be honest, we're very, we're not united necessarily. I was thinking about this the other day when Agor Maya were playing, I think there's a kafa, and then they were like in the airport somewhere sleeping and no one in the creative industry was talking about this. We're not necessarily united. We almost feel like everyone's plight is everyone's plight. Like we have our own problems as artists, players of their own problems, film industry has their own problems. I mean, we need to be more unified. And secondly, obviously, it's because the teams have neglected to do their job. People are not being creative. People are not looking around to be relevant, which is a huge problem. Yeah. And it's obviously trying to be relevant. All right. Me, what do you say about this? I think I'll agree with what she's saying. And also, like maybe they already had their strategies in place. Like, yeah, they knew what they were doing and AFKON was not one of them. Yeah. So they're sticking to what they plan to do. All right. So what you're not saying is instead of somebody looking for a wife, I'm going to invite you to AFKON. That's your video, yeah? We can put it like that as well. All right. Anyway, thank you very much for the insight. We appreciate it so much. And a quick reminder, we are going to be at TRM. The whole Y-to-Y-4 team is going to be at TRM, activating AFKON ECO KBC Channel 1, our mother channel. The alternative games are going to be on Y-to-Y-4. AFKON ECO KBC is a hashtag. That's right, you guys. So do stay tuned in. And I think it's Val, who's going to be with us over there. Yes, Val is on the ground right now. Right, Val is on the ground right now. So you guys, do stay tuned in. All your football heads and all you people who want to learn like me, do stay tuned in. My name is German Shacha once again. I think we have come to an end of Y in the morning. No, no, an end of this particular segment. There's still that Kalei football. Val is asked to tell us something from the ground as well. She has to tell us something. And then we shall maybe come back and say our goodbyes to you guys. But until then, my name is German Shacha. You can find me on join.com. Shacha and all social media platforms. All right. And the fans are saying, how can they get a hold of you as well? You didn't give them your social media handles. So maybe me, you'll go first since you have the microphone. All social media handles, me, Mwangi. By the way, you guys, me is M.I.H. Yeah. Send a message. See you later. See you. Yeah. Please. Please. On IG, I'm Miss Billy254. On Facebook, I'm Billher W. Ngaruya. Billher W. W. Ngaruya, yes. All right. Thank you very much for sharing that with us. All right. What about you, my assistant, before you get to talking with your fingers? DJ Mimi to fight. DJ Mimi to fight. Mimi is in like, where? Mimi is in where? All right. So everybody's represented, she's represented the 254 and she's going to be taking you through this break. Then we'll be back with tomorrow morning. It's very more for me on every social media platform.