 Welcome back everyone and today we have a new update around the social posting. Now if this is something that you're looking into or you feel that your account may benefit from, we'll get straight into it. But obviously it's worth watching to the end to see the interactiveness between the accounts and the benefits that social posting can have if that is a direction that you're looking to expand into within your marketing, especially with the platform's restricting of visibility off the site as well as the limitations on the promoting off-site for free. So let's get into it and we'll have a look. Okay so let's have a look. So this is the post that has come up on the eBay Inc.com site for news and innovation. Excuse me. We will drop the information in the link in the description for you if you want to check it out for yourself. And this is around the new AI social media posting description, the caption. It creates the caption. Like you have in your item description within your listings, they've now introduced AI for the caption. So it will try and gather the most beneficial hashtags and keywords from your listing and pop them into the description for your social media post. Now this may or may not be beneficial to you but we'll go through it and we'll show you how that works. So the post came out actually in December, December the 18th. It doesn't seem to have been covered too much but I think the benefits of this have been overlooked. So let's go through it. So basically what it will do is as it states on here it says for eBay sellers social media can be an invaluable tool for publicizing, promoting and popularizing their listings. But figuring out the best phrasing can feel challenging. A new eBay feature powered by generative AI makes the process for of drafting a post as easy as clicking a button. We're excited to announce AI generated social media posts. The right social media content can help direct potential buyers to listings. It can connect people in online communities, catch the eye of those who aren't even actually shopping and make an individual listing stand out. eBay's product teams are always working to create innovative experiences for sellers and our long history working with AI allows us to take advantage of new developments and create new opportunities for sellers including optimizing social media exposure. When sellers visit the social page in the seller hub under the marketing tab and start creating the social post they will see the use AI caption button next to the text entry box. When adding a social media caption our generative AI crafts a post about the item being listed including hashtags and emojis. The seller can prompt the AI to rewrite captions and also manually customize to include any or any all or none of those extra features. Once published the post also includes a link to the listing along with the image of the item to attract new buyers. Now this is really really good. Don't don't be frightened off from it. It is a great idea. Now as it says this feature is fully available in the US, UK, Germany and Australia allowing sellers to share individual listings, categories, promotions and stores. We're seeing a great response from early users as they would say. Sellers love the new feature with one writing just wanted to say that the generative AI feature in the ebay social posting tool is a major game changer with social sharing. It also states coming soon is an additional enhancement auto posting. Now that's massive. Sellers will be able to choose to automatically post their listings to social media as soon as the listing is published with no additional action needed. This is just one more way ebay is leveraging innovative technology to help connect people and build communities to empower economic opportunity for all. Now we need to think about this. Now we know that eventually ebay is going to start charging us for posting to social media. It's just a matter of time. We know this but on top of this we need to make the most of this opportunity whilst it's here to trial it, test it, see if it works for you. If it doesn't work for you, it hasn't cost you anything. There's no extra hassle. All you're literally doing is going to the social media and making a post, clicking on the items, clicking on the specifics, the shot, the category, whatever it is you want to promote. It will come up with the hard work for you. You don't need to do it. It's no brainer. Now you might be saying I don't want to be managing a social post coming in on my personal page on Facebook or Instagram. Well okay, don't use your personal account. If it's Facebook you can easily create a business page and then all you're doing is posting through the business page and then you don't have to mess with it on your personal account. Why wouldn't you benefit from it? Now the thing with that is it depends what you're selling. If you're selling local then fine. Great, not a problem. If you're selling international, great. Again, not a problem. All you're doing is creating exposure to your listings. Now you're drawing the traffic into your store. It's not costing you anything. Now at the moment, yes, you have to create the the post to some degree but as it's stated, coming down the line is going to do it automatically for you. So if you can get used to the feel of it, get the trial of it, see what you like. When it comes to the point of automated, when you put your listings up the work's already done for you and it's extra exposure. Now for those that do or do not understand anything about SEO, quite simply the exposure on the search engines, the power it gives, the placement it gives within search on Google for example, the more power behind, the more things that link to that listing gives it more oomph in the Google search engine. So for example, if you have a listing on eBay and it's not connected to anything, you're not promoting it, you're not anything else, you just literally click and list. There will only be so many roads on the internet leading to your listing. Okay, so just think of roads leading to your store, your shop. Now currently your shop is in the world of eBay which is like an island in the way it is now because they've stopped promoting, stopped pushing listings out into the ether onto Google. As it would seem, you go to Google and try and search for something, you look in shopping, there's no eBay products up there. I mean I don't know what's going on with that, well I do but let's not go there today. So what you're wanting to do is you're needing to build connections to your listing. The more connections are leading to it, then the more powerful that connection becomes, that initial listing becomes within the Google engine. Okay, so pumping a link to Facebook, for example, onto a Facebook page of that listing, you've got a reputable link which is Facebook which then if it's creating the hashtags and the keywords within all those keywords, all those hashtags create new roads in, new avenues to your listing, making it more front and center in the search on Google. Okay, so that's basically what it's all about for those that don't understand SEO. Now this is a very simplified version, there's a lot more you can do behind the scenes if that is your intention or you wanted to look down but today's video is just about the social media side of it. So as I say we've got this here and I'm going to go into the the social media page and I'm just going to talk you through, walk you through creating a listing. I'm just going to create a product and just make one up, get it into my listing and just to show how it works for you. Okay, so here we are, so when you're on your seller hub page, you go to your, excuse me, across the where it says overview, orders, listing and then marketing. Now if you just hover down to social new, when you click on that it will bring you to the social page. Now below here you can see there are options of Facebook, Instagram and Pinterest. Now I've linked up Instagram and Facebook for now and that's all we need for this and you can see where it says create a post. Alright, so from here we're going to click on create a post. Now we're going to choose for myself, I'm going to choose Facebook. Now you've got a choice, you can either do listings, category, shop or promotion. Now for example promotion, I don't have any running at the moment but you could choose one of your promotions if you've got a markdown or if you've got a discount off etc, you have that option. You have the shop that you can select, you have the category. So you can select if you've got a range on, oh let's just say toilet seats or men's clothes, jumpers for example or caps or CDs, whatever it may, whatever. You can select the shop, select the category and then you can promote the whole category. Now for the sake of this listing I'm going to create just a specific listing just to give you an idea of how this is working but I personally am probably going to start promoting either the shop or the category at the moment because if you were to generate a lot of traffic and you want to sale of course but if you are generating traffic the more views you get which is great if those views don't all turn or if the majority percentage on average are not converting as many as you were before you're going to bring down that items sell-through rate. Now remember that's important on platform so in order to get more exposure, more strength on externally that's great but whether or not you want to do it to a specific listing that is your choice but remember the more traffic you drive you need that to sell because if you get too many views it will bring that sales conversion down and too many of your items being listed within the sales version coming down will then affect the store and the accounts overall sell-through rate and your sell-through rate is absolutely key. Okay so let's just go with a listing for the sake of this one now from the listing you'll be able to search for a specific item which we'll do here and then from your list you will select the tick box of the item you want within the listing and then click next at the bottom right once you've selected that you'll then be presented with an image of the listing the main image from the listing now you can add additional images if you wish you can add from anything and every time you click an additional listing it will add all those from there and you can have up to four images okay so you can select or you can delete them as you wish from that listing now from that point you then have just below here the create caption and then to the right use AI caption so let's just click on that and see what it comes up with so it's writing now it's come up with three different ones uh get ready to rock and pop with our job of bundle job lot bundle of 12 cds music albums and it will pull information from the listing now as you can see you've got three different versions and they've all got hashtags to optimize the power on the other social media platforms now you may like one or more of the others and you see as you can see here you can actually uh click drag across if they say a part of that you want you can copy paste it to a notepad and then take out the section you want and then put it in the one you choose so let's just say we choose that one just go for the first one for the sake of conversation so yeah we want that one so it submits it puts it in the box there for you now right here you can change and add more things to it so you might want to add say hashtag rock or hashtag compilation you don't particularly like let's say i'm not a fan of that one because let's just take out the other one for sake take a conversation but you get the gist you could take one out you can then jump change you can add some more in and if you don't like quite the wording that's on there or you don't like the the the icons you don't want the uh silly little icons in there don't like emojis that's fine no problem take them out and then from there you can either schedule the post at which point you can say when you want it to post if you don't want to post too much and then schedule it or you can just press the post button and that's it that's all you have to do it's really really simple now the benefits of this way way way out way the time you put into it if it's done right this is free remember that this is free promotion now you may have a facebook page or an instagram page that you don't have followers on or you don't have hardly any or you know and that's fine that's what the hashtags are for that's what the key words within it are for so when people are on facebook and they are typing in and they are searching these sort of things will start going into facebook's algorithms and i mean we all know how much junk comes up in the feed on facebook but we all are guilty of clicking on somewhere along that row and then of course obviously you get taken to that link so they will see your listing or your category or your post you may gather some social influence and followers from there it's a no-brainer it's worth doing it's worth trying just take out 15 minutes a day that's all you need 15 minutes if you picked one of your listings and said or one of your categories or whatever is you want to do and you said today i want to create a post now you may not get traction straight away remember this but it will gather in time now also understanding seo is it can take on average up to 30 days for an outside post which will be classed as a backlink which is the term they use for it is backlink in it's creating a link in the background which is over on facebook or instagram and it can take up to 30 days on average for the google to do its crawling of the the internet gathering those links and those webs yeah know those threads that are taking it to different sites and then it indexes it once it's indexed it's saved that strength will only gather speed the more people look it will gain interest it will gain power and then the more that your facebook page gains power it will push more out more people looking will then push more to your ebay page it sounds like a lot of work because of what i've just gone through and i've carried on a little bit but it's not it's really really simple and for the sake of one post a day what have you got to lose for just 15 minutes to try it if you do it for a month one a day after a month you've created 30 posts so that's 30 more links 30 more opportunities of someone coming to your listing and that's if only one person sees each of those posts let's just say two or three people see it in a day that 30 becomes 90 opportunities and as the next month goes on you do it again that becomes 180 opportunities for new posts the more traffic coming in the better chance you have of selling and those posts at least for the first link and to my knowledge they are not classed as promoted listing standards so you shouldn't get charged a fee they shouldn't double dip you i can't hold my hand on my heart and say they won't we can always watch and see but from my understanding of it it's worth it it's worth it so give it a shot give it a try see what you think if you have any answers or any questions or any thoughts on this drop them in the comments below if anything has become of interest to you or anything has given you some insight don't forget subscribe button just below comment like share let's get the community in on this let's get them to have a look the more information we can gather and pull back the more results we can have the more we can see is it worth it for you everyone's going to be different but it may be beneficial to you and what have you got to lose by just trying all right guys don't forget keep it real and i see you on the other side take care