 Hi. Hello. We are Play Nitride and welcome to our booth. Please introduce yourself. Yeah. My name is Serena. I'm the marketing team member. And hi. Hi. I'm Falcon. I'm leading the marketing division and welcome to our booth. Cool. This is a huge display. What's happening here? Oh yes. Yes. You can see here this. Actually we have three kinds of different microd solutions. And one of them is pixel-line matrix. This is pixel-line matrix technology. We transfer microdichip onto the PCB backplane and use this way to tile into any kinds of large signage board in any aspect ratio and the customized displays. And like here you can see. This one is 166. This is the modular display. And here's the resolution and the pixel page is 0.833. And we use 324 pieces to tile it. Actually we have different kinds of solutions like 0.43 mm, 0.75 mm. That's all can be customized. Nice. Yeah. And you can see the contrast ratio is really good because for microd display the advantage is to be such a large signage board the black ratio can up to 98%. So the contrast ratio is really good and also the brightness. It can over 2,000 nits easily. Nice. Yeah. That's awesome. So what's happening here? Yeah. Okay. And this is the AR application. This is the second solution for us. You can see there this is the panel microd display here. There's a panel there. Yeah. This is the SPAIC. It's 4,536 ppi. You can see it's full color, full HD resolution and the brightness is really really high. So you get a full HD and a half inch. Yeah. Yeah. Only 0.49. And it's very bright. How bright does it get? It can be around 150k. 150k nits. Yeah. Is it full color? Yeah. Full color. And you have to put this in front. Yeah. Because it's too bright. Yeah. And protect my camera. Yes. And this two module is made by this display. We embedded the microd display here as the light engine as the light resource. And it can light to the wave guy and reflect back to your eyes. So you got a wave guy going on? Yeah. The wave guy is from our partners, but sorry we cannot disclose. But you can see these two modules, there's a little bit different. This one is one dimension pupil expansion and the other is two dimension. All right. This one is two dimensions. Let's go jump in here. This is the state. The FOV is 48. And you can see the FOV is wider. It's a wider field of view. Yeah. Wider field of view. I'm trying to focus on the other. It's not really easy to take a picture. Yeah. I found it. Yeah. Huge. Huge display. How's the quality of the full color? Quality. You can do... There are the specs, huh? Yeah. Yeah. Here's the specs. Is it mass production? Yeah. Yeah. Of course. It's already mass production? No. Not really, but we have sold to several customers for their evaluation. Evaluation is cool. But I want to see millions. Everybody should buy it, right? Yeah. How far in the future is that? In the future. We will say soon. Soon. But please give us a little more time. We are working on it. All right. Is this the best micro display demonstration? I won't say best. Because they still have some space to work on, to be better. There's always have a way to go better. Nice. Yeah. It'd be interesting to see some awesome applications come out of this. Yes. Yes. Maybe AR, the AR future. Yeah. So please follow us. We will be better and better. All right. Yeah. And also this way you can see this is our... You can take the video like this. You can see. Wow. It seems to be invisible display. Wow. Think about in the future. The display will be invisible. So there's a transparent display. Yeah. Yeah. Transparent. Another display. Yeah. So there are so many different kinds of applications you can imagine in the future. Hey. Shark. Yeah. Shark. Wow. It will jump to the front screen. All right. 1960 by 1480. Also sell to customers. So you've been busy the last three years, right? Yes. Just a lot of things happening. Yes. So many things come to small volume mass production. And also like this way you can see the transparent display and with touch function. And you can see here the ambient light is so bright. But you can still see clear picture of our display. You can see here. I showcased the animation here. But you can still see the background. You can still see the decoration. And that's only because it's micro LED and it's very bright or? Yeah. That's so bright. It can be 1000 nits easily. And even the peak high is 3000 nits. What do you say? 33? Oh 3000 nits. 3000 nits. Yeah. The peak high can be that high. Nice. Oh. Okay. And you can see this one. This is a high earring transparent display. You can see the no matter the color, the brightness or the controversial. It's so good. This is our latest version. And we are going to use it as to go to mass production. Nice. Mass production. How soon? We are going to. This is pretty close. Pretty close. We are doing now. All right. Let me go around here. Yeah. And also here. Oh, let me, they are there. Okay. This is a wall of wearable watch. Yeah. And micro LED smartwatch. Yeah. Yeah. Yeah. And not only we can produce, we have the technology, not only RGB, also quantum dots. So some of the watches is made by quantum dot technology. So you can see it's HDR. So HDR micro LED smartwatch. Yes. You can see the spec here. If I wear this, I'll be the, I'll be the star of the show. The smartwatch is big. Yeah. 256, 256. Yeah. 24 bit. Yeah. Just to get even nicer colors. Yes. The color gamma is 120. And one thing I guess is maybe it's going to allow for extra brightness compared to other smartwatches. Yeah. Yeah. Yeah. The brightness can up to 4,000 needs the peak high. Nice. Yeah. And also you can see here, we can, you can get closer to already display. This is also be tiled. I always like what you just take the video. This is, that one is that kind of blue watering waterfall, starring waterfall. And this one is another peach size, it's 0.75 mm. And you can see closer, it's almost seamless. And the contrast ratio is really high, almost unlimited. And the color and the brightness, that's all perfect. Nice. And here you can see, the display can be any kind of different type, even like a cube. Wow. And it can be like a figure to put your maybe several images, photo album into this kind of cube. I want the cube like this. Yeah. So a lot of your technology is coming to mass production, mass market. Yes. What is a challenge to bring something to mass production? Yeah. It needs huge factory. Yeah, I think that for the production, it takes time, step by step. Because in the beginning, it's a new technology. So when we start, just like already before, so the beginning time at the beginning stage, everything may be expensive because there's, it's not with a lowland scale. And so that's why the first micro D product will be the TV with very luxury TV. After that, because it's start production, then we can get better experience for the yield and also make the volume become bigger. With a bigger volume, the cost will be reduced. And then you can penetrate to other market. So we are also talking to the automotive and wearable. And in the future, we'll go for the other applications like signage or also maybe for the monitor and even go for the mobile devices. When you make a huge factory, do you need to partner with or who's going to make it? Okay. How do you make it? Who's going to wear and where is going to make it? Okay. So Serena already introduced that there are different using different background technology, PCB, TAT, silicon. So the business model will be different. So for PCB, maybe we'll have to do the business by ourselves and we can sell either the PCB module or we can sell the whole system. It depends on our customer's requirement. And for TAT, that needs the TFT makers, their help. So we work with TFT makers to produce for the TFTs, for example, like transparent displays and also others like wearable displays using TFT-based technology. And then for silicon-based technology, then that also works with partners. They design the design house, design the background and play nitride. We do the transfer, make the microad, transfer onto this display and make this tiny display with very high resolutions and then to our customer to make the real AR glasses. So for example, I get one comment here. It says, can those play nitride microad displays work in something like RUZIX glasses? So potentially it could be some partner this or that that could make end product and hopefully soon that people can buy. Yes. As I said, the first TV, microad TV from Samsung, it's already, they are already selling in the market. Of course, that may be the price is high. And then I think AUO already announced they will have shipped the microad wearable devices to their customer. And this year, you can buy a watch, a microad watch. And then for the automotive, because everyone knows automotive takes longer time for verification because we need to make sure the safety and everything to, so this takes longer time. But we believe like 2026, 2027, then you can have a car with microad display. There's a comment that says that transparent display is good for automotive application. Yeah, actually that's the first, the demo when we bring to these car makers, they get very interested in this technology. So it's very good. Of course, we know there's already in the windshield or the window, there's it's transparent, but there's not no display there. So of course, this is one of the idea to use the micro transparent display a microad. In the future, as I know for the in the future, it will be the autopilot cars and the whole the interior design copy design will be different. So transparent can help them to enable other ideas to maybe in like five years later, the car will all look different. In five years, I want to call an Uber where I can decide to pay without ads. And if I if I want to have a free ride, boom, they'll be advertising on my window the whole way, but it'll be for free. Maybe, but it depends. I don't like ads. So maybe, yeah, maybe you can choose and also some entertainment and also maybe the car looks like the more like in the movie night like so if you don't pay for the Uber, there's ads. But if you pay for it, you can watch Netflix. You can watch whatever you want. Yeah, that sounds better for me. So you make it ready. I'm just talking. I'm just a YouTuber, but you can work with a car company. Did you come here and say, okay, the car is coming in 2026 and we want to have three million pieces? Yeah, that's we're working now. So but maybe, yeah, but maybe not three million in the beginning because that they were for the car makers, they were introduced a new technology for their higher model first and then penetrate to all the models. So maybe everyone can have this kind of the cars design within 10 years or say 20, maybe it's the 2030. At that time, most of car need to become the EV car. So then combined with micro ID together, micro ID also can help to saving the power. So it's good for the EV cars also. I love this late week. It's the coolest conference and all these displays are so amazing. But I don't want to wait 10 years. I want to have these stuff like, you know, one or two years is okay. Is it okay if I say that? Is there any way to speed things up? Maybe somebody comes and say, I have a lot of money. I don't know what to do with it. Like that's great. Oh, I can bring this to market one year. Yeah, because now there's no, as I said, the scale is not enough. So everyone, every material, every component, they say, oh, you don't have enough scale. So we need to sell you very expensive for our materials vendors or equipment vendors. And then so more like it's more like a volant or say chicken and egg. You need to invest to get a big volant and then and then big volant and get cheaper. But it cannot start very soon in the beginning. So of course, if there's someone who has a lot of money and then he can afford it to speed up this, maybe two years, then everyone can have micro already. That's also my hope. Some of these companies over there are very, very big. I'm talking Samsung, LG, BOE and all that. What is your role? How big you're going to be? Are you going to be the next giant billion, multi-billion dollar company? Do people come here? The specialists who are here, do they come to play nitride and say, oh, you're the best. You're the leader in a bunch of things? Sure. For the micro ID, we're the leader. And I can say the most, I think some of the booths, their demonstration, the micro ID is from Plain Nitride. And also the transfer is made by Plain Nitride. So we are the leading company for the micro ID, including the chip and also the transfer, all the technology of micro ID. And we are not sure if we become a giant in the future or not. It depends on the market change and all the positions for everyone. But we want to be the best technology provider for micro ID and to give everyone the best viewing experience. The way you transfer is that the future, or there's some people suggesting different ways to do? Still, there's lots of different transfer technologies. But for us, we won't say only one transfer technology is the best because, for example, to transfer the micro display is 4,500 ppi. You need one kind of transfer technology. And for PCB and for TFT, the big plan and also the pixel density, they are all different. So we will use different mass transfer technologies for different back plan or different applications. And the Quantum Dot, it's a great partnership to have? Yeah, we have very good partners who help us to build up using the Quantum Dot color conversion. So Quantum Dot is also a solution for micro ID because the Quantum Dot can provide even better color gamut and also it can help to help some of the red color micro IDs because the micro ID red is using one kind of material and green and blue is another material category. So for us, if with two different materials, it may also take more time for the process and the integrations. So Quantum Dot can help some of the technology. And also for the micro displays, very tiny displays, Quantum Dot also plays a very important role. So we can have one small display to become full color. Is there printing? Well, it depends on the pixel density because printing, there are some limitations. So we can use printing or photolithography, just depends on the displays, pixel density. So you can work with that too? Yes. All right. So you are compatible with many companies here. You're working with them? Yeah. And they're talking with you? Yes. So we think, oh, everyone is our partner and we want everyone to join to develop micro ID so maybe it can help to grow the micro ID business very fast. Not just one company, pretty nice, right? Yes. We believe we work very hard for micro ID and we believe we are the best for the technologies. But it's just a small company. If we want to make micro ID affordable for everyone, I believe everyone should join to work for the micro ID. How expensive is it to make low volume four by three aspect ratio displays for retrovaming of those micro ID displays compared to LCD, which is stock on 16 by 9? Wow, that's a very specific question. It's hard to answer right now, but we just give you a reference, the Samsung, the wall micro ID TV, it's roughly 100 inch and the price is about $100,000. Okay, $100,000, but you're talking about some huge, huge micro ID. Yes. I was just talking about a little micro ID for video game machine or something. I'm not sure. Yeah, but I just want to say it's kind of expensive now. So we don't know what will be the real price for that kind of spec. You need to be real to do the feasibility and do the real details calculations, but it will be much higher than LCD right now. But for our roadmap, we will drop the cost 50% year to year. So why 50% cost reduction? All right. So in five, six years, it will be nearly free. I'm talking it will be cheaper, hopefully. Yeah, hopefully. And how about the somebody's asking 0.43 millimeter micro ID can scale to TV size? Yes, of course. Actually, our demonstration was TV two years ago. But unfortunately, that demonstration only in Taiwan. So at 0.43, the pitch actually is the same as 75 inch 4K. So we just need more modules and tied into a bigger size. So it's already the TV's pixel pitch. So you're working with the Americans, with the Koreans and the Chinese? We work with worldwide, everyone in the world who is working for the display or who are interested in the display, no matter the panel makers, the camera makers, or the different system makers, everyone. And one thing I like to always kind of figure out is because there's eight billions of people in the world, and not everybody's so lucky to have $100,000 for it. But how soon is it possible that micro LED will maybe help to make things cheaper? Like, you know, affordable for everybody in the world? It depends on the ecosystem. For us, of course, we hope it can be very soon. But depends on like panel makers, depends on these brands, how fast they introduce these technologies. Because as I said, increase the volume, increase this kind of market size, the cost can be lower. Just like how we see the LCD in the beginning, several years, it grows very slowly. But someday, just boom, the cold LCD costs drop super fast, and everyone's joined. And then more and more people can be affordable. That's what happens for LCD. So micro LED, if you want to do the same thing happen, I believe more and more people or more companies joined, that can help. Cool. All right. Thanks a lot. Thank you. Thanks very much to ZXS to be one of my sponsors here at the Display Week 2023. ZXS is based in Shenzhen. And I will be doing a video very soon with them, featuring their transparent displays, OLED, LCD light box, ads machine. So thanks a lot. I did video with them nearly 10 years ago when they were doing tablets. And now they do these cool devices. Thanks a lot for watching. Check them out.