 Accountability is not something you do to them. It's something you do for them. But you can hold someone accountable through love. You can be demanding without being demeaning. You came in late. We all agreed that we'd be on time. That's not cool. You showing up late is taking lunch off of my plate and I'm not gonna let you do that because I care about the team and I care about you. And when you can create collective accountability where everybody's willing to do that with each other, you've got something incredibly special.