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Hoover's 8 Rules of Business: #7 Unique Vision and #8 Passion

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Uploaded on Jun 22, 2010

Key #7 Unique Vision
Do you sound and look like all your competitors or do you stand out, following a unique path that is true to your enterprise and yourself? Does the enterprise know what its purpose is, and is it true to its soul, true to itself? Hoover believes that Apple is the only hardware manufacturer that has its act together, and it's because they are true to themselves. They do not try to copy anyone else.

Key #8 Passion
Hoover's last key to a successful enterprise is passion. He says if you aren't doing something you love, you will never be the best at it. If you can find something you love to do that intersects with real needs of real people, that's the sweet spot.

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