 So what do you think are the four necessary ingredients for successful business? Let's go through the four ones, okay? Most people when you talk to them about scaling a business Right away they jump into. Oh, let's talk about Facebook ads. Let's talk about the latest software Let's talk about the latest thing. I read on growth hackers comm or I heard on some podcast however With this approach You're only hitting the sub level of the actual infrastructure for what it takes actually create a high rapid Scaling business if you look at the successful models out there, for example, Tesla Apple Airbnb then function on these four heuristic elements, okay? So number one is the mastermind the founders the C level executives You can't create a successful business or startup without having the proper dynamics with the founders I've gone through it myself where I've entered business with certain people and Both of us are great or all of us are great at what we do individually. However as a team As a team dynamic we suck. We're horrible. We're not good And a great book to read about this when splitting equity and understanding each other is Mike Moyer's Splitting the pie because most people when they started business to say, okay 25% each for four of us as a hundred percent However, a year passes by and they realize two of the founders aren't doing nothing And then you get illegal issues of you know, who owes what blah blah blah? It's very sticky situation with the slice in the pie. It's more or less reward system. It's like, okay guys We are going to put in the time. We're gonna put in the work. It's kind of like a marriage You don't propose on the first date. Do you you get to know your? Significant other you know dating and then time passes by maybe two years later you finally propose well building a business no difference You don't just jump into a business, you know proposition or a company on the second that you meet an individual So that being said the mindset has to be there the dynamics of the founders of the C-level executives and Cameron Herald does a great job of this when When you find your dream team finally you should do a painted picture or a vivid vision really understand where you're going So it's not like okay me or wants to go here then Mike wants to go there then Michelle wants to go that way That's crazy right all of you individually and as a collective have to go to the same place What's beautiful about this is you don't guys have to use the same path to get there You know where to go so I may go this way to get there you may go that way But we're going to the same destination point. So that's the number one the mastermind the high-level thinking the high-level thought process Visionaries number two is the strategies Okay, how you're gonna actually create that blueprint for success and strategies? I'm relating to is the actual system of your business. How do you monetize? How do you scale for example? What is your distribution channels? How are you actually getting your product out there? What type of branding are you doing branding being pool marketing and marketing being push marketing? Push-and-pull type of tactics, right? So what type of actual blueprints are you creating so your business can have success? Most people will jump into tactics. So let's do lead generation Let's do this paid ads. Those are tactics. Okay, that's point three But strategy is actually looking at the blueprint itself. It's like if you and I want to build a house We don't build it from scratch. You know out of our mind we Contract an engineer our architectural engineer a structural engineer and we create the blueprint and give that to the contract This is no different when it comes to scaling your business whether that is e-commerce or SaaS You have to have that system in place So you understand every single phase of your business you understand how you're gonna monetize you understand distribution channel You understand how your businesses run. Okay, once you have that down you go to step three Which are the tactics? This is where everyone focused on right right away from the get-go. They focus on tactics See, there's two more important parts on top of that like I mentioned the masterminding with the founders and the strategy Tactics is easy that comes and goes you can have new tactics next week next month and next year and tactics meaning paid traffic acquisition Brand sponsorships It can be lead generation SEO it can be all that jazz, right? But that's just jazz tactics. They change like I said don't even worry about it too much Okay, and finally step four very very important step is the execution who's gonna execute all of this You need the proper employees of foot soldiers the proper people in your La Familia to execute this and to understand what they're looking at Understanding the numbers behind the actual tactics that they're utilizing and there you have it the four levels Okay, video's ending in five seconds. So remember mastermind strategy Tactics and execution. Have a great day