 The smart grid is a system that combines efficient energy consumption with advanced technologies related to renewable energy sources. It provides various benefits, including power monitoring and data provision, which can help reduce energy waste and create more sustainable energy use. When consumers become consumers, they become key agents of change in terms of electricity usage. Research and development in this area has led to the creation of new business opportunities, which have been further developed into new business models. These models focus on creating value for consumers by offering them services and products that make energy usage more efficient and cost effective. This article was authored by Jesus Rodriguez Molina, Margarita Martinez Nunez, Jose Fernan Martinez, and others.