 Mr. Kuldeep Chaudhary, CEO at home, who is sharing his thoughts on the topic, bridging the gap between online and offline initiatives. I request you all to kindly put your hands together and welcome him on stage, please. Thank you. Hey. So good afternoon, ladies and gentlemen. So I am the CEO and founder of Adam. So Adam is basically a company, is an AI-based company who is putting efforts in closing the gap between your online efforts and how you give a personalization on your offline stores or where you interact with your customers. So I guess most of you are aware of your customer acquisition process. Many of your brand custodians are already putting a lot of efforts in acquiring customers through digital advertising, paid ads, programmatic, generating leads, giving it them to the CRM team, then retaining your customers, and also how to basically get more sales from the same customer again and again. So AI is a very high topic now these days, and I'm sure they're going to stay. So most of the times, there are differences between high-performance marketeers and low-performance marketeers. The difference lies between who adopt the technology first. So there's been surveys done across the globe, and which shows that high-performance teams basically are likely to adapt technology faster and quicker than low-performance marketing teams, which can be up to 10 times. Okay, so I guess a lot of you guys know maybe doing online lead generations for your brands, and if the leads are generated, how are the sales team going to tackle it if the leads are coming? The experience you're creating digitally, how can you take that to an offline experience as well? That also includes stores, your experience centers, your hotels, your showrooms. So you are generating online leads through campaigns. So there is an AI method, basically, which optimize your campaign. So in the starting of this session, we have heard that every marketeer has a problem where they do not know which are the right platform they should advertise on. Now, with the use of AI and ML, and I always say this, marketing and advertising is not more by gut, it's more in maths and science. Which creative will work online? It doesn't matter how good you are in terms of guessing it, but it's rather a number that speaks itself, right? So you know it beforehand if this creative will work for me or not. What kind of an audience will see online effort on which platform? So you will never know before, you will put it on the test. So there is an AI method which knows, so you're already collecting a lot of data online, which is like another in terms of numbers, and you are basically feeding it to the ML which decides itself, which ads need to be shown to the rich people online. Then this leads, when you generate these online, you pass on these to the CRM system, and the CRM system basically, you have a manual team which basically verifies your quality of the leads you generate. This effort should go automatically into your CRM system and then you find out right customers who will approach you to your stores. You invite them to your experience centers, to your showrooms, maybe to your car showrooms as well. So think about this process if you're generating leads online, you say a lot of your customers are already doing a lot of research about you online. They know when you launch, what were the shortcomings of this product? How many showrooms you have? They know about the brand much more than you know about the customers. Think about that if your sales team have another power, they know each and every walk-in customer more information about your customers rather than just talking to any random visitor in your store. You can give personalized attention to each and every customer who are visiting or who have filled an online query form and you can pass on the same experience to that guy. And how's that possible? This is possible if somebody is generating, I mean filling online query onto your website, you basically, so you collect most of the public data available data for that lead. That also includes social media profiles, pictures, where they work, things like this. And what they were choosing on, what they are selecting on your website, where they're clicking, what is the choice of preference, what they're buying on your website. When they come to your store, you give them a personalized services, like identifying VIP customers, giving them specific discounts. When they approach you, you give them specific discounts. Can somebody, okay. So now think about this thing. So if you can collect the information about your customers and if there's a technology, you can upload it to some cameras present in your stores, which has more like AI enabled cameras. Think about just somebody filling an online lead, right? And that guy comes to your store. So he doesn't need to tell a whole story, what kind of product he's interested in, what kind of discussions he had with your CRM team and why he's invited. For example, a guy walks in, say it's a random example, walks to a car showroom, they suppose Coda, and he's interested in Superb. So he's interested in a Superb car. He's not come and tell every time that he has filled online query form, he's called or to the showroom to show the car and he did not need to tell him every time who that person is, what his interests are and should not be keep on waiting. Think about this. If that person is treated, treated like a VIP at the Coda showroom in a specific lounge area, right? So there are multiple methods you can track your online initiative and tracking it to the offline, but there is no solid example for this. Think about this, what kind of people pick? Say somebody coming to your store, you can give them a particular kind of specific service. When they come up, you can personally greet them, give them a specific shopping assistance. They can pick what products they like. There are a lot of brands who are basically want to know more about their customers, giving them more personalized services, right? Say they also want to know what kind of random people who just appeared at the store, right? What kind of products they pick? Can they show them that specific ads to those people online as well, right? The product they have not bought offline, can they also track to them online? Okay, great. So this is how Adam is working in terms of utilizing multiple technologies and there are multiple methods. There are hardly no methods actually available without the use of AI if you can track who is coming, what kind of leads we are generating online and how we are tracking that leads to the offline stores. So building that gap of, I mean bridging that gap between online to offline is really, really impossible these days, but use of AI and ML, using artificial intelligence like video analytics, I mean, no more about your audience well before they enter your store is the thing that what next is coming to the marketing, right? Just optimizing your Google, Facebook, or Instagram does not help anymore. You need conversion, business needs food on the plate that what I mean is like businesses need revenue. They does not want to spend extra budgets or funds on the marketing side. They need also to know about more about the customer. So just putting money in marketing does not help these days. Even to know about your customers giving personalized services, showing them personalized ads basically help you bridge the gap between online and offline, helps you reduce the cost on your marketing budgets, big time, right? We are talking about 30% reduction in your marketing wastages as well and also giving personalized services. I was talking to a person and they told me they wanted to buy a property and they filled an online inquiry form and they went and visited the property site and they were interested in buying a premium property. The addon is they went there, and they have to explain the whole story again and she has to wait like 10, 15 minutes and she was getting late and nobody was basically able to connect her to the right person. What if that lady arrives at the center and we know that who the lady is, we can recognize that just at the entrance of that location and give her a personalized service or welcome or a bouquet and the right person approaches the person immediately. So this is how we will be able to use AI in terms of bridging the gap between online to offline marketing. Yeah, this is it. Thank you, ladies and gentlemen. It was nice presenting here today.